AdExchanger

In March 2021, Hudson’s Bay Company, which owns Saks Fifth Avenue, made an unusual move to split its ecommerce business and physical stores into two separate companies. Why? We got Emily Essner, CMO of Saks, to explain.

What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.

Privacy and data security aren’t just legal issues – they are also customer experience issues. Consumers don’t like their data “changing hands under the table,” says ActionIQ CEO Tasso Argyros.

Clients of growth marketing agency Tuff saw “painful” results on Facebook as a result of signal loss, but it’s been able to roll with the changes, according to CEO Ellen Jantsch. There was even a silver lining. Apple’s ATT accelerated the indie agency’s move away from last-click attribution. Plus: navigating an acquisition while pregnant.

It’s hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The Brandtech Group. You have to play around with the different tools before you even know where the guardrails are, she says.