Anastasia Lloyd-Wallis from Retail Doctor Group & Martin Filz from PureProfile | Checkout #436

08/15/24 • 15 min

Welcome to the Checkout, where we dive deeper into the minds of our guests to learn more about their personal experiences and insights. Today, we have the pleasure of speaking two leading figures in consumer research.

Anastasia Lloyd-Wallis is a Research and Insights Specialist at Retail Doctor Group. She brings a wealth of knowledge about how emotions and personality traits drive consumer loyalty and is passionate about understanding the unique behaviours of Gen Z and Gen Alpha.

Martin Filz, CEO of Pure Profile, is an experienced leader in consumer insights and data analytics. Known for his innovative thinking, Martin is an avid user of AI for generating creative solutions and uncovering valuable insights from data.

Join us as we explore Anastasia and Martin's personal take on brands, tech and the retail landscape.

Revisit our full-length conversation with our guests: The Dos and Don’ts of Loyalty Schemes with Martin Filz from Pureprofile and Anastasia Lloyd-Wallis from Retail Doctor Group | #421

Learn more about Gymshark's innovative retail experience at their London Store.
Listen to insightful episodes of the Diary of a CEO podcast.
Explore the Blinkist app for book summaries in 15 minutes.
Tune into Retail Doctor Group's Future of Retail and Consumer Podcast for the latest retail insights.

About your host: Nathan Bush from Add To Cart

Nathan Bush is an ecommerce consultant specialising in digital and ecommerce transformation.. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.

Please contact us if you:

Want to come on board as an Add To Cart sponsor
Are interested in joining Add To Cart as a co-host
Have any feedback or suggestions on how to make Add To Cart better

Email [email protected]

Hosted on Acast. See acast.com/privacy for more information.

Join us as we explore Anastasia and Martin's personal take on brands, tech and the retail landscape.

Revisit our full-length conversation with our guests: The Dos and Don’ts of Loyalty Schemes with Martin Filz from Pureprofile and Anastasia Lloyd-Wallis from Retail Doctor Group | #421

Learn more about Gymshark's innovative retail experience at their London Store.
Listen to insightful episodes of the Diary of a CEO podcast.
Explore the Blinkist app for book summaries in 15 minutes.
Tune into Retail Doctor Group's Future of Retail and Consumer Podcast for the latest retail insights.

About your host: Nathan Bush from Add To Cart

Please contact us if you:

Want to come on board as an Add To Cart sponsor
Are interested in joining Add To Cart as a co-host
Have any feedback or suggestions on how to make Add To Cart better

Email [email protected]

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Marketing Masterclass: Hannah Neumann on Hey Bud’s Creative Campaigns | #435

In this episode of Add To Cart, we are joined by Hannah Neumann, Head of Marketing at Hey Bud. Hey Bud create skincare products that deliver premium products combining nature and science. Started by three friends in 2019, the brand now has a global customer base in 90+ countries. Hannah has been a part of marketing teams at Styletread and L’Oreal before joining Hey Bud in 2022. In this chat, Hannah shares how Hey Bud focus on creating comprehensive product pages that prioritise customer questions, how they have blended science and fun to craft their distinct tone of voice and their impressive track record in pursuing experimental activations...Swifties may well know what I’m talking about.

Links from the episode:

Hey Bud

Deliver In Person (sponsored)

Shopify Plus (sponsored)

Questions answered:

What’s the secret to getting confidence and trust with new customers?
How do you decide on a hierarchy of information on your product pages?
What’s been your favourite non-traditional activity so far at Hey Bud?

This episode was brought to you by

Deliver In Person

Shopify Plus

About our guest: Hannah Neumann from Hey Bud

With over a decade experience across Australia and the UK working for some of the biggest names in beauty and beauty retail, Hannah is a marketer who is here to push the boundaries of what can be achieved for a brand in this space. Now heading up Marketing for fast growing Aus skincare disruptor Hey Bud Skincare, her focus is on providing customers with a brand experience that feels more like a close friend recommending you something from their beauty shelf, not just another brand trying to convince you they’re bigger + better than the next, when in fact the only thing they have that is bigger is their marketing budget.

You can contact Hannah at LinkedIn

About your host: Nathan Bush from Add to Cart

Nathan Bush is an ecommerce consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

Want to come on board as an Add To Cart sponsor
Are interested in joining Add To Cart as a co-host
Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Post-Purchase Potential: Turning Customer Service into Growth with Hamish McKay | #437

In this episode of Add To Cart, we are joined by Hamish McKay, the Co-founder of Order Editing. Hamish is a whip smart entrepreneur who has taken the ecommerce world by storm with his super fast-growing app that empowers customers to make post-purchase amendments and retailers to upsell post-purchase. Learning his trade creating merchandise for creators such as Mr Beast, Hamish has now expanded his reach globally, helping brands like The Oodi and Sheet Society revolutionise their customer experience.

Hamish explains how the sales opportunity does not end as soon as the customer exits the checkout. He shares why we should all be measuring CPT - Cost Per Ticket - as a key metric. And he shares how he uses LinkedIn to tell his story and create trust before securing the sale.

Links from the episode:

Order Editing

Questions answered:

What role do your interactive website features play in the overall customer journey?
How does your Ambassador Hub work?
What marketing channels excite you at the moment?

This episode was brought to you by...

Deliver In Person

Shopify Plus

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Hamish McKay from Order Editing

Hamish McKay is the Co-founder of Order Editing, the first Shopify app to let customers amend their order after purchase. He founded the company when he was only 22 and working in customer service for a $40M eCom brand. 15 months later and the business has gone from zero to working with 620 merchants like Sheet Society, and $100M brands Represent Clo and The Oodie.

You can contact Hamish at LinkedIn

Hosted on Acast. See acast.com/privacy for more information.