#29 Veronica Guguian - A Successful Business Requires a Digital Community more than ever

Veronica is a marketing expert and the co-founder of BASE, a new meeting point designed for businesses to grow together and learn the art of scaling sustainably. Here she gives insight into her expertise and experiences with the clients.
[00:45] Connecting people and ideas
[07:48] Marketing transformation during confinement - tangible to digital
[15:22] Evolution of the BASE conference - creating the community
[17:08] A simple but creative way to make a conference re-accessible
[22:26] The 4 pillars in the structure of the Business Scale-Up
[23:25] Bringing the experts to the team
[30:04] In successful marketing every part is aligned with the goal
[35:12] The purchase should be suggested subtly and gradually
[37:59] A company’s Avatar - defining the ideal customer
[44:45] If you want to scale up your business, first identify the problem