Trailblazer FM ™ - Web agency podcast with Lee Matthew Jackson

Meet Matthew Glover from Littlefish Creative Agency. Littlefish Creative is an exciting full-service creative agency based in Leamington Spa, Warwickshire. Although specialising in branding, the agency works across all creative disciplines including illustration, video production, photography and more. Fanatic about design, Littlefish started off small but has big ambitions and is fast growing in reputation, client base and global presence, boasting clients across the UK and UAE.

Full show notes here: https://agencytrailblazer.com/podcast/agencylife-series-matthew-glover-littlefish-creative-agency/

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OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

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As an agency we have not been generating the traffic, the engagement and the leads like we used to on social media. In this episode I share with you our recent discoveries, the mistakes we've been making and what we've done about it.

Over the last two years I’ve kept on doing the same thing and found we’ve begun to stagnate.

Twitter has languished in the 2k follower mark. Traffic to our websites from social media has been dropping.

For example month shows 98% traffic being search engine or direct traffic and 2% being from social postings.

(Saving grace is that Google has been driving more traffic to our sites that we could ever have imagined but that is a whole different podcast).

Don't panic, it's not all doom and gloom. Social networking on Facebook is consistenty generating us leads, but our reach to new people, and the building of the brand via other social platforms had come to a near full stop.

In todays show, I share with you lessons we have learned and illustrated what we were doing wrong where approriate.

The key points:

• Be where the audience is
• Don't hide behind the camera
• Engage with people
• Hashtags still have power
• Post mixed media
• Native is best
• Automation still needs human aspect
• Time can be strategic.... but algorithms...
• Keep educating yourself
• Review the data

Connect with us on social media:

Instagram - click here

Lee's facebook - click here

Facebook group - click here

Useful tools:

Crystal.ai - click here

Google Analytics - click here

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OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

---

See acast.com/privacy for privacy and opt-out information.

Paul reached a point in his agency where he couldn't take it any more. Overwhelmed, stressed and unhappy. He was able to turn everything around through the support of the wonderful online WordPress communities, and is now creating a business that he loves.

As you listen to this episode you can see his journey and thought process via the "Wayback Machine" on archive.org

2009 - Full service agency 2015 - Freelancer but no clear messaging 2017 - New focus with obvious service offerings

Here is the design he mentions - click here.

Recommended Facebook Groups:

Beaver Builder: https://www.facebook.com/groups/beaverbuilders/

Content Creators: https://www.facebook.com/groups/ContentCreatorsGroup/

WP Builds: https://www.facebook.com/groups/wpbuilds/

WP Innovator: http://wpinnovator.com/group

Connect with Paul:

Twitter - https://twitter.com/wp_paullacey Website - https://wpblueprint.design

---

OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

---

See acast.com/privacy for privacy and opt-out information.

Meet a client who has learned through trial and error how to grow their brand locally and through social media. We helped Jack establish an MVP for his fitness business of which he is focused on creating an exciting brand across the country.

Jack has invested in a great team, videos, photography, branding and has worked hard to grow brand awareness and loyalty. He is a client yet we learn so much from him and his hard work. An inspirational man that you'll get to meet again soon on the podcast.

Takeaways:

Find something that challenges you and keep moving forward with it.

Be patient and persistent for the things that you want.

Learn to take a step back and allow others to do things so you can see it grow.

Don't be scared to invest.

Tips:

Find something you enjoy doing, if it is something you enjoy doing it won't feel like a chore. Find something the clicks with you and you enjoy, doing something is better than doing nothing.

Have goals/aims, if you don't have these and are not in a community that share the same goals then you won't succeed/stick to it.

Connect with Jack:

Website: http://eastnorthants.shire.fit/

Facebook: https://www.facebook.com/Crossfiteastnorthants/

Twitter: https://twitter.com/ShireFit

---

OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

---

See acast.com/privacy for privacy and opt-out information.

Do you feel like a failure? Is your agency not where you feel it should be? In this episode I share how we dealt with both failure and the feelings of failure in our agency. Be prepared to grab a notebook and to pause this episode at the appropriate moments because I want you to take some action today!

Full show notes here - https://agencytrailblazer.com/podcast/you-are-not-a-failure/

See acast.com/privacy for privacy and opt-out information.