Fitness Industry Takes Capitol Hill: PHIT Act Advocacy and Policy Update with Mike Goscinski

05/15/25 • 19 min

In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Mike Goscinski, Vice President of Government Affairs for the Health & Fitness Association, to break down what really happened during the recent Advocacy Fly-In on Capitol Hill.

Over 100 fitness industry leaders met with lawmakers to advocate for the inclusion of the PHIT Act (Personal Health Investment Today Act) in upcoming legislation. The PHIT Act aims to allow Americans to use pre-tax dollars from HSAs and FSAs on gym memberships, youth sports, and fitness equipment.

We cover:

What was discussed in D.C.
Where the PHIT Act stands now
How fitness is being positioned in the healthcare conversation
What club operators and professionals should know
What comes next for fitness industry advocacy

Get an insider perspective on how policy and fitness are intersecting in 2025—and why it matters more than ever for industry professionals to stay informed.

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We cover:

What was discussed in D.C.
Where the PHIT Act stands now
How fitness is being positioned in the healthcare conversation
What club operators and professionals should know
What comes next for fitness industry advocacy

Get an insider perspective on how policy and fitness are intersecting in 2025—and why it matters more than ever for industry professionals to stay informed.

Previous Episode

This Week In Fitness: EōS Acquisition, WHOOP Launches ECG Wearables, UFC GYM Heats Up with Hot Dads Campaign

Welcome to This Week in Fitness, where host Krissy Vann crunches the latest fitness business headlines in under five minutes. From acquisitions and earnings to wearable tech and brand campaigns, here’s what’s making news across the industry:

EōS Fitness Acquired
EōS Fitness enters a new growth phase with fresh private equity backing. According to The Wall Street Journal, the deal values the company at $1.5 billion including debt.

UFC GYM Heats Up with Habit Burger
UFC GYM teams up with Habit Burger for a playful lifestyle campaign featuring the Hot Dads of Habit x UFC GYM Calendar, spotlighting a fresh way to frame healthy eating.

Planet Fitness Q1 Earnings
Planet Fitness reports revenue growth and membership gains but keeps an eye on tariff exposure. Same-club sales rose 6.1%, and membership surpassed 20 million.

Xponential Fitness Quarterly Results
Xponential sees strong system-wide sales but faces a revenue and profit dip. 2025 is being called a stabilization year as the company focuses on operational efficiencies.

WHOOP Launches New ECG Wearables
WHOOP introduces its 5.0 and MG devices, offering 14-day battery life, heart health tracking, and physiological age features in a redesigned platform.

Life Time Reports Strong Financials
Life Time’s revenue and profit surged in Q1, with updated guidance projecting up to $2.98 billion in revenue for 2025. Membership growth and new club plans are on track.

WeightWatchers Files for Chapter 11
WW International initiates a financial restructuring to eliminate $1.15 billion in debt and shift focus toward clinical weight loss support amid rising GLP-1 competition.

Stay fit, stay informed, and keep your fitness business in shape.

#fitnessbusiness #fitnessindustry #fitnessnews

All Things Fitness and Wellness - Fitness Industry Takes Capitol Hill: PHIT Act Advocacy and Policy Update with Mike Goscinski

Transcript

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One of the benefits of all of the work that we're doing around the globe is if we're successful in getting fit across the finish line, it's a test case and it's a pilot program for governments around the globe to think about how they're investing in preventive health measures and physical activity and showing real results. If we're able to put it into implementation here in the United States, it becomes more accessible for governments around the gl