Episode 34: Money is Sexy: The Pricing Conversation
02/21/25 • 52 min
This episode is all about money and pricing. Listen if you want to stretch your thinking!
Laura Payne-Stanley is a Success Management Consultant and a Coach. She works with private individuals as well as corporates and small businesses to enable them to create and live the life they want.
In this conversation, Kirsty and Laura delve into the intricacies of business success management, focusing on the importance of pricing strategies, the value of personal branding, and the inner work required for entrepreneurs to confidently present their worth. They discuss how to define success, the significance of naming a business, and the realities of financial management, emphasising that pricing should reflect the outcomes delivered rather than just time spent.
Laura shares insights on constructing a desired lifestyle through pricing and the necessity of believing in one's value to communicate it to clients effectively.
Kirsty's Key Takeaways
- Pricing is the difference between a successful business and a hobby.
- Construct your life parameters before setting prices.
- Understanding your value is crucial for pricing confidence.
- Raising rates is a choice that should be made with confidence.
- B2E is a new model that combines elements of B2B and B2C.
- Understanding client needs is crucial for effective pricing strategies.
I invite you to grab a cuppa, join me on the pink seat, and tune in your ears.
____
A Facilitator's Journey is the podcast that looks at how you run your business as a facilitator or trainer.
You started this work because you have a passion that you want to share with organisations. However, there is the small detail that you are now running a business and this requires a whole other set of skills and knowledge.
Join me, Kirsty Lewis, Founder of School of Facilitation, as I interview trainers and facilitators about how they manage their businesses. I will explore how people run their finances, price their work, scale up, scale down, decide to retire, market themselves, manage clients, and much much more.
Key Links:
Visit Laura's website HERE
Connect with Laura on Instagram HERE
Connect with Laura on Linkedin HERE
Visit the School of Facilitation website HERE
Connect with me on Instagram HERE
Connect with me on Linkedin HERE
Hosted on Acast. See acast.com/privacy for more information.
This episode is all about money and pricing. Listen if you want to stretch your thinking!
Laura Payne-Stanley is a Success Management Consultant and a Coach. She works with private individuals as well as corporates and small businesses to enable them to create and live the life they want.
In this conversation, Kirsty and Laura delve into the intricacies of business success management, focusing on the importance of pricing strategies, the value of personal branding, and the inner work required for entrepreneurs to confidently present their worth. They discuss how to define success, the significance of naming a business, and the realities of financial management, emphasising that pricing should reflect the outcomes delivered rather than just time spent.
Laura shares insights on constructing a desired lifestyle through pricing and the necessity of believing in one's value to communicate it to clients effectively.
Kirsty's Key Takeaways
- Pricing is the difference between a successful business and a hobby.
- Construct your life parameters before setting prices.
- Understanding your value is crucial for pricing confidence.
- Raising rates is a choice that should be made with confidence.
- B2E is a new model that combines elements of B2B and B2C.
- Understanding client needs is crucial for effective pricing strategies.
I invite you to grab a cuppa, join me on the pink seat, and tune in your ears.
____
A Facilitator's Journey is the podcast that looks at how you run your business as a facilitator or trainer.
You started this work because you have a passion that you want to share with organisations. However, there is the small detail that you are now running a business and this requires a whole other set of skills and knowledge.
Join me, Kirsty Lewis, Founder of School of Facilitation, as I interview trainers and facilitators about how they manage their businesses. I will explore how people run their finances, price their work, scale up, scale down, decide to retire, market themselves, manage clients, and much much more.
Key Links:
Visit Laura's website HERE
Connect with Laura on Instagram HERE
Connect with Laura on Linkedin HERE
Visit the School of Facilitation website HERE
Connect with me on Instagram HERE
Connect with me on Linkedin HERE
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Episode 33: Navigating the Business of Facilitation and Training
This episode is about the pro's and con's of being an associate/sub-contractor vs having your own clients, pricing, and the power of niching.
