All Things Book Marketing - In-House Publishing VS. Agency Model: Open Book with Nickcole Watkins

In-House Publishing VS. Agency Model: Open Book with Nickcole Watkins

09/05/23 • 21 min

In this open book episode, Smith Publicity's Business Development Associate Nickcole Watkins joins host Olivia McCoy to discuss the differences between the in-house publishing and agency models. Having worked at a traditional publisher prior to joining Smith, Nickcole comes to us with insights and advice for industry professionals and authors looking to get a peek behind-the-scenes.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, Threads, YouTube, & LinkedIn.

Previous Episode

Hybrid Publishing 101 with Anne MacDonald

The whispers about hybrid publishing have become loud roars as authors flock to it as a viable publishing option, but what even is it? Anne MacDonald from hybrid publisher Indigo River Publishing joins us today to answer frequently asked questions including: "What is hybrid publishing?" "Who is it for?" and "How is it different from traditional or self-publishing?"
Anne Frances MacDonald oversees acquisitions as Indigo River Publishing's Acquisitions Director. As a published author and previous teacher, she works to provide writers with professional feedback and direction. Building up authors and helping them accomplish their dreams of publication is her passion.
Indigo River Publishing is a Modern-Hybrid Publisher that works with authors across all genres and has proudly published books from internationally recognized executives and celebrities as well as debut authors. They pride themselves on identifying and shepherding new voices and rising talent while leading the evolution of the publishing industry’s business model. Learn more about Anne and Indigo River Publishing at annbrooksauthor.com and indigoriverpublishing.com. You can follow them on Instagram (@annbrooksauthor and @indigoriverpub), X (@ann_brooks32 and @indigoriverpub), and LinkedIn.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, X, and LinkedIn.

Next Episode

Online Reputation and Wikipedia for Authors with Josh Greene

Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online author branding in this episode of All Things Book Marketing. Tune in to learn about how to navigate your digital presence and build up your reputation and credibility virtually.
Josh Greene is the CEO for The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, he empowers top brands and individuals to shape their online presence to support their bottom line. The Mather Group has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and the PR Summit.Before The Mather Group, Greene managed online marketing for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell.
Learn more about Josh and The Mather Group at themathergroupllc.com and follow them on Facebook and LinkedIn.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.