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Top 10 AdExchanger Episodes
Goodpods has curated a list of the 10 best AdExchanger episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to AdExchanger for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite AdExchanger episode by adding your comments to the episode page.
02/06/24 • 52 min
Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.
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A New Day For Targeting And Analytics
AdExchanger
04/09/24 • 48 min
Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.
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A Sandbox Skeptic
AdExchanger
05/14/24 • 59 min
What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.
Wendy Clark Says, ‘Do Your Homework’
AdExchanger
11/14/24 • 64 min
Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.
03/01/22 • 49 min
Privacy and data security aren’t just legal issues – they are also customer experience issues. Consumers don’t like their data “changing hands under the table,” says ActionIQ CEO Tasso Argyros.
02/21/23 • 48 min
In March 2021, Hudson’s Bay Company, which owns Saks Fifth Avenue, made an unusual move to split its ecommerce business and physical stores into two separate companies. Why? We got Emily Essner, CMO of Saks, to explain.
From ‘Big Data’ To Business Intelligence
AdExchanger
03/12/24 • 44 min
It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.
04/19/22 • 51 min
Clients of growth marketing agency Tuff saw “painful” results on Facebook as a result of signal loss, but it’s been able to roll with the changes, according to CEO Ellen Jantsch. There was even a silver lining. Apple’s ATT accelerated the indie agency’s move away from last-click attribution. Plus: navigating an acquisition while pregnant.
03/08/22 • 43 min
Former physicist Melinda Han Williams used to spend her time studying “electronic transport in nanostructured graphene devices.” These days, as chief data scientist at Dstillery, she’s creating identifier-free solutions to transport us past the end of third-party cookies.
Practical Ethics For Generative AI
AdExchanger
06/11/24 • 54 min
It’s hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The Brandtech Group. You have to play around with the different tools before you even know where the guardrails are, she says.
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FAQ
How many episodes does AdExchanger have?
AdExchanger currently has 141 episodes available.
What topics does AdExchanger cover?
The podcast is about News, Marketing, Martech, Advertising, Tech News, Podcasts, Business and Adtech.
What is the most popular episode on AdExchanger?
The episode title 'Inside Ally Financial’s Big Bet On Generative AI' is the most popular.
What is the average episode length on AdExchanger?
The average episode length on AdExchanger is 52 minutes.
How often are episodes of AdExchanger released?
Episodes of AdExchanger are typically released every 7 days.
When was the first episode of AdExchanger?
The first episode of AdExchanger was released on Mar 1, 2022.
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