3-2-1 PROFITS - THE PODCAST

Peter Bowerman is a Senior Marketing Copywriter, Business Coach, and Author of, The Well-Fed Writer how-to book series. He helps companies large and small, put their best (marketing) foot forward in their written materials of all stripes, and help others follow in my footsteps.

In this episode of 3-2-1 PROFIT$ - THE PODCAST, your host, Gery Deer, talks with Peter about the pitfalls and promise of being a professional, freelance commercial writer. They’ll discuss how Peter got started, how other marketing copywriters have influenced his work, and some of the challenges faced by anyone working independently, regardless of the industry. (LISTEN HERE www.321profitspodcast.com)

In his discussion with Gery, Peter explained that his writing business took off because of his experience as a door-to-door salesman. “When I launched my commercial-freelancing practice in 1994, I had no paid professional writing experience, no writing training, and no contacts,” Peter explained. “Yet, I focused on what I DID know – how to pick up the phone and make cold calls. 1000+ calls and about 4 months later, I had more work than I could handle.”

As a highly-successful self-published author, Peter shares his experience, much of which was based in determination and learning the publishing business. “I had never written a book, nor had any idea how to get it published,” he said. “But over several years, I finished the book, and then, after doing a lot of research, realized that going the traditional publishing route (i.e., where you’d give up creative control, control of the timetable, the rights, and most of the profits) wasn’t for me. I decided instead to self-publish, and I’ve done FAR better than I could ever have done with a publisher.”

Peter just released a new edition of The Well-Fed Writer and “companion” ebooks ...

All bundles are showcased here: https://wellfedwriter.com/the-well-fed-writer-updated-edition/

Well-Fed Craft, Peter’s popular self-paced course on how to actually write the most

commonly encountered commercial-writing projects: www.wellfedcraft.com.

His one-on-one coaching/mentoring services for both commercial writers and self-

publishers: https://wellfedwriter.com/commercial-writing-mentoring/

3-2-1 PROFIT$-THE PODCAST is a Media Production of and trademarked by GLD Enterprises Communications, Ltd.
Produced and Engineered by Julie Barth.
Executive Produced and Hosted by Gery Deer.
Graphics by Taylor Huggins
Copyright 2021, GLD Enterprises Communications, Ltd., All Rights Reserved.

321 PROFITS - THE PODCAST is a production of GLD Enterprises Communications.
©2023 All rights reserved.
Produced and Engineered by Julie Barth.
Directed and Hosted by Gery Deer
Production Graphic Design by Taylor Huggins Media.

Promotional considerations are provided by GLD Enterprises Communications, Ltd., our advertisers, and guests of the program.

3-2-1 THE SAWDUST FAMILY - PART 1

Many people in the United States underestimate the value and significance of the family business. According to the Family Owned Business Institute at Grand Valley State University in Grand Rapids, Michigan, “There are 5.5 million family businesses in the United States. Family-owned businesses contribute 57% of the GDP and employ 63% of the workforce (Family Enterprise USA, 2011). That means family-owned businesses employ over 98 million people! In addition, family businesses are responsible for 78% of all new job creation (Astrachan and Schanker, (2003) Family Business Review 16(3) 211-219).”

For the 2-part season 1 finale and season 2 premiere episodes (January 2022) of 3-2-1 PROFITS - THE PODCAST, we will hear from two very different family business owners. First, a small livestock bedding company and then one of the company’s long-time customers. Both are family businesses that started out very differently from each other and have very different legacies. We’ll hear from each other about what it means to be part of a business that is more than the products and services being offered but was actually built on opportunities and challenges.

Our story begins with the family of your host, Gery Deer.

In 1952, Gary Deer, Sr., and his wife Lois had settled into city life in Dayton after leaving the foothills of the Appalachians in southern Ohio just a year before. In August of that year, their son was born, Gary, Jr., and Sr. had a good job with the telephone company. But, not long after, a labor strike with no pay taught him how insecure any employment could be. He soon went to work at National Cash Register (NCR), one of the largest companies in Ohio, but he was determined never to be without a job again, regardless of what happened with his employer. So, along with his work on the factory floor, he worked a number of what we would now call, “side hustles.”

