S1:E7 - 3-2-1 PROFITS - Franchising and the Chaos Wrangler

08/19/21 • 62 min

Season 1, Episode 7: Franchising and The Chaos Wrangler

For some, the move to entrepreneurship begins with a single question: What kind of business do I want to be in? It can take some time and careful consideration to determine how your education and experience line up with a potential business option. But what if you could buy into an existing, successful business, complete with defined products and services and an established marketing platform? You can. It's called a franchise.

In this episode of 3-2-1 PROFIT$ - THE PODCAST, your host Gery Deer talks with Justin and Crystal Lavadour, owners of the Middletown, Ohio, franchise of Caring Transitions.

Caring Transitions is a national franchise of professionals who help wrangle the chaos of downsizing and moving. They specialize in decluttering, organizing, packing, moving, resettling, in-home estate sales and online auctions, estate clearing and preparing homes for market.

Justin is a retired Lieutenant Colonel with more than 20 years of service in the United States Air Force. During his time with the military, he provided relocation services for United States and Allied military forces around the world. His specialty was organizing stressful and chaotic environments and finding solutions to complex challenges.

Besides managing the movements of equipment and people throughout the world, Justin’s background is further suited to his business choice. “I’ve also moved 35 times in my life, which is a lot, even for someone in the military,” he states on their website. “When I started thinking about what I wanted to do next, I realized that Caring Transitions would be a great way to use my experience to serve something bigger than myself and make a difference.”

Being successful means that you need to have a good grasp on the needs of your customers. Crystal and Justin understand the impact relocations and estate clearings can have on families. It can be traumatic, particularly when the care of an elderly family member is involved, whether you’re right-sizing, moving into assisted living or clearing out a loved one’s home. It’s hard and it’s emotional, even when you have a plan in place. But these two are perfectly suited to the task.
This episode of 3-2-1 PROFIT$ - THE PODCAST was recorded to audio and video at the studios of DATV in Dayton, Ohio.

3-2-1 PROFIT$-THE PODCAST is a Media Production of and trademarked by GLD Enterprises Communications, Ltd. Copyright 2021, GLD Enterprises Communications, Ltd., All Rights Reserved. Produced and Engineered by Julie Barth. Executive Producer and Host Gery Deer.

321 PROFITS - THE PODCAST is a production of GLD Enterprises Communications.
©2023 All rights reserved.
Produced and Engineered by Julie Barth.
Directed and Hosted by Gery Deer
Production Graphic Design by Taylor Huggins Media.

Promotional considerations are provided by GLD Enterprises Communications, Ltd., our advertisers, and guests of the program.

Season 1, Episode 7: Franchising and The Chaos Wrangler

In this episode of 3-2-1 PROFIT$ - THE PODCAST, your host Gery Deer talks with Justin and Crystal Lavadour, owners of the Middletown, Ohio, franchise of Caring Transitions.

Promotional considerations are provided by GLD Enterprises Communications, Ltd., our advertisers, and guests of the program.

Previous Episode

S1:E6 - 3-2-1 PROFITS - The Well Fed Writer

Peter Bowerman is a Senior Marketing Copywriter, Business Coach, and Author of, The Well-Fed Writer how-to book series. He helps companies large and small, put their best (marketing) foot forward in their written materials of all stripes, and help others follow in my footsteps.

In this episode of 3-2-1 PROFIT$ - THE PODCAST, your host, Gery Deer, talks with Peter about the pitfalls and promise of being a professional, freelance commercial writer. They’ll discuss how Peter got started, how other marketing copywriters have influenced his work, and some of the challenges faced by anyone working independently, regardless of the industry. (LISTEN HERE www.321profitspodcast.com)

In his discussion with Gery, Peter explained that his writing business took off because of his experience as a door-to-door salesman. “When I launched my commercial-freelancing practice in 1994, I had no paid professional writing experience, no writing training, and no contacts,” Peter explained. “Yet, I focused on what I DID know – how to pick up the phone and make cold calls. 1000+ calls and about 4 months later, I had more work than I could handle.”

As a highly-successful self-published author, Peter shares his experience, much of which was based in determination and learning the publishing business. “I had never written a book, nor had any idea how to get it published,” he said. “But over several years, I finished the book, and then, after doing a lot of research, realized that going the traditional publishing route (i.e., where you’d give up creative control, control of the timetable, the rights, and most of the profits) wasn’t for me. I decided instead to self-publish, and I’ve done FAR better than I could ever have done with a publisher.”

Peter just released a new edition of The Well-Fed Writer and “companion” ebooks ...

All bundles are showcased here: https://wellfedwriter.com/the-well-fed-writer-updated-edition/

Well-Fed Craft, Peter’s popular self-paced course on how to actually write the most

commonly encountered commercial-writing projects: www.wellfedcraft.com.

His one-on-one coaching/mentoring services for both commercial writers and self-

publishers: https://wellfedwriter.com/commercial-writing-mentoring/

3-2-1 PROFIT$-THE PODCAST is a Media Production of and trademarked by GLD Enterprises Communications, Ltd.
Produced and Engineered by Julie Barth.
Executive Produced and Hosted by Gery Deer.
Graphics by Taylor Huggins
Copyright 2021, GLD Enterprises Communications, Ltd., All Rights Reserved.

Promotional considerations are provided by GLD Enterprises Communications, Ltd., our advertisers, and guests of the program.

Next Episode

S1:E8 - 3-2-1 PROFITS - Sales! Are you listening?

In this episode of 3-2-1 PROFIT$ – THE PODCAST, your host Gery Deer talks with lifelong sales professional Matt Borgert.

Matt Borgert is a consummate sales professional, with a skill set that starts with great listening and genuine care and understanding for those he’s working with. He was born and raised in Dayton, Ohio, one of six kids and youngest of 3 boys, and so competitive by nature. His father was self-employed in the insurance business (sales skills being somewhat second nature in that regard) and he graduated with a BA in Business Management with Marketing Minor from Eastern Michigan University.

By the age of 30, Matt was working in the hotel/resort and convention hospitality industry where he’d been put in charge of sales and marketing operations for a $44-million hotel company in Cleveland. Clearly, he had the sales chops for it. Over his 10 years in that role, the company was able to increase revenues to $55 million while reducing annual sales and marketing expenses from $5 million to $2.8 million.

In 2000, the hotel company was sold, and Matt returned to Dayton, partly due to the change in the business and to help care for aging parents. Since then, he’s been involved in a variety of sales and marketing work from franchise recruitment to the legal field. He took the time to come by our studio and share his experience, insights, and advice about the past, present, and future of sales - a skill that, the more it changes, the more it stays the same.

This episode of 3-2-1 PROFIT$ – THE PODCAST was recorded to audio and video at the GLD Enterprises Communications, Ltd. studio in Greene County, Ohio.

Are you interested in starting a podcast for yourself or your business? Call us for a free consultation and let us help you get on the air!

Promotional considerations are provided by GLD Enterprises Communications, Ltd., our advertisers, and guests of the program.

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