Advisers Assemble - Lead Generation For Financial Services

In the latest episode of Talking Ads, the team welcomes LinkedIn expert Louise Brogan, who discusses three innovative messaging-style ads from the platform, offering fresh insights while sharing valuable LinkedIn strategies. Alongside her advertising analysis, Louise updates listeners on her YouTube journey and its new goals, all infused with plenty of humour to keep the conversation lively and engaging!

Follow Louise on LinkedIn.

Subscribe and follow Louise on YouTube.

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

In this month's edition, Alex, Hannah, Stephanie and Tessa from the Talking Ads team delve into the intriguing world of marketing, showcasing standout advertisements that pique their interest.

They explore a diverse range of products, from cozy electric blankets and effective deodorants to cutting-edge technology and strategies for boosting YouTube engagement.

By analysing the clever messaging and branding techniques used, the team highlights what makes these ads resonate with consumers, offering insights into effective marketing strategies.

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Alex, Steph and Tessa share the adverts that have caught their eye this month, bringing along a mixed bag of ideas. From text messages and QR codes to getting creative with Canva and copy writing, the team have got you covered!

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Alex has only published about four YouTube videos but he’s committing to producing a minimum of one video per week for the next twelve months.

We talk through what equipment and software Alex uses, how he does it all himself but will look to outsource some of the processes in the future.

Alex believes if you’re thinking about shooting video you should always remember ‘AVL’ Audio, Visual, Lighting. It doesn’t matter how good your video looks if your audio is rubbish and visa versa.

Alex’s Video Kit

Canon M50 - https://www.canon.co.uk/cameras/eos-m50/

Led Ring Light - https://www.google.com/search?q=led+ring+light&oq=led+ring+light

Rode Lav Mic - http://www.rode.com/microphones/lavalier

Software and Resources

Adobe Premiere - https://www.adobe.com/uk/products/premiere.html

Kit.com what kit you use, see what other people use - https://kit.com/

Upwork - for finding freelancers - https://www.upwork.com

Canva - create your video thumbnails - https://www.canva.com/

Morning Fame - YouTube channel strategy, how likely is your channel to appear in search results for keywords - https://morningfa.me/

Trello - Alex Kerr uses this for his project management - https://trello.com/en-GB

Asana - The Lead Engine uses this for their project management - https://app.asana.com

SEM Rush - SEO tool - https://www.semrush.com

Alex On Social

Facebook - https://www.facebook.com/profile.php?id=100015744216173

Instagram - https://www.instagram.com/alexkerrmortgage/

Linkedin - https://www.linkedin.com/in/alexkerrmortgage/

People Alex Has Learnt From

Premiere Gal - Video editing tutorials for Adobe premiere - https://www.premieregal.com/

Gary Das - Mortgage Broker - https://www.garydas.com/

Sean Cannell - YouTube growth strategies - https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g

Quotes From Alex Kerr

Punch perfectionism in the face
Views while you snooze
Put yourself in the uncomfortable position and just do it

Research by Luca Cian, Aradhna Krishna, and Ryan S. Elder—published a behavioural science experiment: ‘A Sign of Things to Come’ which shows that dynamic imagery, or visuals that suggest motion, can actually influence our behaviour.

One of the most interesting tests involved a warning sign for falling rocks. In one version, the rocks had already landed at the bottom of the cliff. In the other, the rocks were depicted mid-fall, as if gravity had just pulled them from the cliffside.

The results were fascinating. Drivers slowed down and paid more attention to the sign with the rocks in mid-air. The implied movement triggered a response—our brains couldn’t help but notice it. This effect isn’t about consciously choosing to look; it’s subconscious. Movement, even implied movement, has a way of pulling our focus.

This got my team and me thinking: if this works on road signs, could it work in marketing? Could images that suggest movement—like kids running through a room, a car driving past a house, or a football with a shadow suggesting it’s just been kicked—grab people’s attention in the same way? And, more importantly, would this attention translate into action? Could it actually generate more leads?

So, we set up a series of experiments to find out. For Facebook ads, we used two types of images: one set featured static visuals, like an empty lounge or a stationary object. The other set used visuals with implied movement, such as kids running through the lounge. We wanted to see which images would make people stop scrolling and click.

But we didn’t stop there. We extended the test to Google Ads and landing pages. Some pages featured static images, while others used animations or visuals suggesting movement. Half the visitors saw one version; half saw the other. The question was simple: does adding motion—or the impression of motion—get more people to leave their details and inquire about a mortgage?

We even asked a few people to compare pairs of images and tell us which one grabbed their attention first. From an empty lounge to kids running, from a plain football to one with a shadow, we wanted to understand what drew their eyes.