Agency Unfiltered - Fueling Growth with Internal Data Scorecards

Fueling Growth with Internal Data Scorecards

04/08/20 • 17 min

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Etienne Turner, co-CEO of digitalJ2, has created a set of scorecards and dashboards to help his team stay on target with their top KPIs across operations, marketing, sales, HR, and client performance. In this episode, we talk about how he sets the agency’s goals, where granularity fits in, and how others can set and track their targets.

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Navigating Your Critical Scale Points

Bob and Verity Dearsley, the Chief Executive and Managing Director of B2B Marketing Lab, join us to talk about scale points: the times where you must invest, revamp, or pivot to properly scale your growing agency. Learn how to focus on the customer, invest in marketing, build an HR arm, and more.

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ESOP: Employee Stock Ownership Plans

Greg Linnemanstons, President of Weidert Group, joins us to talk ESOP: and how the trust he set up for his team benefits the agency, the employees, and his clients. We discuss why he rolled out an ESOP, financials and factors to consider for your agency, and the benefits you may see.