
An Insight Into Content Marketing - Sarah Moore - S02-E06
02/29/16 • 53 min
As design and web agencies, we are so often so busy on producing for others, that we neglect our own ongoing marketing. This can lead to a feast and famine culture within an agency. It's really important that we develop ongoing strategies for lead generation, and keeping that pipeline looking healthy.
Let's connect:
We have launched a free but private Facebook group where we can all connect to discuss episodes, as well as questions and more. Lets create a community of peers that support each other and add value! See you at:
http://leejacksondev.com/group
Show Notes:
In this episode we explore, with Sarah Moore, content marketing as one of the main activities an agency can invest their time, money and effort in to generate results. Find out the answers to questions such as:
_ What is one of your strategies that you use as a social media consultant _ Why is content marketing so important _ What does content marketing actually involve _ How much content should you produce _ Could you give us some examples of how you can re-purpose content
Connect with Sarah:
Twitter - Corporate: https://twitter.com/elevenlights
Twitter - Direct: https://twitter.com/the_sarah_moore
Facebook: https://www.facebook.com/elevenlightsmedia
---
OUR EVENT:
Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live
Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.
---
See acast.com/privacy for privacy and opt-out information.
As design and web agencies, we are so often so busy on producing for others, that we neglect our own ongoing marketing. This can lead to a feast and famine culture within an agency. It's really important that we develop ongoing strategies for lead generation, and keeping that pipeline looking healthy.
Let's connect:
We have launched a free but private Facebook group where we can all connect to discuss episodes, as well as questions and more. Lets create a community of peers that support each other and add value! See you at:
http://leejacksondev.com/group
Show Notes:
In this episode we explore, with Sarah Moore, content marketing as one of the main activities an agency can invest their time, money and effort in to generate results. Find out the answers to questions such as:
_ What is one of your strategies that you use as a social media consultant _ Why is content marketing so important _ What does content marketing actually involve _ How much content should you produce _ Could you give us some examples of how you can re-purpose content
Connect with Sarah:
Twitter - Corporate: https://twitter.com/elevenlights
Twitter - Direct: https://twitter.com/the_sarah_moore
Facebook: https://www.facebook.com/elevenlightsmedia
---
OUR EVENT:
Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live
Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.
---
See acast.com/privacy for privacy and opt-out information.
Previous Episode

Marketing A Web Agency - Clay Mosley - S02-E05
We have a fantastic episode here for you with Clay Mosley from Rock City Digital, an amazing Web Design company, He is also the man behind claymosley.com and the 100k academy. He shares fascinating insights into how he got started, and how he has marketed his web agency.
Message from our sponsor:
Before we crack on, be sure to check out our new plugin SociPress: http://socipress.com
Twitter automation from within your WordPress website. The perfect upsell to your WordPress clients. You can check it out on leejacksondev.com/plugin and get 10% off using the promo code.
Action You Can Apply Today:
Sell everyday. Even if it’s just a tweet or a Facebook post.
Refine your processes.
Videos, Videos, Videos. Videos help raise your local credibility and can replay as evergreen content.
Resources:
Millo Blog platform: https://millo.co/
WordPress Plugins:
Yoast SEO: https://yoast.com/
Google Analytics: https://en-gb.wordpress.org/plugins/googleanalytics/
Connect With Clay:
Twitter: https://twitter.com/mosley_clay
Websites:
Email: [email protected]
Snapchat: claymosley
---
OUR EVENT:
Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live
Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.
---
See acast.com/privacy for privacy and opt-out information.
Next Episode

Generate More Demand - Lawrence Howlett - S02-E07
We have a fantastic episode here for you with Lawrence Howlett from New Edge Media and from More Demand, an amazing Web Agency involved with some biiiig players. He shares fascinating insights into running an agency, and also opens up some fantastic strategy you can apply to your business today!
Before we crack on, be sure to check out our new plugin SociPress: http://socipress.com
Twitter automation from within your WordPress website. The perfect upsell to your WordPress clients. You can check it out on leejacksondev.com/plugin and get 10% off using the promo code.
Action You Can Apply Today:
Create before you consume. Create what you want to do before anything else, blog or podcast. Consuming will cloud your mind. Understand your limitation
Resources:
moredemand.co.uk/resources - A three step system to build your business.
101 ways to generate leads: Available to download from https://www.newedge.co.uk/.
WordPress Plugins:
Webinar ignition: http://webinarignition.com/
Yoast: https://yoast.com/
Lead boxes: http://www.leadpages.net/
Sumo me:https://en-gb.wordpress.org/plugins/sumome/
Connect With Lawrence:
Twitter: @lawrencehowlett
Website: https://www.newedge.co.uk/
Linkedin: https://uk.linkedin.com/in/newedgemedia
---
OUR EVENT:
Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live
Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.
---
See acast.com/privacy for privacy and opt-out information.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/clarity-from-complexity-on-trailblazer-fm-with-lee-matthew-jackson-172038/an-insight-into-content-marketing-sarah-moore-s02-e06-10084407"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to an insight into content marketing - sarah moore - s02-e06 on goodpods" style="width: 225px" /> </a>
Copy