Murray Cowell is a man on a mission to support facilitators, trainers, and coaches in developing themselves and their businesses. He has years of real-life experience of running training and facilitation businesses, accidentally created an email marketing business that ran for 10 years and now hosts monthly free learning sessions, coaches and has a membership.
In this conversation, Kirsty and Murray explore the intricacies of running a business as a facilitator and trainer. They discuss the challenges of pricing, the dynamics between associate and direct client work, and the importance of demonstrating value in training programs. The conversation delves into personal experiences, insights on marketing, and strategies for enhancing learning outcomes through blended learning approaches. They discuss the concept of viewing training as an investment rather than a cost, and the significance of niching in the coaching and training industry. Murray shares practical advice for new facilitators, highlighting the importance of leveraging personal networks and building long-term connections.
Navigating the Business of Facilitation
The Associate vs. Direct Client Dilemma - it depends on what you want out of life!
Understanding Pricing Strategies
Demonstrating Value in Training Programs - talk investment vs price or cost
Aligning Training with Strategic Priorities - help clients connect the learning to the bigger organisational picture
The Importance of Niching - what is your unique value that you bring to clients?
Advice for New Facilitators
I invite you to grab a cuppa, join me on the pink seat, and tune in your ears.
____
A Facilitator's Journey is the podcast that looks at how you run your business as a facilitator or trainer.
You started this work because you have a passion that you want to share with organisations. However, there is the small detail that you are now running a business and this requires a whole other set of skills and knowledge.
Join me, Kirsty Lewis, Founder of School of Facilitation, as I interview trainers and facilitators about how they manage their businesses. I will explore how people run their finances, price their work, scale up, scale down, decide to retire, market themselves, manage clients, and much much more.
Key Links:
Visit the Accelerando website HERE
Connect with Murray on Linkedin HERE
Sign up for the FREE ClientFind membership HERE
Visit the School of Facilitation website HERE
Connect with me on Instagram HERE
Connect with me on Linkedin HERE
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Episode 35: Strategy, Facilitation & Finding Clients – A Real Talk with Faris Aranki
This episode is a live getting to know you session. Faris and I didn't meet until I hit record and this is very much a raw conversation as we talk about our businesses, the challenges of loneliness in facilitation, the impact of social media, and the importance of emotional intelligence in business.
Faris Aranki is a consultant, a facilitator, a strategist, an economist and the founder of Shiatego.
The conversation highlights the significance of building connections and the evolving nature of the facilitation and consulting industry. In this engaging conversation, Kirsty and Faris delve into the intricacies of managing finances, acquiring clients, and the importance of networking in business. They discuss the emotional challenges that come with financial management and the strategies for building a client base through consistent outreach. Faris shares his unique approach to networking, emphasising the significance of maintaining relationships and the three A's of selling: activate, advocate, and approachability.
- Introduction and Background
- The Journey of Entrepreneurship
- Navigating Loneliness in Facilitation
- The Impact of Social Media
- The Importance of Emotional Intelligence
- Strategic Insights from Consulting Experience
- Current Business Landscape and Adaptation
- The Future of Facilitation and Consulting
- Navigating Financial Challenges
- Client Acquisition Strategies
- The Power of Networking
- Scaling Up Your Business
- Defining Your Goals and Aspirations
I invite you to grab a cuppa, join me on the pink seat, and tune in your ears.
____
A Facilitator's Journey is the podcast that looks at how you run your business as a facilitator or trainer.
You started this work because you have a passion that you want to share with organisations. However, there is the small detail that you are now running a business and this requires a whole other set of skills and knowledge.
Join me, Kirsty Lewis, Founder of School of Facilitation, as I interview trainers and facilitators about how they manage their businesses. I will explore how people run their finances, price their work, scale up, scale down, decide to retire, market themselves, manage clients, and much much more.
Key Links:
Connect with Faris on Linkedin HERE
Connect on Medium HERE
Follow Faris on Instagram HERE
Visit the School of Facilitation website HERE
Connect with me on Instagram HERE
Connect with me on Linkedin HERE
Hosted on Acast. See acast.com/privacy for more information.
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