2Bobs - with David C. Baker and Blair Enns
David C. Baker and Blair Enns
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Top 10 2Bobs - with David C. Baker and Blair Enns Episodes
Best episodes ranked by Goodpods Users most listened
Selling to Different Buyer Types
2Bobs - with David C. Baker and Blair Enns
04/13/22 • 40 min
Blair details each buyer type (Convenience, Relationship, Price, Value, and Poker Player), and demonstrates how your proposal should do the negotiating work for you regardless of which type of buyer you’re selling to. Read the show notes and transcript at http://2bobs.com/podcast/selling-to-different-buyer-types
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Reverse Trojan Horse Syndrome
2Bobs - with David C. Baker and Blair Enns
03/01/23 • 31 min
Blair is confused by David’s mixed metaphors about creative agencies being able to sell strategy services up front, instead of entering through the implementation door with new clients and then trying to demonstrate how much more your firm can provide.
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Six Hidden Benefits of Client Concentration
2Bobs - with David C. Baker and Blair Enns
02/16/22 • 34 min
Every firm will face the possibility of a client concentration challenge, and every client should probably say “yes” to that opportunity in spite of the warnings going off in their heads.
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The Power of Process
2Bobs - with David C. Baker and Blair Enns
03/30/22 • 32 min
Blair discusses what they mean by having a process, how to develop it, what to avoid, and how your process at its highest level can be turned into valuable IP. Get the episode notes and transcript at http://2bobs.com/podcast/the-power-of-process
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Prostitutes and Scope Creep
2Bobs - with David C. Baker and Blair Enns
09/28/22 • 30 min
David thinks creative firms can learn something from sex workers about how to run their business.
Read the transcript and episode notes at http://2bobs.com/podcast/prostitutes-and-scope-creep
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The Marketing Procurement Problem
2Bobs - with David C. Baker and Blair Enns
10/26/22 • 32 min
Blair talks about his new podcast with Leah Power, 20% - The Marketing Procurement Podcast, in which they are speaking with marketing, procurement, and agency professionals about how to "procure" creativity without killing it.
Read the episode notes and transcript at http://2bobs.com/podcast/the-marketing-procurement-problem
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Languishing
2Bobs - with David C. Baker and Blair Enns
01/19/22 • 29 min
The most-read New York Times story of 2021 was about the dominant emotion many of us felt. Blair and David just hit record for this episode, without any plan for this conversation about the pandemic and how they feel about the new year.
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Everything Can Change in One Conversation
2Bobs - with David C. Baker and Blair Enns
02/02/22 • 37 min
Blair identifies six variables that can change the trajectory of the sale conversation with your prospective client.
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Secrets Behind the Killer Proposal
2Bobs - with David C. Baker and Blair Enns
03/02/22 • 32 min
WARNING: If you only listen to only one episode of 2Bobs it should NOT be this one. In this send up of the ridiculous things people put in their proposals David and Blair give exactly the WRONG advice, hoping you get the joke.
1 Listener
How and When to Talk About Your Firm
2Bobs - with David C. Baker and Blair Enns
07/15/20 • 26 min
Blair wonders if he's made an error in his efforts to prevent agencies from going into presentation mode during the sales process.
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FAQ
How many episodes does 2Bobs - with David C. Baker and Blair Enns have?
2Bobs - with David C. Baker and Blair Enns currently has 165 episodes available.
What topics does 2Bobs - with David C. Baker and Blair Enns cover?
The podcast is about Management, Entrepreneurship, Podcasts and Business.
What is the most popular episode on 2Bobs - with David C. Baker and Blair Enns?
The episode title 'Selling to Different Buyer Types' is the most popular.
What is the average episode length on 2Bobs - with David C. Baker and Blair Enns?
The average episode length on 2Bobs - with David C. Baker and Blair Enns is 32 minutes.
How often are episodes of 2Bobs - with David C. Baker and Blair Enns released?
Episodes of 2Bobs - with David C. Baker and Blair Enns are typically released every 14 days.
When was the first episode of 2Bobs - with David C. Baker and Blair Enns?
The first episode of 2Bobs - with David C. Baker and Blair Enns was released on Feb 1, 2017.
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