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AdExchanger - Ecommerce Is A Good Look For Saks Fifth Avenue

Ecommerce Is A Good Look For Saks Fifth Avenue

AdExchanger

02/21/23 • 48 min

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In March 2021, Hudson’s Bay Company, which owns Saks Fifth Avenue, made an unusual move to split its ecommerce business and physical stores into two separate companies. Why? We got Emily Essner, CMO of Saks, to explain.

02/21/23 • 48 min

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