10 Actions To Go From 0 To 50 Thousand In Your Counseling Private Practice | Episode 23

08/22/20 • 18 min

A Counselors Journey To Private Practice

Welcome to A Counselors Journey To Private Practice. I'm your host, Juan.
In this episode, we cover Actions To Take To Go From 0 To 50 Thousand In Your Counseling Private Practice. Here are the key takeaways:

Referral partners. Build relationships that support your counseling in private practice. If you work with kids, then your referring partner is probably a pediatrician.
Focus on 1 to 3 social media platforms. At the beginning of building your private practice, take time to narrow your efforts versus spreading yourself thin in every social media platform.
Pick one nitch that gives you space to expand on it. This way you are the to-go-to person for the areas of focus. As an example, select to be the person to go to for relationship counseling. Additional services you can provide can include marriage preparation, dating support, and so forth. Overall, the services are under the umbrella of the nitch.
Consistency. Your practice will more than likely not be successful overnight. Small business has a large margin of failure. This is why it's important to be consistent. TO stick to a schedule that holds you accountable and aims to produce results.
Return on Investment. Each month take time to evaluate what you are doing in your practice to ensure that the actions connect to a strong return. If you are spending time writing blogs, are the blogs producing a return? If not, time to make a change.
Create systems. A business that is successful should be easy to replicate. Consider the franchise McDonalds. It's built on a system that gives new owners the opportunities to set up shop and reach success in little to no time. This is due to the systems that are in play. In your private practice, take time to have a structured system for areas that include but not limited to intake calls, scheduling, and more.
Show up. Consider where your ideal client spends time. If you are a counselor that helps struggling parents, you may find yourself spending time on a Facebook group that is for parents. Show up in the group, be supportive, listen, and build relationships.
Seek consultation. Thousands of professionals have taken a very similar journey to the one that you are in. Yours may have its creative edges. Yet, asking for help can provide amazing results. I've found myself countless times working with consultants or taking courses that sharpen my skills. I encourage you to do the same.

Are you interested in receiving help with your counseling business?
CLICK HERE

Thank you for listening.
Please leave an awesome review and subscribe to the podcast so that you never miss an episode in your journey of private practice.
I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.
Visit http://acounselorsjourney.com/be-a-guest/
Watch the episode on the YouTube Channel: https://youtu.be/M2d0z5ziQaw
Visit the website: http://acounselorsjourney.com/

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Referral partners. Build relationships that support your counseling in private practice. If you work with kids, then your referring partner is probably a pediatrician.
Focus on 1 to 3 social media platforms. At the beginning of building your private practice, take time to narrow your efforts versus spreading yourself thin in every social media platform.
Pick one nitch that gives you space to expand on it. This way you are the to-go-to person for the areas of focus. As an example, select to be the person to go to for relationship counseling. Additional services you can provide can include marriage preparation, dating support, and so forth. Overall, the services are under the umbrella of the nitch.
Consistency. Your practice will more than likely not be successful overnight. Small business has a large margin of failure. This is why it's important to be consistent. TO stick to a schedule that holds you accountable and aims to produce results.
Return on Investment. Each month take time to evaluate what you are doing in your practice to ensure that the actions connect to a strong return. If you are spending time writing blogs, are the blogs producing a return? If not, time to make a change.
Create systems. A business that is successful should be easy to replicate. Consider the franchise McDonalds. It's built on a system that gives new owners the opportunities to set up shop and reach success in little to no time. This is due to the systems that are in play. In your private practice, take time to have a structured system for areas that include but not limited to intake calls, scheduling, and more.
Show up. Consider where your ideal client spends time. If you are a counselor that helps struggling parents, you may find yourself spending time on a Facebook group that is for parents. Show up in the group, be supportive, listen, and build relationships.
Seek consultation. Thousands of professionals have taken a very similar journey to the one that you are in. Yours may have its creative edges. Yet, asking for help can provide amazing results. I've found myself countless times working with consultants or taking courses that sharpen my skills. I encourage you to do the same.

