Branding for Impact with Rosann Ling
Rosann Ling
How do I create a brand with impact? Welcome to Branding for Impact Podcast, a show for NGO’s, Social Enterprises and Businesses ready to create a bigger purpose. Get clarity around your branding and business with bite-sized tips and simple, effective strategies that will help take your impact to the next level. Hit subscribe now to get notified when each episode goes live. More information and free resources head to prismcreative.co/podcast | Instagram: prismcreative.co
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Top 10 Branding for Impact with Rosann Ling Episodes
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Entering the Asian Beauty Market: Strategies for Success in 2025
Branding for Impact with Rosann Ling
In this episode of Branding for Impact, host Rosann welcomes beauty expert Allie Rooke, founder of Clean Beauty Asia, to discuss the dynamic beauty market in the Asia-Pacific region.
With over 17 years of experience working with renowned brands like Chanel, L'Oreal, and Burberry, Allie shares her insights on the opportunities and challenges faced by beauty brands in Asia.
She highlights her expertise in clean and natural products, cruelty-free practices, and cross-border e-commerce, particularly in China. Allie's extensive experience living in various Asian cities equips her with a unique perspective on navigating diverse markets, making this episode a valuable resource for anyone looking to understand or expand in the beauty industry.
Tune in for actionable tips and expert advice on growing your beauty venture in Asia!
Connect with Allie:
LinkedIn - @alexandrarooke and @cleanbeautyasia
Website - www.cleanbeautyasia.com
Instagram - @cleanbeautyasia
Timestamps
[00:02:36] Rise of local beauty brands.
[00:05:39] Chinese brands' unique identity challenge.
[00:09:20] APAC beauty market expansion opportunities.
[00:12:04] Market localization strategies.
[00:17:10] Market testing strategies for brands.
[00:22:42] Market competition between beauty retailers.
[00:27:00] Scientific beauty in Asia.
[00:31:33] Long-term approach to market entry.
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ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
In this episode of Branding for Impact, host Rosann welcomes beauty expert Allie Rooke, founder of Clean Beauty Asia, to discuss the dynamic beauty market in the Asia-Pacific region.
With over 17 years of experience working with renowned brands like Chanel, L'Oreal, and Burberry, Allie shares her insights on the opportunities and challenges faced by beauty brands in Asia.
She highlights her expertise in clean and natural products, cruelty-free practices, and cross-border e-commerce, particularly in China. Allie's extensive experience living in various Asian cities equips her with a unique perspective on navigating diverse markets, making this episode a valuable resource for anyone looking to understand or expand in the beauty industry.
Tune in for actionable tips and expert advice on growing your beauty venture in Asia!
Connect with Allie:
LinkedIn - @alexandrarooke and @cleanbeautyasia
Website - www.cleanbeautyasia.com
Instagram - @cleanbeautyasia
Timestamps
[00:02:36] Rise of local beauty brands.
[00:05:39] Chinese brands' unique identity challenge.
[00:09:20] APAC beauty market expansion opportunities.
[00:12:04] Market localization strategies.
[00:17:10] Market testing strategies for brands.
[00:22:42] Market competition between beauty retailers.
[00:27:00] Scientific beauty in Asia.
[00:31:33] Long-term approach to market entry.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
02/11/25 • 34 min
2022 Guide: What you should know about Branding for sustainability and impact
Branding for Impact with Rosann Ling
Are you ready to make an even bigger impact in 2022? Hear what social and environmental issues are close to the hearts of Hong Kongers, and most importantly for YOU, what they are asking of brands today.
We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them?
In this episode, we’ll share the findings to these questions:
- Which generations are taking the most action in helping social/environmental issues
- What's the MOST influential factor in making a purchase, and what’s LEAST important to consumers today
- How to get better messaging across to consumers so you get their support
- Which platforms do they most often use to find out more about your brand
And we’ll finish with 3 key actions you can take RIGHT NOW to make an impact with your consumers.