What began as a part-time job helping his landlord pour and finish concrete sidewalks, driveways, and garage floors, transformed into a business that would change the lives of the entire Deer family. Gary Deer, Sr., passed away on July 1, 2020, after a long fight with Parkinson’s disease. But the unusual business he built left a legacy that still benefits his family. Click here to read more about the life of Gary Deer Sr.

Telling the Deer family story is our guest, Gary Deer, Jr., current owner-operator of Gary Deer & Sons in Jamestown, Ohio, and the older brother of our host, Gery Deer. In Part 1 of our two-part episode, “3-2-1 THE SAWDUST FAMILY,” Gary Jr., explains how his dad started out, some of the motivators behind the business, and how he got involved as a young boy.

Don’t miss Part 2 as we hear where the business has gone, how Gery is involved, and what lies ahead for Gary Deer & Sons and the Deer family legacy. Look for it on December 28th.

3-2-1 PROFIT$-THE PODCAST is a Media Production of and trademarked by GLD Enterprises Communications, Ltd.
Copyright 2021, GLD Enterprises Communications, Ltd

321 PROFITS - THE PODCAST is a production of GLD Enterprises Communications.
©2023 All rights reserved.
Produced and Engineered by Julie Barth.
Directed and Hosted by Gery Deer
Production Graphic Design by Taylor Huggins Media.

Promotional considerations are provided by GLD Enterprises Communications, Ltd., our advertisers, and guests of the program.

3-2-1 STAFFING!

Staffing today is challenging, especially in the manufacturing and industrial arenas. Knowing how to recruit the right people is paramount to successful onboarding and retention. On this episode of 3-2-1 PROFITS - THE PODCAST, your host Gery Deer is joined by Rachel Bane, Business Development Manager at Bane Staffing in Dayton, Ohio.

Bane is a woman-owned, family business founded in 1997 and dedicated to our community and focused on moving people forward . Rachel works alongside her sister, Sarah Bane-Martinez, President and Owner of the firm. Along with their expert team, working from two locations in Dayton, their goal is to bridge the gap between employer and employee to help good people find great jobs.

Rachel talks with Gery about the challenges now facing employers to find qualified and dedicated workers, as well as those encountered by job seekers. So much has changed over the last couple of years for employers, HR departments, and workers, it’s much more time-consuming and costly now to fill open positions - that’s where companies like Bane come in - but all are not created equal. “What sets us apart from others in the industry is that we truly want to help people,” Rachel said.

If you are looking for a new career, click here: https://banestaffing.com/

Employers, check out this page for information on how Bane can help you complete your employee roster with the right candidates! Click Here: https://banestaffing.com/employers/

Learn more about Bane Staffing and see the videos created for them by GLD Communications.

3-2-1 PROFIT$-THE PODCAST is a Media Production of and trademarked by GLD Enterprises Communications, Ltd. Copyright 2022, GLD Enterprises Communications, Ltd., All Rights Reserved. Produced and Engineered by Julie Barth. Executive Producer and Host Gery Deer.

Are you interested in starting a podcast for yourself or your business? Call us for a free consultation and let us help you get on the air!

321 PROFITS - THE PODCAST is a production of GLD Enterprises Communications.
©2023 All rights reserved.
Produced and Engineered by Julie Barth.
Directed and Hosted by Gery Deer
Production Graphic Design by Taylor Huggins Media.

Promotional considerations are provided by GLD Enterprises Communications, Ltd., our advertisers, and guests of the program.

Milking It with Young's Jersey Dairy - Part 2
Young's Jersey Dairy is celebrating its 153rd birthday, and two representatives of the 4-generation family business have joined us for the premiere episode of our second season of 3-2-1 PROFITS - THE PODCAST!

John Young and his father, Dan, sat down with your host, Gery Deer, in the company's brand new dairy store, three miles north of the village of Yellow Springs, Ohio, on U.S. 68.

In this two-part series, Dan and John talk with Gery about how the family grew the business from a small farm to what can only be called a regional destination where families have been coming for generations.

History of Young's Dairy

(From the company's website)

"Young’s history began in 1869 when relatives of the Young Family built the red barn. Hap Young bought the 60-acre farm and house shortly after the end of World War II. For the next 10 years, Hap and his three sons, Carl, Bob, and Bill, farmed the 60 acres, plus up to 500 additional rented acres. They grew grain, raised hogs, and milked cows.

