The Secrets of Publishing and Role of media with Dr. Emma Gatti

09/15/23 • 27 min

20 minutes of Marketing and PR Insights by SCA

Today we are delighted to welcome Dr. Emma Gatti, the editor-in-chief of SpaceWatch.Global once again, who we enjoyed talking to so much last time that we ran out of time!
Last episode we discussed the differences in scientific writing and the simplification of language for the general public, as well as the hierarchy and need for diversity in the scientific community amongst other things, all topics that Emma is very passionate about.
This episode we uncover her views on key issues she's recently written about at SpaceWatch.Global and how media and technology should better use its powers as a tool to do the right thing.
We discuss issues like
- Space debris and 'lack' of space
- Geopolitical equilibrium and the militarisation of space
- Application of space technology for earth and sustainable issues for climate, agriculture
Her passion clearly comes across in her editorial choices... its fascinating and inspirational.

Previous Episode

The challenges of Scientific Communication with Dr. Emma Gatti

Today we are joined by the very impressive Dr. Emma Gatti, currently the editor-in-chief of SpaceWatch.Global, who brings with her a truly fascinating communications story and journey. She is a Cambridge-educated scientist with six years of experience working at NASA Jet Propulsion Laboratory and Caltech. As a researcher, she specialised in geochemistry and planetary sciences.
As a prolific science writer, she covers many subjects and is particularly interested in space law, space crime, space economy and everything connected with the geopolitics of space exploration.
From Lost in Space to Lost in Translation, in this episode, we tackled the challenges of space communication:
What can space exploration do to help humans and the environment on earth?
Is there a gender divide in space communications?
Are we too obsessed with sending rockets into space?
Are we dumbing down how we talk about science?
What's it like writing for science enthusiasts versus scientific academics?
The more you listen, the more curious you'll become!

Next Episode

The Art and Archetypes of Storytelling with David Delany

This episode, we are joined by the talented David Delany, Chief Creative Officer at Perihelion: the creative agency for the space sector, based in Vienna and one of the founding members of the SCA.

David’s background is in video animation and in his role at the agency he spends a lot of time using different types of animation techniques as a compelling storytelling device to help brands drive their business and engage audiences.
In this 20 minute discussion we talk to David about his creative pursuits and how it paved the way for his career in animation, heading towards the corporate world rather than Disney and his love for storytelling.
We also explore the seven different archetypes of storytelling and how these may or may not be implemented in all corporate storytelling methods today. Fascinating!