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2Bobs - with David C. Baker and Blair Enns

David C. Baker and Blair Enns

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Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

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Top 10 2Bobs - with David C. Baker and Blair Enns Episodes

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Selling to Different Buyer Types

2Bobs - with David C. Baker and Blair Enns

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04/13/22 • 40 min

Blair details each buyer type (Convenience, Relationship, Price, Value, and Poker Player), and demonstrates how your proposal should do the negotiating work for you regardless of which type of buyer you’re selling to. Read the show notes and transcript at http://2bobs.com/podcast/selling-to-different-buyer-types

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Reverse Trojan Horse Syndrome

2Bobs - with David C. Baker and Blair Enns

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03/01/23 • 31 min

Blair is confused by David’s mixed metaphors about creative agencies being able to sell strategy services up front, instead of entering through the implementation door with new clients and then trying to demonstrate how much more your firm can provide.

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Six Hidden Benefits of Client Concentration

2Bobs - with David C. Baker and Blair Enns

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02/16/22 • 34 min

Every firm will face the possibility of a client concentration challenge, and every client should probably say “yes” to that opportunity in spite of the warnings going off in their heads.

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The Power of Process

2Bobs - with David C. Baker and Blair Enns

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03/30/22 • 32 min

Blair discusses what they mean by having a process, how to develop it, what to avoid, and how your process at its highest level can be turned into valuable IP. Get the episode notes and transcript at http://2bobs.com/podcast/the-power-of-process

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Prostitutes and Scope Creep

2Bobs - with David C. Baker and Blair Enns

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09/28/22 • 30 min

David thinks creative firms can learn something from sex workers about how to run their business.

Read the transcript and episode notes at http://2bobs.com/podcast/prostitutes-and-scope-creep

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The Marketing Procurement Problem

2Bobs - with David C. Baker and Blair Enns

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10/26/22 • 32 min

Blair talks about his new podcast with Leah Power, 20% - The Marketing Procurement Podcast, in which they are speaking with marketing, procurement, and agency professionals about how to "procure" creativity without killing it.

Read the episode notes and transcript at http://2bobs.com/podcast/the-marketing-procurement-problem

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Languishing

2Bobs - with David C. Baker and Blair Enns

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01/19/22 • 29 min

The most-read New York Times story of 2021 was about the dominant emotion many of us felt. Blair and David just hit record for this episode, without any plan for this conversation about the pandemic and how they feel about the new year.

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Everything Can Change in One Conversation

2Bobs - with David C. Baker and Blair Enns

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02/02/22 • 37 min

Blair identifies six variables that can change the trajectory of the sale conversation with your prospective client.

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Secrets Behind the Killer Proposal

2Bobs - with David C. Baker and Blair Enns

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03/02/22 • 32 min

WARNING: If you only listen to only one episode of 2Bobs it should NOT be this one. In this send up of the ridiculous things people put in their proposals David and Blair give exactly the WRONG advice, hoping you get the joke.

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How and When to Talk About Your Firm

2Bobs - with David C. Baker and Blair Enns

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07/15/20 • 26 min

Blair wonders if he's made an error in his efforts to prevent agencies from going into presentation mode during the sales process.

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FAQ

How many episodes does 2Bobs - with David C. Baker and Blair Enns have?

2Bobs - with David C. Baker and Blair Enns currently has 165 episodes available.

What topics does 2Bobs - with David C. Baker and Blair Enns cover?

The podcast is about Management, Entrepreneurship, Podcasts and Business.

What is the most popular episode on 2Bobs - with David C. Baker and Blair Enns?

The episode title 'Selling to Different Buyer Types' is the most popular.

What is the average episode length on 2Bobs - with David C. Baker and Blair Enns?

The average episode length on 2Bobs - with David C. Baker and Blair Enns is 32 minutes.

How often are episodes of 2Bobs - with David C. Baker and Blair Enns released?

Episodes of 2Bobs - with David C. Baker and Blair Enns are typically released every 14 days.

When was the first episode of 2Bobs - with David C. Baker and Blair Enns?

The first episode of 2Bobs - with David C. Baker and Blair Enns was released on Feb 1, 2017.

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