What we cover:
03:00 Boomers care more than we think. How to target your messaging to different generations
06:18 People are willing to pay! But what stops them from taking action?
08:25 How to navigate the sustainability messaging and overcome skepticism
09:58 3 actions you can take to make an impact with your consumers
The full Impact Insights Report is available FREE for download here: www.prismcreative.co/impact-insights-report-2021
Connect with me: www.prismcreative.co / Instagram: @prismcreative.co
------------------------------------------
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
Are you ready to make an even bigger impact in 2022? Hear what social and environmental issues are close to the hearts of Hong Kongers, and most importantly for YOU, what they are asking of brands today.
We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them?
In this episode, we’ll share the findings to these questions:
- Which generations are taking the most action in helping social/environmental issues
- What's the MOST influential factor in making a purchase, and what’s LEAST important to consumers today
- How to get better messaging across to consumers so you get their support
- Which platforms do they most often use to find out more about your brand
And we’ll finish with 3 key actions you can take RIGHT NOW to make an impact with your consumers.
What we cover:
03:00 Boomers care more than we think. How to target your messaging to different generations
06:18 People are willing to pay! But what stops them from taking action?
08:25 How to navigate the sustainability messaging and overcome skepticism
09:58 3 actions you can take to make an impact with your consumers
The full Impact Insights Report is available FREE for download here: www.prismcreative.co/impact-insights-report-2021
Connect with me: www.prismcreative.co / Instagram: @prismcreative.co
------------------------------------------
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
01/27/22 • 13 min
Is sustainability only for the rich? Plus Australia making historic progress to eliminate packaging waste
Branding for Impact with Rosann Ling
Welcome to July’s edition of Impactful Inspirations! We’re delighted to bring you our popular monthly newsletter in audio form.
For those of you who aren’t yet subscribed to our newsletter, Impactful Inspirations is our monthly newsletter for you to get your monthly dose of branding and marketing news in the impact space.
Topics we cover this month:
- How sustainable is Patagonia if no one can afford to buy it?
- Encourage Plant-Based diets with choice architecture, not bans or marketing stunts
- What are the main barriers to adopting a more sustainable lifestyle?
- Mars bars trial paper wrappers in effort to cut plastic waste
- Australian Government announces big changes in packaging regulations in historic agreement
- Lululemon partners with The Mills Fabrica and RHYS Workshop to upcycle unused stock into patchwork cushions for individuals experiencing homelessness
If you’d like to read more about the articles and reports mentioned, simply email us at studio@prismcreative.co with NEWSLETTER as the subject, and we’ll send you a copy of July’s newsletter with all the links.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
Welcome to July’s edition of Impactful Inspirations! We’re delighted to bring you our popular monthly newsletter in audio form.
For those of you who aren’t yet subscribed to our newsletter, Impactful Inspirations is our monthly newsletter for you to get your monthly dose of branding and marketing news in the impact space.
Topics we cover this month:
- How sustainable is Patagonia if no one can afford to buy it?
- Encourage Plant-Based diets with choice architecture, not bans or marketing stunts
- What are the main barriers to adopting a more sustainable lifestyle?
- Mars bars trial paper wrappers in effort to cut plastic waste
- Australian Government announces big changes in packaging regulations in historic agreement
- Lululemon partners with The Mills Fabrica and RHYS Workshop to upcycle unused stock into patchwork cushions for individuals experiencing homelessness
If you’d like to read more about the articles and reports mentioned, simply email us at studio@prismcreative.co with NEWSLETTER as the subject, and we’ll send you a copy of July’s newsletter with all the links.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
07/07/23 • 13 min
Q&A: How to capture people’s attention, best email marketing practices and more….
Branding for Impact with Rosann Ling
We’re kicking off the new year with a round of Q&A’s! Here are some of the burning questions that you’ve submitted over the holidays:
- How to make my instagram less messy, and more inviting?
- What are eDM best practices?
- How do I create a brand story when there’s none?
- How do I get more fundraising when we have no budget to spend on paid ads?
