Using #Hashtags | Social Media 101

07/30/19 • 7 min

Learn the meaning behind the hashtag symbol (#), how to include it in your tweets, and why it's so important for engagement on Twitter, even for insurance agents. The Agent Survival Guide Team’s 7 Rules for Using Hashtags:

Hashtags don’t have spaces between words or punctuation in words.
Hashtag phrases are usually CamelCase. The first letter of each word is capitalized to help you read phrases better, i.e. #InsuranceAgents not #insuranceagents.
Hashtags can occur anywhere in a tweet — at the beginning, the middle, or the end.
Hashtag words that become very popular on Twitter are often Trending Topics (which are highlighted in the sidebar of your Twitter feed).
If you tweet with a hashtag on a public account, anyone who does a search for that hashtag can find your tweet.
Don’t #spam #with #hashtags. Avoid over-tagging a single tweet. (The recommendation is no more than two to three hashtags per tweet.)
Use hashtags only on tweets relevant to the topic. So, don’t add #insurance to a tweet about a bad hair day.

Mentioned in This Episode:

Follow Ritter on Twitter

How to Be Successful on Twitter: 9 Surprising Stats to Know

The latest from Agent Survival Guide:

2020 Medicare Advantage & Part D Certification Info

4 Reasons Why Ritter Should Be Your FMO Insurance Agency

5 MORE Real-Life Medicare Sales Scenarios & How to Handle Them

Subscribe & Follow:

Connect on social:

Hashtags don’t have spaces between words or punctuation in words.
Hashtag phrases are usually CamelCase. The first letter of each word is capitalized to help you read phrases better, i.e. #InsuranceAgents not #insuranceagents.
Hashtags can occur anywhere in a tweet — at the beginning, the middle, or the end.
Hashtag words that become very popular on Twitter are often Trending Topics (which are highlighted in the sidebar of your Twitter feed).
If you tweet with a hashtag on a public account, anyone who does a search for that hashtag can find your tweet.
Don’t #spam #with #hashtags. Avoid over-tagging a single tweet. (The recommendation is no more than two to three hashtags per tweet.)
Use hashtags only on tweets relevant to the topic. So, don’t add #insurance to a tweet about a bad hair day.

Mentioned in This Episode:

Follow Ritter on Twitter

How to Be Successful on Twitter: 9 Surprising Stats to Know

The latest from Agent Survival Guide:

2020 Medicare Advantage & Part D Certification Info

4 Reasons Why Ritter Should Be Your FMO Insurance Agency

5 MORE Real-Life Medicare Sales Scenarios & How to Handle Them

Subscribe & Follow:

Connect on social:

Previous Episode

Using Retweets, Replies, Direct Messages & Likes | Social Media 101

Learn how to build your credibility (and your audience!) by engaging others on Twitter. We cover retweets, replies, direct messages, and likes —and how to use each one. Mentioned in this episode:

@RitterIM

The latest from Agent Survival Guide:

2020 AEP: Ready to Sell in 5 Steps

4 Reasons Why Ritter Should Be Your FMO Insurance Agency

5 MORE Real-Life Medicare Sales Scenarios & How to Handle Them

Subscribe & Follow:

Connect on social:

Next Episode

Writing Tweets | Social Media 101

Can you name the six different types of tweets? The Agent Survival Guide team helps you master the art of the Tweet. Listen to learn more, including how to write each kind of tweet! The ASG Team’s 6 Formats for Writing Tweets:

Shared Content Tweet

[INSERT ARTICLE TITLE] https://www.URL.com via @TwitterHandle #hashtag

Example: 5 simple ways to use email to build relationships and grow sales https://www.thinkadvisor.com/2016/05/27/5-simple-ways-to-use-email-to-build-relationships via @ThinkAdvisor #marketing #insurance

Shared Content with Commentary Tweet

[INSERT YOUR OPINION] https://www.URL.com via @TwitterHandle #hashtag

Example: With Med Supp enrollment on the rise, now's the time to broaden your portfolio. Here's why. https://agentsurvivalguide.com/medicare-supplements-fill-the-gaps-in-your-portfolio via @RitterIM #Medicare #RitterASG

Retweet with Commentary

[INSERT YOUR OPINION] #hashtag [EMBEDDED ORIGINAL TWEET]

See an example at: https://twitter.com/RitterIM/status/735859481511354368

Problem & Solution Tweet

[PROBLEM][SOLUTION] https://www.URL.com #hashtag

Example: Too busy to make #PDPSales? Let us enroll for you & we'll pay you for it. https://www.ritterim.com/ritterreferral #RitterReferral #PDP

Stat or Fact Tweet

Did you know that [INSERT STAT]? https://www.URL.com #hashtag

Example: Did you know that 63 percent of Americans won’t buy #LifeInsurance because they think it costs too much? https://agentsurvivalguide.com/5-life-insurance-myths-your-clients-may-believe #LifeInsuranceMyths #ClientObjections