Eric Malzone Talks Fitness Industry Shifts: GLP-1, Hyper-Personalization, and the 80 Percent

01/16/25 • 36 min

In this episode, Eric Malzone, fitness entrepreneur and host of The Future of Fitness Podcast, tackles some of the most pressing challenges and opportunities shaping the fitness industry. From the shift toward health optimization to the untapped "other 80%" of inactive populations, Eric shares his candid insights on where the industry is falling short and where it can excel.
Topics include:
Why GLP-1 medications might not significantly impact gym attendance and how fitness professionals can address the muscle loss associated with these treatments.
The potential of AI-driven personalization, wearable tech, and customized health solutions like Vitality Blueprint to reshape member retention and engagement.
The importance of community-building and social wellness in retaining members and establishing gyms as essential "third spaces."
Why the industry needs to move beyond buzzwords and focus on aligning with human behavior for real, lasting impact.
Eric’s perspective, rooted in decades of experience, offers a balanced view of the challenges and opportunities ahead. Tune in to explore actionable strategies and hear his optimistic take on the future of wellness, longevity, and the evolving role of fitness professionals.

Previous Episode

This Week in Fitness: Leadership Shifts at Planet Fitness & Xponential,, GoodLife’s Role at REGYMEN, and Barry’s Expansion

Welcome to This Week in Fitness, where we bring you the latest updates and insights shaping the fitness industry. In this episode, we cover leadership changes, major expansions, and new rankings that highlight the evolving fitness business landscape.

Stories Covered:

GoodLife’s New Role with REGYMEN Fitness
David “Patch” Patchell-Evans, founder of GoodLife Fitness, becomes the majority owner of REGYMEN Fitness, aiming to drive significant expansion.
Barry’s Secures Strategic Investment for Expansion
Barry’s announces a partnership with Princeton Equity Group to support its growth in the UK and Canada.
Xponential Fitness Strengthens Leadership Team
Xponential adds four executives to key roles to enhance operational growth, franchise development, and technology integration.
Planet Fitness Expands Executive Leadership
Planet Fitness appoints new Chief Development and Chief Marketing Officers to support strategic growth initiatives in 2025.
After-Hours Searches Create Opportunity for Fitness Operators
A study by Keepme reveals a high percentage of gym-related searches happen outside traditional business hours, urging operators to adopt 24/7 engagement strategies.

Stay tuned for all the details, and don’t forget to like, comment, and subscribe for more updates from the fitness industry.

Next Episode

This Week in Fitness: F45 Growth, PHIT America Launch, and 2025 Accor Wellness Trends

Welcome to This Week in Fitness, where Krissy Vann crunches the latest fitness business headlines in under 5 minutes.
F45 Training’s Record Year
F45 opens 75 new studios, grows membership leads by 19%, and launches flagship concepts like VAURA Pilates.
Life Time Reports 2024 Financial Results
Life Time’s revenue grows 18.5%, with plans to open 10-12 new centers and enhance member engagement in 2025.
Connected Gym Equipment Market Growth
Smart fitness equipment demand rises, with the market projected to grow by $10.16 billion between 2025 and 2029.
Canyon Ranch Launches M/Power
A new retreat program addressing menopause and perimenopause reflects rising awareness in women’s wellness.
PHIT America Opens First PHIT Center
The initiative tackles youth inactivity with a new open-air fitness facility in Brownsville, Texas.
Wellness Trends for 2025
A shift toward evidence-based practices and simplified wellness routines leads the way in the coming year.
Stay tuned for more updates, and don’t forget to like, comment, and subscribe for your weekly fitness news fix!
Stay tuned for more updates, and don’t forget to like, comment, and subscribe. Stay fit, stay informed, and keep your fitness business in shape!
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