Agency Unfiltered

Carlos Corredor, CEO and cofounder of Condor Marketing and Staffing Agency who’s here to talk about how he’s grown his agency past 70+ employees primarily through a delivery team based in Latin America. We discuss the history of Condor and its growth trajectory and Carlos’s philosophy on building a LATAM-based delivery team while targeting and working with US-based clientele. We get into employment types, full time vs. contract vs. freelance, and the key benefits for tapping into this LATAM talent pool: both financial and skill-based. And for other US-based HubSpot partners looking to follow suit and grow a team outside of the US, Carlos offers his perspective on how to do it successfully—including how to anticipate the necessary changes across operations, communication, collaboration, and more.

Daryn Smith of MPULL talks capacity management and his recommendations for monitoring, managing, and optimizing your delivery team’s capacity. We discuss the tools his team uses, the processes they have developed, and how he takes advantage of under-capacity teams.

Alexandria Hart, founder of Good Joo Joo, joins us to talk scope creep: what it is, how to avoid it, how to course correct when it happens, and how to leverage it into a conversation around extending an SOW.

Jon Sasala, President of Morey Creative, shares his team’s first hand experience in developing branded podcasts. Jon discusses where and how podcasting fits into the larger marketing and sales processes, how it builds trust—and the surprising industry he likes to hire from.

Angela Pointon, President of 11 out of 11, joins the show to talk about employee extended leave—and offers tips on how you can plan for things like parental leave without destroying your P&L or the client experience. Angela walks us through her approach staff-wise, how she manages a mix of both full-time and contract employees to maintain flexibility, and when, where, and how redundancies and coverage models are established. We also talk about how it’s handled on the client-side—how they’re made aware, how the transition is positioned, and how Angela’s team mitigates any client concerns or reservations. Lastly, apart from staffing, we hit on the other operational measures and processes she’s put into place to ensure continuous service delivery.