Podcasting Insights with The Podmaster: growth advice for people and brands

The Podmaster is here to help you and your podcast to achieve better things.

If you follow the advice contained in the episodes, you'll get closer to attaining 'podmastery'.

Each episode, we'll take a look at an aspect of podcasting that can present challenges to both listeners and creators, and we'll address steps that you can take to address them.

We'll leave you with at least one actionable tip that you can apply to immediately increase your podcast's chances of success, and get you closer to 'podmastery'.

The Podmaster is award-nominated podcaster and podcast consultant Neal Veglio, founder of Podknows Podcasting.

Find out more about 'The Podmaster' podcast at https://podknowspodcasting.co.uk/the-podmaster/

Find out more about Podknows Podcasting at https://podknowspodcasting.co.uk/

Picture this: You're determined to grow your podcast to get the best possible results, but find yourself smothered by the temptation of paying some guy to hoist it onto the so-called podcast charts. Your ego takes hold, and even though you know you shouldn't pay to 'cheat', the idea of finally getting noticed and regarded as a great podcaster becomes too much to bear.

But wait - do you really know what you're getting yourself into?

This episode of Podcasting Insights with The Podmaster is inspired by a frankly wrong piece of advice offered by another podcast - Podcast Marketing Trends, hosted by Jeremy Enns and Justin Jackson. They claimed paid podcasting promotion is a money pit.

Well, I'm hoping to help you understand the different kinds of paid podcast promotion.

So, is it a cunning growth hack or just a money pit disguised with sweet promises?

Stick with me—Neal Veglio—for a reality check.

Here's what you'll learn:

The murky truth behind those promises of instant chart success and 10,000 downloads by Tuesday, and why these schemes aren't worth the faux glitz they offer.

What are click farms?

Why a real, authentic audience isn't just science fiction but a tangible outcome when approached with the right mix of strategy and sincerity.

As promised, here are the names of our clients who have used Podknows Podcasting's marketing help in the past.

Colin True (The Rock Fight, Open Container)

Michelle J Raymond (Social Media for B2B Marketing)

Mahmood Reza (From Creative Passion to Profit)

Holly Christie (Websites Made Simple)

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

7 Days Podmastery course

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Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

YouTube Podcasting: Step-by-Step Guide to Ingesting Your Podcast into YouTube

In this episode of "The Podmaster", I'm sharing the process of adding your podcast to YouTube using its simple ingest system.

If you're a Libsyn customer, you probably won't need to go through any of this because they offer an easy way to add your show using their destinations page, and a similar tool is planned for Captivate customers.

But in case you're needing to add your own podcast to YouTube, here I am walking you through it.

To start with, you'll need to go into your show settings to obtain your RSS feed from your podcast hosting company.

Then, make sure you're logged into your YouTube account.

You'll be using the YouTube Studio tab to create and upload your podcast.

It goes without saying this is audio, so if you're the kind of person that needs to follow along these steps, here's the video version.

I'll also be sharing my views on audiograms and offering you suggestions for a far better use of your time!

Fancy working with me?

Here's how you can.

Grab a Podknows professional audit:

https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/

Get the less in-depth but more affordable version:

https://podknowspodcasting.co.uk/podknows-lite-podcast-audit/

Have us help with growing your podcast's audience and conversions:

https://podknowspodcasting.co.uk/podcast-marketing/

Thinking of starting a podcast and want a step-by-step checklist to get you going?

https://podknowspodcasting.co.uk/podcast-launch-checklist-free-download/

Want more free advice?

Get my regular insights here:

https://podknowspodcasting.co.uk/podcasting-insights/

Mentioned in this episode:

The Podmaster's 7 Day Makeover course

Get your show in shape!

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

Boosting Your Podcast Listeners - Effective Growth Strategies

If you’re wrenching your hair out over your stagnating podcast audience, parked stubbornly south of the 100-listeners per episode mark....

Give me your ears!

Not literally, keep those; you’ll need them for what you're about to hear.

The pain of the plateau

I get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone that elusive cruise liner you dream of sipping Negronis on after a good hour in the hot tub.

But I'm going to share two key bits of insight with you.

1: How you need to reframe your current audience stats.

2: What you can do to increase them if you're still seeking dopamine.

By the time we’re done, you’ll have a noggin brimming with tactics tailored to your individual podcast challenges.

Because, let’s face it, moulding a prosperous podcast it’s not about rolling dice, it’s about strategy.

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

Contact me!

https://www.podmastery.co/contact/

Timestamped summary:

00:00 Recommend using one of two website platforms.

05:23 Grow podcast with targeted ad investment.

08:25 Targeted, precise traffic without any wasted efforts.

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

The Podmaster's 7 Day Makeover course

Get your show in shape!

If you're feeling frustrated about your stagnant podcast growth despite pouring hours into creating quality content and marketing through social media, then you are not alone! Many indie podcasters struggle to get their voice heard in the crowded digital space, and traditional marketing methods may not yield the desired results. It's easy to feel helpless when you're not getting the listenership you deserve, but don't give up just yet! Investing in the correct tools can help you reach your ideal audience and increase your listener base by a whopping 235%. With the right marketing strategy, you can finally see the growth and success you've been striving for.

Calling all indie podcasters seeking cost-effective podcast growth!

As an indie podcaster, it's essential to strike a balance between producing high-quality content and maximizing your reach to the right audience. This often means seeking out cost-effective strategies that can leverage your podcast's potential.

My experiment demonstrates that success in podcasting relies on a combination of targeted advertising, accessible platforms, and a well-crafted content strategy.

Perhaps most important among these is the art of targeted marketing. By focusing on reaching the ideal audience for your podcast, you can optimise growth without breaking the bank.

So, go on, give it a try, and you just might see your listener base climb to the next level like never before. You can reach out to me via the site at podmastery.co or if you want to learn more about me, check out the agency pages at podknowspodcasting.co.uk

The key moments in this episode are:

00:00:00 - Introduction

00:01:06 - Dismissing Inaccessible Platforms

00:03:27 - Buzsprout Ads

00:06:22 - Acast Ads

00:17:37 - Tip for attaining 'podmastery'! - Apple Podcasts episode artwork

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover