The Marketing Procurement Problem
10/26/22 • 32 min
1 Listener
Blair talks about his new podcast with Leah Power, 20% - The Marketing Procurement Podcast, in which they are speaking with marketing, procurement, and agency professionals about how to "procure" creativity without killing it.
Read the episode notes and transcript at http://2bobs.com/podcast/the-marketing-procurement-problem
Blair talks about his new podcast with Leah Power, 20% - The Marketing Procurement Podcast, in which they are speaking with marketing, procurement, and agency professionals about how to "procure" creativity without killing it.
Read the episode notes and transcript at http://2bobs.com/podcast/the-marketing-procurement-problem
Previous Episode
The Agency Gatekeeper
Blair recommends five things firms need to be effective at qualifying new business opportunities in order to prevent the over-allocation of resources against early-stage buyers.
Links
Slapping Down Your Childlike Glee
Mastering the Value Conversation
Critical Questions Your New Business Person Should Be Able to Answer
How and When to Talk About Your Firm
Read the episode notes and transcript at http://2bobs.com/podcast/the-agency-gatekeeper
Next Episode
When Your Engagement Level Drops
David has 16 things for principals to try when they feel the need to do something different from running their firm.
Links
Play the Game of Constraints Read the epsisode notes and transcript at http://2bobs.com/podcast/when-your-engagement-level-drops
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