AHAA: The Voice of Hispanic Marketing

Hanna Rosin, Author of "The End of Men...and The Rise of Women"

From the Supreme Court to the White House Cabinet, from the classroom to the checkout counter, the lens on America’s Latinas has never been more focused. But how much progress are they really making? Since hitting the shelves in September 2012, Hanna Rosin’s controversial book has sparked an international debate with her premise that the new global service economy has shifted the dynamics of power and influence so dramatically that women – for the first time in history – are not just gaining ground on men at home, school and in the workplace, but are now ahead. Could this be the end of macho? Do Rosin’s compelling insights and fascinating observations reflect today’s Hispanic USA?  You won’t want to miss this provocative session.

Podcast #43 - AHAA 2013 Conference - Hanna Rosin

Have a look at some great ideas that really work! For the first time, AHAA partners with Effie Worldwide to recognize this year's most effective Hispanic marketing campaigns.  The Effie Awards will showcase Effie Case Studies, as well as a conversation with judges of the 2013 Effie Awards North American program.  This segment will focus on best practices for bringing ideas to life, key insights and industry trends.

Case Study Presentation of 2013 Effie Award winnesr:

“Mi Tide” for Tide/Procter & Gamble and Conill Advertising
“Sabemos que te va a encantar" from KRAFT Macaroni & Cheese and CP+B

The Effie Panel Discussion will feature past Effie judges and Effie-winning individuals discussing their insights and perspective on what it takes to effectively reach Hispanic consumers in today’s marketplace. Panelists will share from their “multicultural marketing effectiveness playbook,” addressing how to take marketing from “good” to “effective.”

Panelists include:

Simon El Hage, SVP, Director of Strategic Planning, Casanova Pendrill
Enrique Marquez, SVP, Director of Strategy, Lápiz
Eduardo Perez, President, PM Publicidad

AHAA 2013 Conference - The Best of Effie

DishLATINO targets first-generation Spanish-dominants, bilingual homes, and fully acculturated Latinos.  Find out how the Hispanic service from DISH Network – the second-largest advertiser in Hispanic media after P&G –  works with multiple agencies across its whole business, communicating a multi-platform message of cost, convenience, content, and cultural connectivity that’s paying off with the category’s top results in subscriber acquisition and retention.

CMO Chat with Alfredo Rodriguez at AHAA 2013 Conference

HISPANIC PUBLIC RELATIONS: CREATING BRAND EVANGELISTS WITH ENGAGEMENT AND TRUST This session introduces you to the NEW Hispanic press and the new channels of trust for Hispanic consumers. Learn how to generate advocacy, engagement, trust and sales with public relations. In addition the panelists demonstrated how to supercharge your Hispanic Marketing with breakthrough PR and social media techniques. Panelists:

• Solomon Romano, Head of Hispanic Marketing, Delta Dental
• Rosanna Fiske, APR, PRSA Immediate Past Chair
  GSC Program Director and Associate Professor, Florida International University
• Natalie Boden, President and Founder of BodenPR
• Manny Ruiz, Publisher of Hispanic PR Blog and Hispanicize Founder