1st Floor Conversations - #57: CEO & Founder, Caleb Musser, Gives Us the Secret to Booking a Meeting With Anyone, Elevating Your Marketing Game, & Writing Bulletproof Copy

#57: CEO & Founder, Caleb Musser, Gives Us the Secret to Booking a Meeting With Anyone, Elevating Your Marketing Game, & Writing Bulletproof Copy

08/18/20 • 54 min

Welcome to Episode 57! In this episode we are joined by Caleb Musser. Caleb is currently the CEO & Founder of two companies that together specialize in helping clients gain access into top accounts, engaging high-value clients, and much more via their creative marketing and unique approach to hyper-personalized gift-giving.
During this episode, we discuss innovative ways to open doors to drive sales, strategies to maximize your copywriting, as well as, the following:

If I want to send a gift or a door-opener to a prospect how do I make my dollar stretch? Does expensive gift equate to stronger conversion to meetings booked?
When crafting a marketing message around a mailer, door-opener, or "drop" do you start with the message or the item/gift?
Why is it important to engage high-value clients now more than ever? And how can you turn that client into a power-client who will be your sponsor and endorse your growth?
How to drive employee engagement in a virtual workforce

And as always, much more!
Interested In Learning More?
LinkedIn: https://www.linkedin.com/in/caleb-musser/
Website: https://craftom.io/
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If you enjoyed this and previous episodes, it would mean a lot if you would rate and review!
Podcasts are a conversation & that means your voice should be heard!

If I want to send a gift or a door-opener to a prospect how do I make my dollar stretch? Does expensive gift equate to stronger conversion to meetings booked?
When crafting a marketing message around a mailer, door-opener, or "drop" do you start with the message or the item/gift?
Why is it important to engage high-value clients now more than ever? And how can you turn that client into a power-client who will be your sponsor and endorse your growth?
How to drive employee engagement in a virtual workforce

Previous Episode

#56: CEO & Founder Raju Karki Stops By To Discuss How GovCons Can Drive A Stronger ROI With Their ERP & Accounting Systems

Welcome to Episode 56! In this episode, we are joined by Raju Karki. Raju is currently the CEO & Founder of Karki Consulting Group, a fast-growing DC-Based consulting firm that for the last decade has helped Government Contractors to drive a better Return-On-Investment with their ERP and Accounting Systems. Raju and his team have successfully helped billion-dollar companies, startups, and every size company in between to manage the challenges associated with implementing complex ERP and accounting systems, activate the potential of those systems, and navigate the ever-changing compliance and regulatory standards put in place alongside each contract.
During this episode, we discuss GovCon industry trends, changes in the market, as well as, the following:

Strategies to drive a greater ROI with your accounting and ERP systems
Ways to approach the evaluation for complex and comprehensive systems without getting overwhelmed
Common misconceptions associated with Deltek Costpoint and similar systems (What should you know before implementing those systems?)
How to evaluate a vendor or strategic partner

And as always, much more!
Interested In Learning More?
[email protected]
LinkedIn: https://www.linkedin.com/in/rkarki/
Website: https://www.karkiconsulting.com/

Rate & Review!
If you enjoyed this and previous episodes, it would mean a lot if you would rate and review!
Podcasts are a conversation & that means your voice should be heard!

Next Episode

#58: Massive Turnover May Be Coming Soon, Here's Why

In Episode 58, Jeremy shares his thoughts on why companies may experience greater than normal turnover heading into 2021. Beneath turnover, he unpacks the shift required for companies to effectively onboard and engage their new employees in this virtual workplace.
Rate & Review!
If you enjoyed this and previous episodes, it would mean a lot if you would rate and review!
Podcasts are a conversation & that means your voice should be heard!