Ahead of the Curve with Coco Mocoe
Coco Mocoe
cocomocoe.substack.com
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Top 10 Ahead of the Curve with Coco Mocoe Episodes
Goodpods has curated a list of the 10 best Ahead of the Curve with Coco Mocoe episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Ahead of the Curve with Coco Mocoe for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Ahead of the Curve with Coco Mocoe episode by adding your comments to the episode page.
Will TikTok get banned? How it could change the social media landscape
Ahead of the Curve with Coco Mocoe
03/22/23 • 32 min
For more context on the TikTok ban, read this CNBC article: https://www.cbsnews.com/news/tiktok-ban-whats-next-company-purchase/
Here is an up-to-date article about the TikTok CEO testifying before congress: https://www.cnn.com/2023/03/23/tech/tiktok-ceo-hearing/index.html
Some topics covered in this episode:
Why the TikTok ban might be xenophobic
Why the TikTok ban could officially mark the end of Instagram, Facebook and Meta, as well
Is history repeating itself like how Vine ended then we saw some creators jump to YouTube
What platform could replace TikTok in it's absense?
What creators will come out on top if the ban goes through? How can you best prepare and adapt?
Let me know your thoughts on the TikTok ban on my recent TikTok about the topic. My goal is to prepare for the worst but hope for the best.
New episodes every Monday morning. If you like my podcast, you will love my socials:
Instagram: @cocomocoe
TikTok: @cocomocoe
YouTube: @coco mocoe
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe
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"Love Island USA" Reunion: Everything They Got Wrong + the Blake Lively "It Ends With Us" Fiasco Got Worse
Ahead of the Curve with Coco Mocoe
08/20/24 • 24 min
Welcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.
For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the topic:
https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius
Plus, I want to briefly touch on the bizarre world that is TikTok Shop. Has anyone else noticed how bad it has gotten?
Thank you for reviewing the podcast on Apple and Spotify to help it grow in the charts! I believe we are in the top 30 of “Entertainment News” as of last week, eek!
Time Stamps:
0:00 - Introduction
1:39 - Love Island USA Reunion
4:00 - How they should’ve formatted the reunion
6:50 - Liv is the leader of the cast
8:25 - The firepit convo where they voted out Andrea
9:50 - JaNa talks about unaired topics from reunion
10:23 - Aaron vs Kaylor Drama at Reunion
14:20 - Miguel & Leah vs Rob
16:24 - Kendall & Nicole Clip
18:20 - Love Island Vs. Love is Blind Vs. Bravo Reunions
24:36 - Blake Lively Situation Got Even Worse
26:30 - Colleen Hoover’s problem
28:00 - Where Justin Baldoni went wrong
30:40 - Why Blake Lively will struggle to repair her reputation
32:51 - Was this Blake Lively’s Oscar run?
36:05 - What does Blake Lively do next?
38:30 - The bizarre world of TikTok Shop
Watch my previous episode on “Love Island USA” here:
https://cocomocoe.substack.com/p/how-love-island-usa-used-the-vanderpump
“Ahead of the Curve” is a weekly podcast about all things marketing and pop culture! We break down the behind-the-scenes of the internet’s most talked about stories. Thank you for listening!
Email: [email protected]
"We are going to war": How the Underbelly of Hollywood P.R. Got Exposed (Justin Baldoni Vs. Blake Lively Lawsuit)
Ahead of the Curve with Coco Mocoe
12/30/24 • 45 min
Become a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.com
Disclaimer: Everything in this episode is alleged and is based on my own opinion. I always encourage you to do your own research and come to your own conclusions. You can read the 52-page filing for free here.
After the Blake Lively filing broke major headlines last week, Justin Baldoni was hit with a second lawsuit, this time from his former publicist, Stephanie Jones.
Stephanie Jones, who owns Joneswork, claims that a junior employee, Jennifer Abel, went rogue and ran the alleged smear campaign against Blake Lively without her knowledge or consent. Not only that, but she claims to have evidence that Abel and Melissa Nathan planned to pin the smear campaign on Jones and use the bad press to poach more of her clients, including Baldoni, to their competing PR agencies.
All of this happened in the days leading up to the “It Ends With Us” movie premiere in August of 2024 and Jones includes dozens of texts and emails to back up her claims.
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be diving into the second lawsuit filed against Baldoni and his PR team, we will discuss what this reveals about the underbelly of Hollywood P.R., what the accused might do next to fight back and the disturbing link between crisis comms manager, Melissa Nathan, and her journalist sister, Sara Nathan.
Thank you for being a coconut and making my Substack a best-seller! You can unlock the extended episodes of the podcast by becoming a member at: cocomocoe.substack.com
REFERENCE LINKS:
AOTC: Blake Lively’s Evidence Justin Baldoni Ruined Her Reputation
Daily Mail: Justin Baldoni Prepares Counter-Suit
NYT: “We Can Bury Anyone” Inside a Hollywood Smear Campaign
Business Insider: “Who’s Afraid of Stephanie Jones?”
