Podcast #38 - AHAA 2013 Conference - Blurring Between Mainstream and Hispanic

08/01/13 • -1 min

As more Latinos enter the mainstream at every socio-economic level and in every geographic region, the profile of the mainstream consumer itself has changed. Hispanic consumers make new demands on General Market advertisers, while mainstream clients put new creative and economic pressure on Hispanic expertise. Language, culture, experience – the traditional parameters are blurring into a world of new metrics and competencies, new players and alliances, new competition and new business models. Are we the General Market? What are our true strengths and weaknesses? What’s the best model today and for the future? Two of our industry’s brightest minds bring two very different and passionate perspectives to the discussion.

Speakers:
Ken Muench, Senior VP & Director of Strategic Planning, Draftfcb
Alex Lopez Negrete, President, Lopez Negrete Communications

Blurring lines between mainstream and Hispanic

Previous Episode

Podcast #37 - AHAA 2013 Conference - Sir Martin Sorrell

Opening Keynote: Sir Martin Sorrell, CEO, WPP Group

No matter what language your target speaks, or whether your market is the US or the world, every aspect of our industry is evolving, volatile and ultra-complex. Sir Martin Sorrell, founder and CEO of the world’s largest advertising and marketing services group, offers his unique strategic perspective on the ways culture, geography, technology, innovation and marketing are influencing the business of brands.

About the conference:

Jam-packed with a stellar selection of who’s who of the marketing executive elite, the AHAA 2013 Conference was poised to attract a diverse collection (400+) of media, marketing and communications agencies, brands and corporate partners who were seeking to deepen their strategic marketing arsenal. for targeting Hispanic consumers. With the theme of “Thinking underthe Influence,” attendees were treated to content highlighting the Hispanic influence that is currently driving much of America’s evolving culture and therefore the marketing industry as a whole. #thinkahaa

Sir Martin Sorrell Podcast

Next Episode

Podcast #39 - AHAA 2013 Conference - CMO Chat with Alfredo Rodriguez, Vice President, DishLATINO - DISH Network

DishLATINO targets first-generation Spanish-dominants, bilingual homes, and fully acculturated Latinos. Find out how the Hispanic service from DISH Network – the second-largest advertiser in Hispanic media after P&G – works with multiple agencies across its whole business, communicating a multi-platform message of cost, convenience, content, and cultural connectivity that’s paying off with the category’s top results in subscriber acquisition and retention.

CMO Chat with Alfredo Rodriguez at AHAA 2013 Conference