Google Ads Bidding Types - Alex Curtis

09/23/24 • 18 min

Advisers Assemble - Lead Generation For Financial Services

Alex continues to breakdown the Google Ads jargon this time with focus on the different bidding types. He shares what Google says about them, how they work and his experience using them.

On this episode, Alex covers the following:

1. Manual CPC Bidding

2. Maximise Clicks Bidding

3. Smart Bidding

4. Target CPA Bidding

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Alex continues to breakdown the Google Ads jargon this time with focus on the different bidding types. He shares what Google says about them, how they work and his experience using them.

On this episode, Alex covers the following:

1. Manual CPC Bidding

2. Maximise Clicks Bidding

3. Smart Bidding

4. Target CPA Bidding

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Previous Episode

Google Ads Campaigns (Part 2) - Demand Gen, Call & Search

Part two of a two-part episode, Alex Curtis is back to focus on the last three different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them.

Part 2 breakdown:

1. Demand Gen Campaigns

2. Call Campaigns

3. Search Campaigns

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Next Episode

Episode 12: 'Talking Ads' with Alex, Steph and Tessa

Alex, Steph and Tessa share the adverts that have caught there eye this time, including Hannah's advert in her absence that has them fooled!

Cats and dogs, roofing and makeup take the lead for this episode...

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.