Win the pitch before the pitch

06/30/20 • 19 min

This time we're back to the subject of pitching. We look at how you can learn more than the pitch brief tells you; how to keep the prospect excited about your pitch during the run-up to the presentation; and why tissue meetings are a terrible idea. This is for anyone who has to present ideas to win business, in marketing or elsewhere. Pitching will be a recurring theme in these podcasts.

Previous Episode

'Be one upon whom nothing is lost.'

Where do ideas come from? A head full of all kinds of random stuff. You have to feed your soul, as Chalice puts it, and then you'll make interesting connections and come up with new thoughts - which for anyone in creative marketing is vital. In this episode, we talk about how a cat up a tree sparked an award winning campaign, and why a boxing match might be as useful as a visit to an art gallery.

Next Episode

Becoming a leader (part 1): just because you've been asked a question...

We need better leadership, now more than ever. In business as much as in politics - and in this podcast, we talk about what happens when you take on a leadership role, and how you deal with the new demands on your mental powers. The temptation is to try to have an answer for every question - with the best of intentions - but here we talk about why that's a bad idea, and start to think about a better way forward.