Starting Right

09/27/23 • 59 min

Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the ads work on Oxford Road’s all-new podcast: Ad Infinitum.
The first season's episodes focus on individual AudiolyticsTM Key Components and how they show up in the ads for some of the top spenders in audio. Episode 1 is titled "Starting Right" and Focuses on AudiolyticsTM Key Component #1, "Setup: Why Should I Listen?". In this episode, Stew and Dallas Taylor, host of 20k Hertz and Creative Director at Defacto Sound, break down ads from four top spenders in Radio; ZipRecruiter, Progressive, The Home Depot, and Lowes.
About this episode's guest: Dallas Taylor is the host and creator of Twenty Thousand Hertz, the award-winning podcast revealing the stories behind the world’s most recognizable and interesting sounds. He is also the Creative Director of Defacto Sound - the sonic source for the world’s most thoughtful brands, a TED mainstage speaker, a regular contributor to major publications (like the guardian, wired, the wall street journal, and more), and a respected thought leader on the narrative power of sound.

Support the show

Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.

09/27/23 • 59 min

1 Listener

Ad Infinitum - Starting Right

Transcript

Audio / Video (00:00):
Hit it.
Stew Redwine (00:01):
Ad Infinitum is the only podcast solely focused on audio ads.
Audio / Video (00:05):
Advertising
Stew Redwine (00:05):
The creatives who make them, the latest thinking that informs them, how the space is evolving, and my favorite part, a round-up of recent audio ads-
Audio / Video (00:13):
Ad campaign.
Stew Redwine (00:14):
... and analysis by yours truly, Stew Redwine, VP Creative at Oxford Road and each epi

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