Podcast #42 - AHAA 2013 Conference - Rosario Marin, Former United States Treasurer

08/01/13 • -1 min

If the Latino vote is now the key to the White House – How does the Republican party re-invent its brand to become competitive? How can Hispanic Democrats use their social media and grass roots advantage to change the political map by winning states like Texas? Can the GOP’s current crop of rising Hispanic stars make inroads with multicultural conservatives? Can Latino leaders leverage their new-found clout to change the narrative and improve the debate on immigration, education, Latin American trade and other hot-button issues? And what lessons can brand marketers learn about the Hispanic consumer from the November campaigns? An opinionated panel of pundits and spokespersons gears up for what promises to be an insightful, high-spirited session.

2013 AHAA Conference - Rosario Marin

2013 AHAA Conference - Rosario Marin

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Podcast #41 - AHAA Annual Conference - The Best of Effie

Have a look at some great ideas that really work! For the first time, AHAA partners with Effie Worldwide to recognize this year's most effective Hispanic marketing campaigns. The Effie Awards will showcase Effie Case Studies, as well as a conversation with judges of the 2013 Effie Awards North American program. This segment will focus on best practices for bringing ideas to life, key insights and industry trends.

Case Study Presentation of 2013 Effie Award winnesr:

“Mi Tide” for Tide/Procter & Gamble and Conill Advertising
“Sabemos que te va a encantar" from KRAFT Macaroni & Cheese and CP+B

The Effie Panel Discussion will feature past Effie judges and Effie-winning individuals discussing their insights and perspective on what it takes to effectively reach Hispanic consumers in today’s marketplace. Panelists will share from their “multicultural marketing effectiveness playbook,” addressing how to take marketing from “good” to “effective.”

Panelists include:

Simon El Hage, SVP, Director of Strategic Planning, Casanova Pendrill
Enrique Marquez, SVP, Director of Strategy, Lápiz
Eduardo Perez, President, PM Publicidad

AHAA 2013 Conference - The Best of Effie

Next Episode

Podcast #43 - AHAA 2013 Conference - Hanna Rosin

Hanna Rosin, Author of "The End of Men...and The Rise of Women"

From the Supreme Court to the White House Cabinet, from the classroom to the checkout counter, the lens on America’s Latinas has never been more focused. But how much progress are they really making? Since hitting the shelves in September 2012, Hanna Rosin’s controversial book has sparked an international debate with her premise that the new global service economy has shifted the dynamics of power and influence so dramatically that women – for the first time in history – are not just gaining ground on men at home, school and in the workplace, but are now ahead. Could this be the end of macho? Do Rosin’s compelling insights and fascinating observations reflect today’s Hispanic USA? You won’t want to miss this provocative session.

Podcast #43 - AHAA 2013 Conference - Hanna Rosin