Ad Infinitum

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics? Key Components and how they show up in the ads for some of the top spenders in audio. This episode's guest is Phill Agnew. Phill is a senior product marketer at Buffer, product marketing ambassador at the PMA, and host of Nudge, the only podcast dedicated to consumer psychology where he interviews professionals in the business of persuasion like Daniel Pink, author of Drive: The Surprising Truth About What Motivates Us & To Sell Is Human: The Surprising Truth About Moving Others.

Support the show

Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.

Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the ads work on Oxford Road’s all-new podcast: Ad Infinitum.
The first season's episodes focus on individual AudiolyticsTM Key Components and how they show up in the ads for some of the top spenders in audio. Episode 1 is titled "Starting Right" and Focuses on AudiolyticsTM Key Component #1, "Setup: Why Should I Listen?". In this episode, Stew and Dallas Taylor, host of 20k Hertz and Creative Director at Defacto Sound, break down ads from four top spenders in Radio; ZipRecruiter, Progressive, The Home Depot, and Lowes.
About this episode's guest: Dallas Taylor is the host and creator of Twenty Thousand Hertz, the award-winning podcast revealing the stories behind the world’s most recognizable and interesting sounds. He is also the Creative Director of Defacto Sound - the sonic source for the world’s most thoughtful brands, a TED mainstage speaker, a regular contributor to major publications (like the guardian, wired, the wall street journal, and more), and a respected thought leader on the narrative power of sound.

Support the show

Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.

In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell, Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising.
Together, they dissect the alchemy of sound, diving into psychoacoustics, sonic branding, and how congruence in audio drives listener engagement through analysis of top spenders like Progressive, T-Mobile, and The Home Depot.

Support the show

Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.

Season 2, Episode 11: "The Authors of Audio Branding."
In this episode, you'll hear from two experts who wrote the book on Audio Branding - called Audio Branding: Colleen Fahey, U.S. Managing Director at Sixième Son, and Larry Minsky, Professor at Columbia College Chicago, and co-authors of Audio Branding: Using Sound to Build Your Brand & Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement.
We will be discussing the evolution of what we know of as Audio Branding and what the future of multisensory marketing, including Voice Marketing, looks like for brands, along with grading some ads to see just how well the guiding principles of Audio Branding do or do not play out in reality.

Support the show

Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual AudiolyticsTM Key Components and how they show up in the ads for some of the top spenders in audio.
The finale episode of Ad Infinitum Season 1 - "It's all in the Execution" - welcomes two Sound Strategists; Steve Keller, Sonic Strategy Director for SXM Media’s Studio Resonate, and Bjorn Thorleifsson, Head of Research & Insights at amp sound branding, to discuss the 9th and final AudiolyticsTM Key Component; Execution. In short, does every word count?

Support the show

Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.