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts! ⭐️
Follow Coco Mocoe on TikTok, Instagram and YouTube!
IG: @cocomocoe
TT: @cocomocoe
YT: coco mocoe
Email: [email protected]
LET'S GET TO 500 REVIEWS ON SPOTIFY! ⭐️ ❤️ 🥥
what is really happening in april? pick-a-symbol & find out! 🍒 🌟 🧚♀️ (in-depth tarot & astrology reading)
Ahead of the Curve with Coco Mocoe
03/27/22 • 36 min
collective tarot reading: money, love & general 🦋
Ahead of the Curve with Coco Mocoe
03/20/22 • 35 min
Take what resonates, and throw away what doesn't like junk mail ❤️
Time Stamps:
- Money Reading - 3:17
- Love Reading - 13:28
- General Message - 25:55
Stick around to the end if you want to set an intention and hear an affirmation for the week 🦋
Coco Mocoe Tarot is a spiritual podcast hosted by tarot reader, Coco Mocoe. Listen weekly for deep-dive tarot, astrology and spirituality readings. Thank you for making me a part of your weekly routine on the road to your highest self.
If you enjoy the podcast, you can rate it wherever you listen.
Socials:
- YouTube @cocomocoe
- TikTok @cocomocoe
- Instagram @cocomocoe
Book-A-Reading:
Find me on Cameo if you want to book a personalized tarot reading with me! Anyone who DM's you is a fake account, be careful besties.
#tarot #astrology #witch
3 spiritual lessons that instantly changed my perspective 💖
Ahead of the Curve with Coco Mocoe
02/16/22 • 28 min
Blake Lively's Evidence Justin Baldoni Ruined Her Reputation
Ahead of the Curve with Coco Mocoe
12/23/24 • 59 min
Everything in this video and article is based on opinion and everything is alleged. I am not a journalist or lawyer. I always encourage you to do your own research and come to your own conclusions.
On December 21st, 2024 the New York Times published an expose article, detailing the online retaliation Blake Lively faced after raising concerns about on-set misconduct that she and others allegedly faced at the hands of co-star and producer, Justin Baldoni, along with his business partner and co-producer, Jamey Heath.
News broke that Lively was filing a 70-page complaint (a prerequisite to a lawsuit) which detailed her team’s findings of a sinister smear campaign at the hands of publicists and social contractors hired by Justin Baldoni and his production company, Wayfarer Studios.
I highlighted and annotated the 70-page court filing, which you can read for free on my Substack here.
Today’s episode of “Ahead of the Curve with Coco Mocoe” will be a complete breakdown of the court filing along with my own thoughts and theories as someone who works in marketing and PR.
TOPICS DISCUSSED:
Blake Lively vs. Justin Baldoni Introduction - 0:00
Going through the 70-page lawsuit filing - 8:26
“The Protections for Return to Production” Letter from Blake Lively to Wayfairer in January 2023 - 11:21
Billionaire Steve Sarowitz who BL names in the lawsuit - 17:36
What is astroturfing - 18:50
Justin Baldoni’s PR Team Outlines Plan in Texts - 20:26
How Ryan Reynolds blocking Justin Baldoni was the catalyst - 22:00
Melissa Nathan’s TAG PR team proposal - 22:57
Text screenshots - 24:50
Baldoni sends Twitter thread about Hailey Bieber “mean girl” accusations - 26:39
The mysterious Texas contractor - 27:29
More screenshots - 30:30
The journalist publishing stories was the sister of the publicist hired by Baldoni - 32:10
More details of the inappropriate behavior on set - 33:55
How Blake Lively was set up in the press - 48:15
More screenshots of messages - 50:37
The retaliatory plan in lead up to movie release - 52:29
Lawsuit mention of Taylor Swift and her fans - 55:10
Manipulating of journalists and the press - 56:00
Saying goodbye to free listeners - 59:01*
EXTENDED EPISODE ON SUBSTACK:
Them talking about suppressing videos that reflect badly on JB in the FYP - 1:00:00
Other women had filed HR complaints against JB - 1:03:27
More journalist manipulation - 1:04:31
Acknowledging BL silence - 1:05:19
The timing - 1:07:53
Putting on our Molly McPherson PR hats - 1:11:05
The Taylor Swift vs. Scooter Braun connection - 1:15:30
TAG Management PR patterns? - 01:17:09
JB Publicist Speaks Out - 01:19:00
Concluding Thoughts - 1:25:33
Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.com
REFERENCE LINKS:
Free break down of the lawsuit on Substack: https://cocomocoe.substack.com/p/blake-lively-vs-justin-baldoni-i
My Amazon Storefront for Creators: https://amzn.to/3ltAuqs
Baldoni’s publicist responds: https://www.deuxmoi.world/latest/publicist-jennifer-abel-allegedly-breaks-silence-on-explosive-text-messages-in-baldoni-lawsuitist
My last podcast on “It Ends With Us” movie: https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius?utm_source=publication-search
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or cre...
