Outcome driven websites - Lee Matthew Jackson - S34-E08

06/24/20 • 14 min

Clarity from Complexity on Trailblazer FM™ with Lee Matthew Jackson

The website is often seen as a checkbox on a long list of mundane and irrelevant marketing activities. It tends to become an online "calling card" with little to no thought on what it should actually do for the website owner. As agency owners we have an awesome opportunity to help build websites that help people achieve their objectives and we can do that from the wealth of experience we've had getting it right and learning from when we got it wrong.

Previous Episode

Website discovery framework - Lee Matthew Jackson S34-E07

Avoiding misunderstandings and ensuring you get everything down during the discovery process can be a nightmare! To help facilitate productive discovery sessions, we developed a framework that we've used on countless projects to ensure we capture as much as possible without missing the important elements.

Full show notes:

https://agencytrailblazer.com/website-discovery-framework/

Next Episode

Why type matters (more than you think) - Piccia Neri - S35-E01

We are exposed to typography on a daily basis. From signs in the treat to our computer screens. Without type, we would be unable to consume information and to act upon it. It's everywhere and it's important we get it right for our business and for our clients. A hard to read landing page can negatively impact it's performance. No thought into accessibility could hold others back.

Full show notes: https://agencytrailblazer.com/why-type-matters-more-than-you-think