Book Marketing Tips for Self-help and Wellness Authors with Top publicist Janet Shapiro

03/13/19 • 27 min

Senior Publicist and Publicity Team Manager Janet Shapiro talks with Dan Smith about some keys to successfully marketing self-help and wellness books. A ten-year veteran with Smith Publicity, Janet is legendary for her media relations skills and extraordinary client service.
Book marketing for self-help and wellness books requires a keen understanding of how media view books in these genres, and what producers and editors are looking for from authors. Janet discusses topics including:
•The current media landscape and what types of media are typically most impactful for self-help and wellness authors.
•How and why many authors in this genre are using their books and media coverage as marketing tools and to build their personal brand
•Her relations with top producers at national TV show, and how she cultivates and maintains these relationships.
•What it’s like to be with clients for interviews with the Today Show and other top outlets.
•Some common mistakes self-help and wellness authors make when it comes to book marketing – whether working with a book publicist or promoting themselves.
•Why she loves working with authors, and thrill she gets when good things happen.
Get great advice and insights from one of the top book publicists in the publishing industry!

Previous Episode

Book Taglines to Publishing Contracts: Great Advice for Authors With Marissa Frosch of Amphibian Press

Marissa Frosch, Certified Book Launch Coach and Head of Marketing for Amphibian Press, is the guest expert for this episode. Marissa offers outstanding advice for authors at all stages of publishing process, including:
* Developing email lists and how to effectively communicate with your followers
* What book launch coaches can do for you - Platform development, book marketing, social media, newsletters and more
* Developing a tagline for your book and how to use it
* Infuencers - Who they are, how to reach them, and what they can do for an author
*The pros and cons of author conferences and trade shows for authors
* Working with an editor: Making the most of working with an editor, and how to choose the right one for you
* What every author should understand about SEO and metadata
Marissa is the co-founder and Head of Marketing at Amphibian Press. She got her Associate’s Degree in Marketing from Southern New Hampshire University in May 2018 and is a Certified Book Launch Coach trained by Tim Grahl. Marissa created and runs Amphibian Authors, a place for authors to learn about marketing and publishing. Be sure to download your free Author Platform Guide. Marissa also write fiction under the name Cameron J Quinn.
Host: Dan Smith

Next Episode

Business Book Marketing - With Publicist Kristi Hughes

Kristi Hughes, one of Smith Publicity's most experienced business book publicists, speaks with Dan Smith about a wide range of topics related to business book marketing. Discussion points include:
* Strategies and tactics to secure the most impactful media coverage for business books and authors
* How business authors can leverage publicity and use the book as a business card
* Why many authors use publicity as the marketing arm of their business and generate new business and build their expert brand
* The changing business media landscape and how this affects book marketing for business authors
* The power of byline articles, excerpts and expert commentary
* The importance of a book publicity campaign being a team effort, and how authors can augment and maximize the results publicists produce
* And much more!
Get actionable advice and insights from one of the best business book publicists in the industry!