Moral Marketing Makes More Money | David Cooper From Fountain Partnership | 20 Minute Marketing #63

02/03/21 • 24 min

We're excited to share episode 63 of the show with you. This week, we chat with David Cooper who is the Marketing Manager at Fountain Partnership and leads the strategy to showcase Fountain as a world-leading digital marketing agency. You might recognise Fountain from episodes 31 & 32 of the show when we spoke to Jake and Gemma about PPC optimisation!

During the episode, David chats about moral marketing and why it makes more money. We discuss some of the internal and external tactics that businesses can take to become more moral and make changes. David also shares several insights from Fountain and how they have made changes to improve. We cover social media, data, reporting, and some more over the course of this episode.

Notes

How long it takes to read T&C's - https://www.visualcapitalist.com/terms-of-service-visualizing-the-length-of-internet-agreements/

Miro - https://miro.com/

David's tree planting progress - https://ecologi.com/davidcooper

Notes

How long it takes to read T&C's - https://www.visualcapitalist.com/terms-of-service-visualizing-the-length-of-internet-agreements/

Miro - https://miro.com/

David's tree planting progress - https://ecologi.com/davidcooper

Previous Episode

Are Industry Awards Worth Entering? Part 2 [Bonus] | With James Lees From Salesfire | 20 Minute Marketing #62

We have our first bonus episode on the show! Last week, Neil Andrew from PPC Protect joined us to discuss industry awards and whether they add value to businesses or not. When we shared the episode across social media, several people got in touch to express their own opinions and share their experiences when entering industry awards. One of those people was James Lees from Salesfire. James said he'd love to share his thoughts in detail and had some contrasting views to Neil. So, here we are!

During this bonus episode, James shares some of the things that Neil shared which he disagrees with. We talk about some of the awards that James has won over the years and the impact those wins had on his businesses at the time. James is also part of the judging panel for several awards so he discussed the process that he takes when selecting a winner. We also discussed how the awards industry can hold people accountable and collaborate to improve its reputation amongst marketers and business owners in the future. Finally, James shares some tips on how to promote an award win and use it to strengthen your brand.

Notes -

Liam Fallon's post - https://liam-fallen.medium.com/the-problem-with-awards-in-marketing-with-examples-7b68404b3025

Next Episode

How To Leverage Influencers In 2021 | With Andy Duggan | 20 Minute Marketing #64

We're very excited to share episode 64 of the podcast with you. This week we chat with Andy Duggan, who is a chartered marketer that has worked in roles at BP, The Co-op bank, Zen Internet, and more. So, Andy brings lots of marketing experience to the show.

A few weeks ago, Andy shared a post on LinkedIn that talked about why brands need to cut weak influencers from their outreach strategy. His post focused on the UK government's decision to spend £63,000 on paying 42 social media influencers to post about the UK Test and Trace app for COVID-19. We thought that his post would make for a great podcast episode.

During the episode, Andy talks us through that post and shares his thoughts on why brands need to change their influencer marketing strategy. He talks about the importance of finding the middle ground between having brand ambassadors and paying for one-off posts. We asked Andy to share how he would approach setting up an influencer campaign and he also shared some examples of brands that have used influencers both successfully and poorly. We love that Andy left nothing on the table during this episode and we're confident that all of our listeners will gain value from this episode, whether you work directly with influencers or not!