Podcast #47 - AHAA 2013 Conference - Laurence Boschetto
08/02/13 • -1 min
Laurence Boschetto, CEO & President, DraftfcbA few decades back, the ad industry witnessed the rise of specialist agencies built around key disciplines such as direct and retail and digital. The same applied to agencies targeting certain demographic groups. Now digital agencies are rushing to the middle in their quest to become general shops, and vice versa. We’re witnessing a similar phenomenon with multicultural agencies more frequently and effectively crossing over to target what will soon become the new general market. According to Mr. Boschetto, the future will belong to those agencies that most effectively reflect the attitudes and insights of an increasingly multi-hued population – where Diversity & Inclusion is no longer an initiative but a fundamental reality.
Laurence Boschetto, CEO & President, DraftfcbA few decades back, the ad industry witnessed the rise of specialist agencies built around key disciplines such as direct and retail and digital. The same applied to agencies targeting certain demographic groups. Now digital agencies are rushing to the middle in their quest to become general shops, and vice versa. We’re witnessing a similar phenomenon with multicultural agencies more frequently and effectively crossing over to target what will soon become the new general market. According to Mr. Boschetto, the future will belong to those agencies that most effectively reflect the attitudes and insights of an increasingly multi-hued population – where Diversity & Inclusion is no longer an initiative but a fundamental reality.
Previous Episode
Podcast #45 - AHAA 2013 Conference - Entertainment Panel
Identity & Influence in Music, Entertainment & Fashion
Nothing reflects America’s interconnected web of cultural influences like its popular culture. This session features multi-faceted personalities whose Latino heritage and DNA inform their work and character, while their success has come in the English-language mainstream and now are creatively embracing to their Hispanic roots. TV journalist and blogger Liliana Vazquez, a first-gen Latina and native Spanish speaker born in Dallas to Mexican and Puerto Rican parents, is the fashion/trend expert inside The CheapChica’s Guide to Style. American-born singer Stefano Langone who made his mark on American Idol,finds his musical inspiration from jazz, R&B music and the songs he learned from his Mexican family. Multicultural expert Rick Marroquin steers a conversation about identity, creativity, business, and crossing back and forth between cultures.
Panelists:
Lilliana Vazquez, TV Host & Fashionista
Stefano Langone, Singer 
Alicia Menendez, Host & Producer, HuffPost LiveModerator: Rick Marroquin, CAA
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
Select type & size
<a href="https://goodpods.com/podcasts/ahaa-the-voice-of-hispanic-marketing-20939/podcast-47-ahaa-2013-conference-laurence-boschetto-748248"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to podcast #47 - ahaa 2013 conference - laurence boschetto on goodpods" style="width: 225px" /> </a>
Copy