Episode 18: The power of niching and how to do it
05/17/24 • 44 min
To Niche or Not to Niche - That is the question!
Many are told early on in their foray into freelancing that niching is a good idea. whilst logical it can still leave us scratching our heads about how to start, where to start, how to do it and maybe even asking if it is worth it.
In this episode, Cat Hase and I talk about finding our niches and how to discover and refine your niche. We share the value of networking, seeking external validation, and conversing with others to gain clarity. Cat reminds us to stay open to opportunities outside of the niche and the importance of aligning the niche with personal values and interests.
Cat is a creativity coach and helps facilitators and trainers to bring more play into their workshops. Cat loves designing and creating activities. her favourite question is "Do you have any ideas for....."
In this episode we cover the following
- The Topic of Niching
- Knowing What You Want to Do
- Defining What You Enjoy and Don't Enjoy
- The Decision to Niche
- Finding Your Niche
- The Importance of Retreats and Conversations
- The Moment of Clarity
- The Value of Conversations in Refining Your Niche
- Advice for Finding Your Niche
- Noticing Signs That Your Niche Isn't Working
- Myth: Niching Means Saying No to Other Opportunities
- Showcasing Your Strengths Through Niching
- The Importance of Clear Communication and Marketing
- Building a Network of Niche Experts
- The Role of Timing in Niching and Offer Development
- Investing in Yourself and Your Business
My invitation to you is to grab a cuppa, join me on the pink seat and tune in your ears.
____
A Facilitator's Journey is the podcast that looks at how you run your businesses as a facilitator or trainer.
You started this work because you have a passion that you want to share with organisations. However, there is the small detail that you are now running a business and this requires a whole other set of skills and knowledge.
Join me, Kirsty Lewis, Founder of School of Facilitation, as I interview trainers and facilitators about how they manage their businesses. I will explore how people run their finances, price their work, scale up, scale down, decide to retire, market themselves, manage clients, and much much more.
Hosted on Acast. See acast.com/privacy for more information.
To Niche or Not to Niche - That is the question!
Many are told early on in their foray into freelancing that niching is a good idea. whilst logical it can still leave us scratching our heads about how to start, where to start, how to do it and maybe even asking if it is worth it.
In this episode, Cat Hase and I talk about finding our niches and how to discover and refine your niche. We share the value of networking, seeking external validation, and conversing with others to gain clarity. Cat reminds us to stay open to opportunities outside of the niche and the importance of aligning the niche with personal values and interests.
Cat is a creativity coach and helps facilitators and trainers to bring more play into their workshops. Cat loves designing and creating activities. her favourite question is "Do you have any ideas for....."
In this episode we cover the following
- The Topic of Niching
- Knowing What You Want to Do
- Defining What You Enjoy and Don't Enjoy
- The Decision to Niche
- Finding Your Niche
- The Importance of Retreats and Conversations
- The Moment of Clarity
- The Value of Conversations in Refining Your Niche
- Advice for Finding Your Niche
- Noticing Signs That Your Niche Isn't Working
- Myth: Niching Means Saying No to Other Opportunities
- Showcasing Your Strengths Through Niching
- The Importance of Clear Communication and Marketing
- Building a Network of Niche Experts
- The Role of Timing in Niching and Offer Development
- Investing in Yourself and Your Business
My invitation to you is to grab a cuppa, join me on the pink seat and tune in your ears.
____
A Facilitator's Journey is the podcast that looks at how you run your businesses as a facilitator or trainer.
You started this work because you have a passion that you want to share with organisations. However, there is the small detail that you are now running a business and this requires a whole other set of skills and knowledge.
Join me, Kirsty Lewis, Founder of School of Facilitation, as I interview trainers and facilitators about how they manage their businesses. I will explore how people run their finances, price their work, scale up, scale down, decide to retire, market themselves, manage clients, and much much more.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Episode 17: The evolving journey of a freelancer
In today's episode, Kirsty and Claire Vintiner discuss various aspects of freelancing, including valuing oneself and one's work, reframing budgets, setting boundaries, and having great client conversations.
Claire Vintiner is a coach, a facilitator, and someone who isn't afraid to bring leaders and organisations together to play a transformative role in addressing people, planetary and systems challenges. Claire has experienced being an associate as well as working with her own clients.
As the conversation unfolds, Kirsty and Claire emphasize the importance of evolving and continuously working on one's relationship with money. They also highlight the significance of trust, both in oneself and in the process, and the power of saying no when necessary. They discuss the process of client conversations and how to effectively engage with clients through open questions, deep listening, summaries, and probing questions to understand the clients' needs and objectives.
Here are some of this episodes themes
- How We Value Ourselves and Our Work
- Understanding the Worth of Your Work
- Building Comfort with the Reframing of Budgets
- Setting Boundaries and Saying Yes or No
- Having Great Client Conversations
- The Client Conversation Process
- Asking Questions
- Summarizing and Paraphrasing
- Probing on Answers
- Building Rapport and Small Talk
- Asking the Next Logical Step
- Budget Discussions
- Proposal vs Concept Note
- Winning Work on Quality
About the School of Facilitation Podcast, A Facilitator's Journey: Real Life Stories
A Facilitator's Journey is the podcast that looks at how you run your businesses as a facilitator or trainer.
You started this work because you have a passion that you want to share with organisations. However, there is the small detail that you are now running a business and this requires a whole other set of skills and knowledge.
Join me, Kirsty Lewis, Founder of School of Facilitation, as I interview trainers and facilitators about how they manage their businesses. I will explore how people run their finances, price their work, scale up, scale down, decide to retire, market themselves, manage clients, and much much more.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Episode 19: The Journey and Evolution of being an associate
This episode with Caroline Boyd is about being an Associate (Sub-contractor) in the training industry. The benefits, the challenges, the dynamics of the associate-training company relationship, the transition from corporate to freelance, and importantly the journey an associate goes through. The conversation is backed by Caroline's thesis she wrote for her Occupational Psychology Masters.
Caroline is a trainer/facilitator and works in the space of management and leadership. She is an associate and business owner (for now),
Themes that we cover:
- Being an associate provides a safe bridge into the freelance world
- The associate-client relationship requires trust, effective communication, and a clear understanding of expectations.
- Where and how associates find meaning and fulfilment in their work
- The complex relationship between the associate-training company-client
- The measure of success used by associates goes beyond money!
- The journey associates go through from yes, to no, to prioritising work that aligns with strengths and values
- How training companies can foster a positive working relationship with associates
- The importance of psychological meaning, awareness and safety when fostering and nurturing associate - training company relationships
- Consider whether finding your own clients is what you really want?
My invitation to you is to grab a cuppa, join me on the pink seat and tune in your ears.
____
A Facilitator's Journey is the podcast that looks at how you run your businesses as a facilitator or trainer.
You started this work because you have a passion that you want to share with organisations. However, there is the small detail that you are now running a business and this requires a whole other set of skills and knowledge.
Join me, Kirsty Lewis, Founder of School of Facilitation, as I interview trainers and facilitators about how they manage their businesses. I will explore how people run their finances, price their work, scale up, scale down, decide to retire, market themselves, manage clients, and much much more.t
Hosted on Acast. See acast.com/privacy for more information.
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