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AdExchanger - Personalization Needs To Be In Context, With ActionIQ CEO Tasso Argyros

Personalization Needs To Be In Context, With ActionIQ CEO Tasso Argyros

03/01/22 • 49 min

AdExchanger

Privacy and data security aren’t just legal issues – they are also customer experience issues. Consumers don’t like their data “changing hands under the table,” says ActionIQ CEO Tasso Argyros.

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Privacy and data security aren’t just legal issues – they are also customer experience issues. Consumers don’t like their data “changing hands under the table,” says ActionIQ CEO Tasso Argyros.

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