"Love Island USA" Reunion: Everything They Got Wrong + the Blake Lively "It Ends With Us" Fiasco Got Worse
08/20/24 • 24 min
Welcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.
For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the topic:
https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius
Plus, I want to briefly touch on the bizarre world that is TikTok Shop. Has anyone else noticed how bad it has gotten?
Thank you for reviewing the podcast on Apple and Spotify to help it grow in the charts! I believe we are in the top 30 of “Entertainment News” as of last week, eek!
Time Stamps:
0:00 - Introduction
1:39 - Love Island USA Reunion
4:00 - How they should’ve formatted the reunion
6:50 - Liv is the leader of the cast
8:25 - The firepit convo where they voted out Andrea
9:50 - JaNa talks about unaired topics from reunion
10:23 - Aaron vs Kaylor Drama at Reunion
14:20 - Miguel & Leah vs Rob
16:24 - Kendall & Nicole Clip
18:20 - Love Island Vs. Love is Blind Vs. Bravo Reunions
24:36 - Blake Lively Situation Got Even Worse
26:30 - Colleen Hoover’s problem
28:00 - Where Justin Baldoni went wrong
30:40 - Why Blake Lively will struggle to repair her reputation
32:51 - Was this Blake Lively’s Oscar run?
36:05 - What does Blake Lively do next?
38:30 - The bizarre world of TikTok Shop
Watch my previous episode on “Love Island USA” here:
https://cocomocoe.substack.com/p/how-love-island-usa-used-the-vanderpump
“Ahead of the Curve” is a weekly podcast about all things marketing and pop culture! We break down the behind-the-scenes of the internet’s most talked about stories. Thank you for listening!
Email: [email protected]
Welcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.
For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the topic:
https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius
Plus, I want to briefly touch on the bizarre world that is TikTok Shop. Has anyone else noticed how bad it has gotten?
Thank you for reviewing the podcast on Apple and Spotify to help it grow in the charts! I believe we are in the top 30 of “Entertainment News” as of last week, eek!
Time Stamps:
0:00 - Introduction
1:39 - Love Island USA Reunion
4:00 - How they should’ve formatted the reunion
6:50 - Liv is the leader of the cast
8:25 - The firepit convo where they voted out Andrea
9:50 - JaNa talks about unaired topics from reunion
10:23 - Aaron vs Kaylor Drama at Reunion
14:20 - Miguel & Leah vs Rob
16:24 - Kendall & Nicole Clip
18:20 - Love Island Vs. Love is Blind Vs. Bravo Reunions
24:36 - Blake Lively Situation Got Even Worse
26:30 - Colleen Hoover’s problem
28:00 - Where Justin Baldoni went wrong
30:40 - Why Blake Lively will struggle to repair her reputation
32:51 - Was this Blake Lively’s Oscar run?
36:05 - What does Blake Lively do next?
38:30 - The bizarre world of TikTok Shop
Watch my previous episode on “Love Island USA” here:
https://cocomocoe.substack.com/p/how-love-island-usa-used-the-vanderpump
“Ahead of the Curve” is a weekly podcast about all things marketing and pop culture! We break down the behind-the-scenes of the internet’s most talked about stories. Thank you for listening!
Email: [email protected]
Previous Episode
"It Ends With Us" P.R. Fiasco or Genius? + The End of the "Mr. Beast" Era on YouTube
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director and actor Justin Baldoni bought the rights to make the movie in 2019 and hired Blake Lively to play the lead, Lily Bloom. All seemed to be going well until fans noticed that a large portion of the cast unfollowed Baldoni on socials ahead of the premiere and there seems to be tension during the press tour. Despite this potential drama, the movie brought in $50 million dollars in it’s opening weekend at the box office – doubling it’s budget of $25 million.
Could the Ryan Reynolds “Deadpool” takeover of the “It Ends With Us” press run have been a smart move, despite fans claiming that it took away from the serious undertones of the movie? Let me know your thoughts.
