Lessons Learned from a Half Billion Dollars of Product Launches | Jeff Walker

04/19/17 • 12 min

In this Episode, you’ll discover the Lessons Learned from a Billion Dollars in Product Launches, getting people to WANT your products, how to generate more sales by providing value, and more with Genius Network Alumni Jeff Walker. Jeff is a NY Times Best Selling Author, creator of the Product Launch Formula, and CEO and founder of Internet Alchemy Inc - a company that helps entrepreneurs and small business owners create successful product launches.

Here’s a glance at what you’ll learn from Jeff in this episode:

How Jeff went from making $1,650 in his first Launch...to doing his first 6-figure Launch ($106,000 in a single week) while sitting in his bathrobe... to doing a Launch where he made $1.1M in the 1 HOUR
How you can build anticipation to buy your product in the same way Apple does with their products (and you don't need Apple’s marketing budget to pull it off)
The secret to making sales like a natural born "closer" without using high-pressure tactics or slimy sales strategies (This is the ethical way to make A LOT of money even if you hate selling)
3 important elements Jeff uses to pull off million dollar mega-launches and that YOU can use to produce your own successful launches
Jeff pulls back the curtain and shows you the exact process he used get his best-selling book "Launch" #1 on the New York Times (This 3-step process was developed by Jeff and expanded by Brendon Burchard. It gives influential partners with big lists a reason to mail for you, and it's the way Jeff sold 41,000 books in just a couple weeks)

Here’s a glance at what you’ll learn from Jeff in this episode:

How Jeff went from making $1,650 in his first Launch...to doing his first 6-figure Launch ($106,000 in a single week) while sitting in his bathrobe... to doing a Launch where he made $1.1M in the 1 HOUR
How you can build anticipation to buy your product in the same way Apple does with their products (and you don't need Apple’s marketing budget to pull it off)
The secret to making sales like a natural born "closer" without using high-pressure tactics or slimy sales strategies (This is the ethical way to make A LOT of money even if you hate selling)
3 important elements Jeff uses to pull off million dollar mega-launches and that YOU can use to produce your own successful launches
Jeff pulls back the curtain and shows you the exact process he used get his best-selling book "Launch" #1 on the New York Times (This 3-step process was developed by Jeff and expanded by Brendon Burchard. It gives influential partners with big lists a reason to mail for you, and it's the way Jeff sold 41,000 books in just a couple weeks)

Previous Episode

The Entrepreneurial Mind | Ned Hallowell

In this episode, you’ll learn about the mind of the entrepreneur, what to know, what to watch out for and more with Dr. Edward Hallowell.

Dr. Edward Hallowell is a leading authority in the world for ADD and ADHD, a psychiatrist, and a NY Times bestselling author. He was a Harvard Medical School faculty member for 21 years and now devotes his full professional attention to lectures and writing about attention deficit disorder, the power of human connection, the childhood roots of happiness, how to help your people SHINE, forgiveness, managing worry and managing excessive busyness.

Here’s a glance at what you’ll learn from Ned in this episode:

What is the Entrepreneurial Trait and how to make it work for you.
Why faith is an essential quality in an entrepreneur.
How being aware of the entrepreneurial arc can help you reach your goals.
How to stop procrastinating and overcome obstacles with the power of imagination.
Five common pitfalls for entrepreneurs and how to navigate them.
Why having ADD is like Niagra Falls.
The one most important things that increases health, longevity and happiness in life.

Shownotes and links from this episode can be found at: www.10xtalk.com/105

Next Episode

Making People Irreplaceable with Joe Polish and Dan Sullivan - 10x Talk Episode #107

What happens to you when you have a great team? In today’s episode, you’ll discover the Power of Making People Irresistible, identifying value creators in your company, hiring extraordinary people and more with Dan Sullivan and Joe Polish.

Here’s a glance at what you’ll learn in this episode:

Why making people irreplaceable can make your life 10x more enjoyable and satisfying
Dan shares the mindset filters you can use to determine if someone is a value creator
How to spot team members who will grow with your company versus those who need to go
The key to ensuring your team is passionate about what they do and a hero to your clients and customers
What it takes to attract and hire trustable, extraordinary people into your company