Trust Factories or Illusions of Credibility
11/30/23 • 38 min
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual AudiolyticsTM Key Components and how they show up in the ads for some of the top spenders in audio. Episode 5 is titled "Trust Factories or Illusions of Credibility" and focuses on AudiolyticsTM Key Component #5, "Substantiation: Why should I trust you?".
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Listen on: Apple Podcasts Spotify
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual AudiolyticsTM Key Components and how they show up in the ads for some of the top spenders in audio. Episode 5 is titled "Trust Factories or Illusions of Credibility" and focuses on AudiolyticsTM Key Component #5, "Substantiation: Why should I trust you?".
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts Spotify
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
Previous Episode
Demonstrated = Persuaded
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual AudiolyticsTM Key Components and how they show up in the ads for some of the top spenders in audio. Episode 4 is titled "Demonstrated = Persuaded" and Focuses on AudiolyticsTM Key Component #4, "Demonstration: How does it work?".
An Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts Spotify
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
Next Episode
Why Now?
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest.
The first season's episodes focus on individual AudiolyticsTM Key Components and how they show up in the ads for some of the top spenders in audio.
Amanda DiMarco, VP of Client Success, at Veritonic, is the guest for Episode 6: titled "Why Now?", with a conversation focused on the power of Veritonic's platform and AudiolyticsTM Key Components #6, 7, & 8 "Offer, Scarcity, and Path".
Why should the listener take action? By when? And where do they need to go? In short, Why Now?
An Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
Ad Infinitum - Trust Factories or Illusions of Credibility
Transcript
Speaker 1 (00:00):
Hit it.
Stew Redwine (00:01):
Ad infinitum is the only podcast solely focused on audio ads.
Speaker 3 (00:05):
Advertising.
Stew Redwine (00:05):
The creatives who make them, and are the latest thinking that informs them how the space is evolving, and my favorite part, a roundup of recent audio ad, ad campaign analysis by yours truly, Stew Redwine, VP creative at Oxford Road, and each episode's guest. This episode's title is Trust Factories, or Illusions
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