And in the extended episode for paid subscribers, we discuss the developing stories around Mr. Beast from employees having inappropriate relations with minors (allegedly) to his Prime Video show “Beast Games” having issues surrounding the safety of contestants on set. Does this mark the end of the “Mr. Beast” era of YouTube which was all about extreme challenges and putting people in extreme situations for a chance at some money?
The Mr. Beast story is still developing so I might have to do a separate deep dive in a few weeks, if more information comes out.
Time Stamps:
0:00 – Introduction
5:13 – “It Ends With Us” Box Office Results
7:22 – Deadpool x It Ends With Us: Marketing Cross-Over
9:40 – Critic Reviews of “It Ends with Us”
16:51 – The confusing marketing of “It Ends With Us”
22:30 – Ryan Reynolds writing the roof scene
24:36 – “All Press is Not Good Press”
27:40 – The launch of Blake Lively’s hair care “Blake Brown Beauty”
33:15 – Mr Beast Deep Dive (Paid Substack – Extended Episode)
42:44 – “I worked for Mr Beast, He’s a Fraud” Viral Video
44:00 – Former Employee, Jake Weddle, Speaks Out
46:15 – Mr Beast’s Solitary Confinement Video Gone Wrong
51:26 – The similarities of the David Dobrik situation and the Mr Beast situation
– The End of the “Mr. Beast” Era on YouTube
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Email: [email protected]
Referenced Articles:
The Hollywood Reporter: “Box Office Boom...’It Ends With Us’ Soars to Huge $50”
The Hollywood Reporter: “Did Blake Lively and Justin Baldoni have a rift...?”
Rotten Tomatoes: “It Ends With Us” Reviews
New York Times: “Willing to Die for Mr. Beast (And $5 Million)”
DogPack404: “I Worked For Mr. Beast, He’s a Fraud”
DogPack404 Interviews Jake Weddle
This podcast is based on my own opinion! I always encourage you to do your own research.
Next Episode
"Why more choice is a bad thing": The Paradox of Choice in Marketing
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Hi, coconuts! Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product.
This episode was inspired by the marketing podcast, “Nudge”, and their episode titiled: “Why too much choice is a bad thing”. Listen to that episode here and show them some love:
We will be discussing the power of repetition when it comes to brands like In-N-Out, Head & Shoulders, McDonalds and more. Then for the paid portion of the podcast, we will be applying these findings to the growth trajectory of some of the most viral creators on TikTok & one up-and-coming music artist.
One of my favorite Substacks this month, Toni Bravo (The Delicate Decade): https://tonibravo.substack.com/
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(My goal for Apple reviews is to get 500 by the end of the year and we are currently at 134)
Email: [email protected]
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Time Stamps:
0:00 - Introduction
2:42 - “Why too much choice is a bad thing” episode on Nudge podcast
3:21 - The “Head & Shoulders” Study & The paradox of choice
8:56 - Why algorithms reward repetition
10:36 - When to experiment vs when to repeat as a creator online
12:45 - Crumbl Cookie Marketing Example
14:15 - The McDonalds Study
16:00 - Chasing trends as a creator
17:20 - “Blue Ocean Strategy” in Marketing
20:45 - “Branding is just repetition”
23:57 - PAID SEGMENT
Creators Who Used The Paradox of Choice Theory to Build a Cult-Like Following
24:33 - Toni Bravo: Beauty Influencer
27:15 - Jools “Very Demure” Lebron
29:00 - How to stand out from the rest of your niche as a creator
31:15 - Logan M “Cucumber Salad” TikTok Chef
33:48 - Keith Lee on TikTok
36:09 - The “Hollywood Hair Theory”
37:44. - “The Dare” & the power of branding
39:22 - Concluding Thoughts
Thank you for listening! To become a paid member and get access to every extended episode of the podcast, subscribe to the official substack for $9-a-month (cocomocoe.substack.com)
Do you prefer pop culture episodes or marketing episodes? Let me know in the reviews.
Leave a comment below of a creator, brand or artist who has used the power of repetition to go viral and build a cult-like following:
#Marketing #TikTok #MusicIndustry
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