Are you interested in receiving help with your counseling business?
CLICK HERE

Support the show

Previous Episode

How To Market A Counseling Private Practice With Curiosity | Episode 22

Welcome to A Counselors Journey To Private Practice. I'm your host, Juan.
In this episode, we cover Ways To Market Your Counseling Private Practice. Here are the key takeaways:

Consistency and repurposing. Always think ahead. If you do a video, take the content and create an infographic. If you have a Facebook business page, be consistent when you are marketing. Stick to a schedule.
Use average Joe Terms. Focus your marketing on using average joe terms. Instead of “I utilize CBT to address cognitive distortions” transition to “I help people that want to have healthier thoughts”.
Be a guest on other people’s platforms. This includes but not limited to blogs, podcasts, social media,...
Start a podcast focused on your private practice. Each week share tips and tricks focused on what takes place in your counseling office. This gives the world a taste of who you are.
Stay True To Yourself. Market-based on who you are at your core. If you feel comfortable doing YouTube then go for it. If that's not your style don't do it.
Marketing has a lot to do with what works versus what doesn’t. What works in my private practice or city that I’m located in may not work for you.
Business Cards. Having a clean and usable business card is effective in promoting your brand and marketing your practice. When it comes to the style of a business card my recommendation is to include the following: (a) a professional picture of yourself (b) location, phone number, and email of the practice (c) name of the practice (d) logo and (e) something that the person can use. For example, you can have a discount for the first session, or a punch card that gives a 50% off the session at the 10th session, or a short positive affirmation.
HARO. Help A Reporter Out. Write for a reporter and see if you can get listed on a publication or major magazine. This is a great way to get your name out there. Click Here to read all about HARO.
Focus on language.
o If you are marketing a solo practice focus on “I”.
o If you are marketing a group practice focus on “WE”.

Are you interested in receiving help with your counseling business?
CLICK HERE

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Next Episode

Gordon Brewer Shares Inside Secrets To Having A Successful Counseling Practice | Episode 24

Welcome to A Counselors Journey To Private Practice. I'm your host, Juan.
This episode is all about going From $0 to $50,000 in private practice. Here are some tips that will get you there smoothly:
Call People - reach out to your community. Call all counselor's in your area and let them know that you're starting a private practice. Break bread and get coffee with those counselors. That way, you can have some referrals moving forward.
Get Business Cards - Make sure you put a picture of yourself on the business card. That way, your client will know what you look like, and it can build an emotional connection.
Work With An Accountant - Get a separate bank account. Your business finances should not be mixed in with your personal finances. It may be beneficial to work with an accountant right away. That way, you do not miss essential deadlines like tax season!
Sublease An Office - Rent a space for $20 an hour instead of forking over thousands of dollars each month on office space. Subleasing is a significant way to cut overhead costs and keep your expenses low when you're just starting out in private practice.
Start Part-Time - Instead of diving into private practice, start part-time so you still have your full-time income to rely on. Once you get enough clients under your belt, it will be easier to leave your full-time gig behind.
Build A Website - Your website is your brand; make sure it is consistent. Sometimes, you need to spend money to earn money, so it may be more efficient to pay upfront rather than learn all the tech skills.
SEO - This is how your clients will find you. If you have keywords around your services, clients will be able to find you easier. One way you can do this is by writing blog posts.
Plus, Gordon gives tips on marketing your private practice:
ROI is much more important than figuring out a percentage. If you're going to spend $1,000 on advertising, you want to know that you're making a profit on that. If you spend $1,000 and it brings you twenty more clients, that will definitely be a good return on investment because you'll make money in the long-run. Think about what you spend on marketing and how you're making money in return.
Are you interested in receiving help with your counseling business?
CLICK HERE

Thank you for listening.
Please leave an awesome review and subscribe to the podcast so that you never miss an episode in your journey of private practice.
I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.
Visit http://acounselorsjourney.com/be-a-guest/
Watch the episode on the YouTube Channel: https://youtu.be/SsLKAam43U8
Visit the website: http://acounselorsjourney.com/

Support the show