"Maybe social media doesn't matter": The Empty Marketing of the Kamala Harris Campaign
Ahead of the Curve with Coco Mocoe
11/12/24 • 24 min
As someone who has dedicated their whole professional career to marketing and understanding the power of the internet, I had a huge reckoning last week when I watched one of the best run marketing campaigns, Kamala HQ, not end up moving the needle at all when it came to voting for a President.
Not only did Kamala Harris lose the electoral college, but for the first time in Donald Trump’s three elections, he won the popular vote, as well. Kamala Harris put tons of effort into her marketing and her “Kamala HQ” TikTok account gained over 5 million followers in less than 3 months. She broke the internet with phrases like “You think you just fell out of a coconut tree?” and Charli XCX tweeting that “kamala is brat”.
It seems maybe the lesson here is that Kamala Harris focused on short-form marketing while Donald Trump focused on long-form marketing. He appeared on dozens of podcasts, some that lasted over 3 hours, while Harris went viral using trending sounds on TikTok and posting YouTube Shorts with Jennifer Lopez.
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the brilliant marketing campaign ran by Kamala Harris that did not end up helping her win the election, at all.
Topics + Time Stamps:
The Power of Speech & Marketing - 0:00
Why Americans love an “underdog” - 5:10
Why celebrity endorsements from Taylor Swift, Beyonce, etc didn’t move the needle - 13:00
Why Trump embraced podcasts - 16:57
Why the right side is better at gaining popular podcasts and influencers as talking heads - 24:58
Why the top podcasts in the US are right wing - 27:30
Why the left side pushes out influencers - 31:30
The political paradox that influencers like Drew Afualo and Brittany Broski have faced - 33:22
Why America was put off by Kamala HQ being run like a fan account - 44:00
The extended episode begins at 24:58 and is only for paying members of the Substack. You can become a member for $9-a-month at cocomocoe.substack.com
Reference Links:
Colin & Samir: “How YouTube Podcasts Predicted the 2024 Election”
About the Podcast:
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
IG: @cocomocoe
TT: @cocomocoe
YT: coco mocoe
Email: [email protected]
Billie Eilish vs. TikTokers + “Who the F Did I Marry?” Series Changes TikTok Algorithm Forever
Ahead of the Curve with Coco Mocoe
02/20/24 • 36 min
"The Tipping Point" by Malcolm Gladwell: https://amzn.to/3UN5D7L
In this episode, I also discuss Billie Eilish vs. TikTokers at the "People's Choice Awards" and why I...kind of agreed with her?
Let me know your thoughts in the reviews!
Join the #AheadOfTheCurve discord: https://discord.gg/W7rdag5AkE
Subscribe to Coco Mocoe's YouTube here
Email: [email protected]
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe
weekly tarot & astrology forecast (pick a number 1-4) 🦋 mercury in gemini
Ahead of the Curve with Coco Mocoe
04/24/22 • 37 min
TIME STAMPS ⬇️
- hello - 0:00
- group #1 - 2:40
- group #2 - 11:44
- group #3 - 20:10
- group #4 - 28:55
ASTROLOGY 🚀
- mercury enters gemini (4/29) - you will feel communication open up and flow much better. wait to have important conversations once this day arrives.
- pluto goes retrograde (4/29) - you will feel a shift in your priorities from here until early october once pluto moves out of retrograde
- taurus solar eclipse (4/30) - you will feel real and practical change with a taurus solar eclipse. it will be a refreshing change of pace after a dreamy & disillusioned pisces conjunction earlier in the month.
(credit: astrologer lisa stardust)
*BOOK-A-READING*: you can book a tarot reading with me on cameo! If anyone DM's you on social media asking for money, that is a fake account pretending to be me! be careful ❤️
SOCIALS:
listen every sunday for a weekly tarot & astrology forecast
TAGS: tarot astrology reading message channeled pick a card pick a deck intuition law of attraction manifestation mercury pluto solar eclipse april may 2022 aries taurus gemini cancer leo virgo libra scorpio sagittarius capricorn aquarius pisces oracle cards love soulmate career twin flame tarot deck tarot cards tarot spread mercury pluto horoscope
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FAQ
How many episodes does Ahead of the Curve with Coco Mocoe have?
Ahead of the Curve with Coco Mocoe currently has 124 episodes available.
What topics does Ahead of the Curve with Coco Mocoe cover?
The podcast is about Society & Culture, Marketing, Podcasts and Business.
What is the most popular episode on Ahead of the Curve with Coco Mocoe?
The episode title 'Will TikTok get banned? How it could change the social media landscape' is the most popular.
What is the average episode length on Ahead of the Curve with Coco Mocoe?
The average episode length on Ahead of the Curve with Coco Mocoe is 41 minutes.
How often are episodes of Ahead of the Curve with Coco Mocoe released?
Episodes of Ahead of the Curve with Coco Mocoe are typically released every 7 days.
When was the first episode of Ahead of the Curve with Coco Mocoe?
The first episode of Ahead of the Curve with Coco Mocoe was released on Jan 8, 2022.
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