Where Are They Now: Timothy Armoo On Scaling & Selling Fanbytes To A Global Media Agency

07/06/22 • 22 min

“The moment you start seeing yourself as a black Founder, you end up almost acting with all the facts that impact black Founders. So, you end up going into conversations with investors expecting not to raise money, or you don’t even approach VCs because you think they won’t give you money, etc.”

In this final episode of our 40 Minute Mentor ‘Where Are They Now’ feature series, we’re joined by the brilliant Timothy Armoo, Forbes 30 Under 30, Co-Founder and exited CEO of the recently acquired influencer marketing agency, Fanbytes.

Fanbytes have been on an incredible journey, going from strength to strength over the years, working with leading global brands, including Nike, Samsung, Deliveroo and even the UK Government.

The pinnacle of their incredible journey, however, was reached earlier in 2022, when they were acquired by global digital media agency, Brainlabs.

That’s why we thought a catch up with Timothy was well overdue. He shared endless insights and candid mentorship with us in today’s episode, including:

The story behind Fanbytes and how it came to exist [02:04]
How they landed such big name clients, even in the early days of Fanbytes [03:19]
The behind the scenes of their deal with Brainlabs and what this means for Fanbytes and Timothy personally [05:54]
How influencer marketing has changed and the opportunities for brands today [10:26]
Why Timothy sees himself as a Founder first and as a black Founder second [14:04]
Plus, he shares some of his upcoming plans and what he’s looking forward to the most following his exit [18:12]

⛳️ Helpful links:

➡️ The full 40 Minute Mentor episode with Timothy Armoo: https://jbmc.co.uk/insights/40-minute-mentor/building-a-multi-million-pound-agency-for-gen-z-with-timothy-armoo/

➡️ More about Timothy: https://www.linkedin.com/in/timothyarmoo/

➡️ More about Fanbytes: https://fanbytes.co.uk/

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Fanbytes have been on an incredible journey, going from strength to strength over the years, working with leading global brands, including Nike, Samsung, Deliveroo and even the UK Government.

The pinnacle of their incredible journey, however, was reached earlier in 2022, when they were acquired by global digital media agency, Brainlabs.

That’s why we thought a catch up with Timothy was well overdue. He shared endless insights and candid mentorship with us in today’s episode, including:

The story behind Fanbytes and how it came to exist [02:04]
How they landed such big name clients, even in the early days of Fanbytes [03:19]
The behind the scenes of their deal with Brainlabs and what this means for Fanbytes and Timothy personally [05:54]
How influencer marketing has changed and the opportunities for brands today [10:26]
Why Timothy sees himself as a Founder first and as a black Founder second [14:04]
Plus, he shares some of his upcoming plans and what he’s looking forward to the most following his exit [18:12]

⛳️ Helpful links:

➡️ The full 40 Minute Mentor episode with Timothy Armoo: https://jbmc.co.uk/insights/40-minute-mentor/building-a-multi-million-pound-agency-for-gen-z-with-timothy-armoo/

➡️ More about Timothy: https://www.linkedin.com/in/timothyarmoo/

➡️ More about Fanbytes: https://fanbytes.co.uk/

⭐Enjoyed this episode?⭐️

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

Where Are They Now: Tessa Clarke On Scaling OLIO & Investing In Diverse Founders

“If we were to see truly representative investment committees and truly diverse representation amongst the gatekeepers of power and capital, then we would solve this problem pretty much overnight.”

In today’s 40 Minute Mentor instalment of our ‘Where Are They Now’ feature series, we’re joined by Tessa Clarke, Co-Founder and CEO of OLIO.

OLIO is the number one sharing app, connecting neighbours with each other and local businesses, so surplus food can be shared, not thrown away.

Over 6 million people have joined OLIO so far and they’re on an incredible mission to help create a world in which nothing of value goes to waste, and every single person has enough to eat - all without destroying our planet in the process.

In today’s episode, Tessa shares some behind the scenes insights into OLIO’s scaling journey and some brilliant mentorship for any fellow Founders, including:

Why OLIO exists [01:51]
Tessa’s biggest learnings from scaling the business [03:54]
What makes OLIO’s culture so special and what Tessa looks for when hiring [06:19]
Why it’s so important to take a step back from the day to day as a Founder [10:43]
Tessa’s advice for any diverse Founders looking for investment [12:54]
What she looks for when assessing businesses and their Founders [17:41]
And what the rest of 2022 holds for her and the OLIO team [19:43]

⛳️ Helpful links:

➡️ The full 40 Minute Mentor episode with Tessa Clarke: https://jbmc.co.uk/insights/40-minute-mentor/tackling-the-food-waste-crisis-with-tessa-clarke/

➡️ More about Tessa: https://www.linkedin.com/in/tecook/

➡️ More about Olio: https://olioex.com/

⭐Enjoyed this episode?⭐️

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

undefined - VC Feature: “Founders in Europe were so underserved relative to what I experienced raising money in Silicon Valley”, with Kindred Capital’s Leila Zegna

VC Feature: “Founders in Europe were so underserved relative to what I experienced raising money in Silicon Valley”, with Kindred Capital’s Leila Zegna

“Create an anxiety balance sheet with the things you have control over and the things you don’t have control over. Put the things that give you anxiety into these credits and debits and you’ll realise that actually there’s a lot more that’s in your control than you think.”

Kicking off our VC feature series, we’re joined by Leila Zegna, the Founding General Partner of Kindred Capital.

Kindred are building a new model for Venture Capital where every Founder they back becomes a co-owner of the fund. Launched in 2015, Leila and her Co-Founders are on a mission to create the venture firm they would have wanted to work with when they were running Startups themselves.

Leila tells us more about their Equitable Venture model in today’s episode, along with some candid mentorship, including:

How she made the transition from Operator to VC [10:55]
Why more Operators should work in VC [19:18]
What European VCs can learn from their US counterparts [22:22]
How Kindred’s Equitable Venture model works [25:27]
What advice Founders should keep in mind as they face the economic downturn [29:00]
What Leila and the Kindred team are looking for when assessing businesses and their Founders [32:25]
How Leila does everything she does all while having three kids under the age of 6 [37:21]
And why she wants Kindred to be the best of its kind and not the biggest [41:36]