EP 26 - Is 'CRO' Actually HURTING Your Brand?

09/26/22 • 73 min

Adspend with Ash Melwani and Rabah Rahil

CRO seems to be the 'new thing' if you look around ecom twitter, but...

Most 'experts' are preaching ideas that might not work for your brand, and actually do more harm than good.

We dive into the mistakes brands are making with CRO 'optimization' in 2022 on today's episode with Shane Rostad.

Super tactical. Get your notebooks out!

BTW - more big news coming out of the Triple Whale camp this week... stay tuned 👀

Also...

Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Shane on Twitter - https://twitter.com/shanerostad

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

CRO seems to be the 'new thing' if you look around ecom twitter, but...

Most 'experts' are preaching ideas that might not work for your brand, and actually do more harm than good.

We dive into the mistakes brands are making with CRO 'optimization' in 2022 on today's episode with Shane Rostad.

Super tactical. Get your notebooks out!

BTW - more big news coming out of the Triple Whale camp this week... stay tuned 👀

Also...

Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Shane on Twitter - https://twitter.com/shanerostad

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Previous Episode

EP 25 - How To Audit Your Ecommerce Brand's Marketing (And Spot Common Mistakes)

This might be the best episode of Adspend yet. Today, Rabah and Ash sit down with Joel Padron to talk about whats working right now in ecommerce marketing. Joel is a partner at Homestead, one of the top marketing agencies in ecommerce.

They also break down exactly how to audit your brand's marketing, post purchase surveys, and more.

Seriously, take notes.

BTW - big news coming out of the Triple Whale camp on Wednesday afternoon... stay tuned 👀

Also...

Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Joel on Twitter - https://twitter.com/joelpadronn

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Next Episode

EP 27 - Getting Your Brand Into Retail 101

Today we're talking all things retail with Elijah Scheider.

In 2022, DTC alone may not be a viable strategy at scale. But where do you start with retail?

It can be overwhelming, so we did a whole episode on it to make things clear.

Get your notebook out!

Also...

Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Elijah on Twitter - https://twitter.com/elijah_modifly

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