Demonstrated = Persuaded

10/04/23 • 44 min

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual AudiolyticsTM Key Components and how they show up in the ads for some of the top spenders in audio. Episode 4 is titled "Demonstrated = Persuaded" and Focuses on AudiolyticsTM Key Component #4, "Demonstration: How does it work?".

Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts Spotify

Everyday AI: Your daily guide to grown with Generative AI
Can't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.

Listen on: Apple Podcasts Spotify

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts Spotify

Everyday AI: Your daily guide to grown with Generative AI
Can't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.

Listen on: Apple Podcasts Spotify

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

Previous Episode

Sirius Positioning

It's time for an unforgettable episode of Ad Infinitum, the only podcast that's all about how audio ads work (and how to make them work harder). This week, host Stew Redwine (Oxford Road's VP of Creative Services) welcomes unstoppable wordsmith Lucinda (co-founder and Head Hen of Moink), who is a positioning genius, Shark Tank veteran, and on a mission to save the family farm, one ethical meat box at a time. Episode 3, "Sirius Listening" isn't like the other episodes. We're seeing what makes a brand stand out from competitors and breaking down top-spending audio ads from Sofi, Ethos, Upside, and Progressive. Who's in pole position and who's trailing the pack? And of course, we're adding more power tools to our Chief Audio Officer's toolbelt.

Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts Spotify

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

Next Episode

Trust Factories or Illusions of Credibility

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual AudiolyticsTM Key Components and how they show up in the ads for some of the top spenders in audio. Episode 5 is titled "Trust Factories or Illusions of Credibility" and focuses on AudiolyticsTM Key Component #5, "Substantiation: Why should I trust you?".

Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts Spotify

Everyday AI: Your daily guide to grown with Generative AI
Can't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.

Listen on: Apple Podcasts Spotify

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

Ad Infinitum - Demonstrated = Persuaded

Transcript

Stew Redwine (00:01):
Ad Infinitum is the only podcasts solely focused on audio ads. Procreated to make them, the latest thinking that informs them, how the space is evolving, and my favorite part, a round up of recent audio ads. Ad campaign analysis by yours truly, Stew Redwine, VP Creative at Oxford Road. And each episodes guest...
(00:20):
This episode's title is Demonstrated Equals Persuaded, inspired by one of my favorite lines from Aristotle's rhetoric, written 2300 years ago, a