In 1958, the Young Family decided to try to sell their Jersey milk directly to the public. The first salesroom was a modest operation. A 10’ by 10’ room was added to the end of the milk room. The equipment was also modest – some glass jugs, a refrigerator, a cash drawer, and the honor system. The customer would drive up, open the refrigerator, get his gallon of milk, leave an empty jug and the money, and drive away."

Eventually, the first dairy store was built to sell milk and their famous ice cream. This fall, the family opened a massive dairy store and their plans don't stop there! Listen as Dan and John tell this history from their own family memories and experience.

They give you a look at how the multi-generation management of the business works together, how they come up with new ideas and their ideas of success. In addition, you'll learn how such a company stays relevant and profitable - focusing on keeping everyone successful from the ice cream scooper and barn cleaner to their vendors and community partners.

3-2-1 PROFIT$-THE PODCAST is a Media Production of and trademarked by GLD Enterprises Communications, Ltd.
Copyright 2021, GLD Enterprises Communications, Ltd., All Rights Reserved.
Produced and Engineered by Julie Barth
Executive Producer and Host Gery Deer
Graphics by Taylor Huggins
Are you interested in starting a podcast for yourself or your business? Call us for a free consultation and let us help you get on the air!

321 PROFITS - THE PODCAST is a production of GLD Enterprises Communications.
©2023 All rights reserved.
Produced and Engineered by Julie Barth.
Directed and Hosted by Gery Deer
Production Graphic Design by Taylor Huggins Media.

Promotional considerations are provided by GLD Enterprises Communications, Ltd., our advertisers, and guests of the program.

If you own a business anywhere in the U.S., you’ve probably either joined or been approached to join the local chamber of commerce. Chamber membership can provide a great resource to any size or type of business - if the organization is well managed.

What is a “chamber of commerce?” A chamber of commerce is a not-for-profit, regional organization of business owners, entrepreneurs, and private citizens who come together in an effort to promote the interests of their local business community. Chambers are typically run by a paid staff, led by the CEO or Executive Director with input from a board of directors.

Chambers of commerce leverage their group resources to help member businesses of any size obtain affordable healthcare, discounts on member products and services, and save money on promotions and marketing. That said, every chamber is different and the overall personality, value, and effectiveness of each membership depends largely on three things: 1) the size of the region being served, 2) the size of the organization and 3) the leadership of the chamber.

In this episode of 3-2-1 PROFITS - THE PODCAST, host Gery Deer has a conversation with Wendy Rodgers, President and CEO of the Beavercreek Chamber of Commerce in Greene County, Ohio. Gery talks to Wendy about her experience as the newly-minted head of her chamber and how the members have responded to the work she and Operations Manager, Chris McClure, have done to add value and grow relationships within the membership.

But that’s not all! This episode of 3-2-1 PROFITS - THE PODCAST was recorded in front of a live audience of chamber member professionals and local business owners! During the episode you’ll hear our audience’s responses to the conversation and a few of them have some questions for our guest as well!

More About our Guest

Before being hired to this position, Wendy Rodgers served three years on the chamber board of directors where she held positions as 2020 Board Chair and 2021 Vice Chair. Wendy has been a licensed realtor since 2018 and is currently with Irongate Realtors in Beavercreek. Prior to that she spent almost 20 years as a certified paralegal.

Wendy’s drive for community service certainly does not end at the chamber’s office door, however. In addition to her duties there, she is also president of the Beavercreek Kiwanis Club, served on the Beavercreek Zoning and Appeals Board and is involved in many other community outreach and volunteer programs.

3-2-1 PROFIT$-THE PODCAST is a Media Production of and trademarked by GLD Enterprises Communications, Ltd. Copyright 2021, GLD Enterprises Communications, Ltd., All Rights Reserved. Produced and Engineered by Julie Barth. Executive Producer and Host Gery Deer.

Are you interested in starting a podcast for yourself or your business? Call us for a free consultation and let us help you get on the air!

321 PROFITS - THE PODCAST is a production of GLD Enterprises Communications.
©2023 All rights reserved.
Produced and Engineered by Julie Barth.
Directed and Hosted by Gery Deer
Production Graphic Design by Taylor Huggins Media.

Promotional considerations are provided by GLD Enterprises Communications, Ltd., our advertisers, and guests of the program.