After Dark with Marc Podcast - #29 Veronica Guguian - A Successful Business Requires a Digital Community more than ever

#29 Veronica Guguian - A Successful Business Requires a Digital Community more than ever

05/22/20 • 50 min

Veronica is a marketing expert and the co-founder of BASE, a new meeting point designed for businesses to grow together and learn the art of scaling sustainably. Here she gives insight into her expertise and experiences with the clients.
[00:45] Connecting people and ideas
[07:48] Marketing transformation during confinement - tangible to digital
[15:22] Evolution of the BASE conference - creating the community
[17:08] A simple but creative way to make a conference re-accessible
[22:26] The 4 pillars in the structure of the Business Scale-Up
[23:25] Bringing the experts to the team
[30:04] In successful marketing every part is aligned with the goal
[35:12] The purchase should be suggested subtly and gradually
[37:59] A company’s Avatar - defining the ideal customer
[44:45] If you want to scale up your business, first identify the problem

Previous Episode

#28 Kelly Pascuzzi - From Tragedy to Producing a Hollywood Movie

After experiencing a huge tragedy in her life, Kelly and her husband had a calling to turn that dark event into a Hollywood movie to carry the message of Hope and Forgiveness into the world.
[01:00] A calling is more than an invitation to step into a space
[03:08] Her personal journey to forgiveness
[08:40] Realizing the greatness of gratitude
[15:01] You will attract what you are in harmony with
[17:45] Following the calling
[19:48] Surprisingly pleasant Hollywood experience
[23:39] Bob Proctor’s role in the movie
[31:30] Her life coaching work and movie production are intertwined
[34:14] Things start unfolding when you say “Yes” and stay on the intention

Next Episode

#30 How to trump the fear of going into your live launch in 2025

Founder, Marc Jospitre, launched his consulting business after he got introduced to the teachings of Bob Proctor, who became his mentor. Marc’s mission is to empower the Spanish speaking business community and bring them to the top of today’s world economy. The main focus of the company are business owners. The coaching business was not Marc’s first attempt of becoming a successful business owner himself. Despite previous struggles his vision for change kept him going. With the experience of building a 7 figure business Marc is teaching his clients to create their results of success breaking traditional rules of business.