- How do I capture someone’s attention on my socials or website?
Listen in to find out!
What we cover:
01:22 “How to make my IG grid less messy and more inviting? And does having a pretty Instagram really matter that much?” Regina of #impact podcast
04:45 “What are the latest eDM do's / don'ts?” Cath from HandsOn HK
08:16 “How do you create a brand story when there is none to base off of or it’s just not a very interesting one?” Karen from StyliCollective
11:20 “We can't secure funding because we don't have awareness. But it’s hard to reach those niche markets organically without using paid posts. How do we overcome that catch-22 situation?”
15:05 “What captures someone’s attention when looking at a brand? What should I focus on on my social media or website?” Bernice of Expand
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Connect with me: www.prismcreative.co / Instagram: @prismcreative.co
------------------------------------------
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
We’re kicking off the new year with a round of Q&A’s! Here are some of the burning questions that you’ve submitted over the holidays:
- How to make my instagram less messy, and more inviting?
- What are eDM best practices?
- How do I create a brand story when there’s none?
- How do I get more fundraising when we have no budget to spend on paid ads?
- How do I capture someone’s attention on my socials or website?
Listen in to find out!
What we cover:
01:22 “How to make my IG grid less messy and more inviting? And does having a pretty Instagram really matter that much?” Regina of #impact podcast
04:45 “What are the latest eDM do's / don'ts?” Cath from HandsOn HK
08:16 “How do you create a brand story when there is none to base off of or it’s just not a very interesting one?” Karen from StyliCollective
11:20 “We can't secure funding because we don't have awareness. But it’s hard to reach those niche markets organically without using paid posts. How do we overcome that catch-22 situation?”
15:05 “What captures someone’s attention when looking at a brand? What should I focus on on my social media or website?” Bernice of Expand
------------------------------------------
Connect with me: www.prismcreative.co / Instagram: @prismcreative.co
------------------------------------------
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
01/18/22 • 18 min
What I learnt in 2021 as a business owner
Branding for Impact with Rosann Ling
Wrapping up 2021 with some key lessons I learnt as a business owner around being an introvert, having the right mindset and the importance of self care. So often we only see the glamorous life of being an entrepreneur and all the wins that come with it. But I really wanted to reflect on some of the not so pretty stuff that goes on behind the scenes, and what I learnt from moments of self-doubt. I hope something in here resonates with you and see you in 2022!
What we cover:
02:18 Expand your comfort zone
05:00 Don't be afraid to ask for support
06:52 The impact is bigger than you
08:07 On business mindset
08:26 Invest in yourself
10:00 Networking as relationship building and bringing value
10:55 Trust the timing of things
11:42 Don’t forget to enjoy the journey
12:18 On self care
12:33 Make sure you prioritise you
13:14 Let go of the idea of BUSY
------------------------------------------
Shows mentioned:
#impact Podcast: A World Where Everyone Has A Decent Place To Live with Jo Hayes
The Feminine Business School Podcast: Ep. 26 How To Make Million Dollar Business Decisions
Send in your burning questions about branding to rosann@prismcreative.co and we'll answer them in our first episode of 2022!
------------------------------------------
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
Wrapping up 2021 with some key lessons I learnt as a business owner around being an introvert, having the right mindset and the importance of self care. So often we only see the glamorous life of being an entrepreneur and all the wins that come with it. But I really wanted to reflect on some of the not so pretty stuff that goes on behind the scenes, and what I learnt from moments of self-doubt. I hope something in here resonates with you and see you in 2022!
What we cover:
02:18 Expand your comfort zone
05:00 Don't be afraid to ask for support
06:52 The impact is bigger than you
08:07 On business mindset
08:26 Invest in yourself
10:00 Networking as relationship building and bringing value
10:55 Trust the timing of things
11:42 Don’t forget to enjoy the journey
12:18 On self care
12:33 Make sure you prioritise you
13:14 Let go of the idea of BUSY
------------------------------------------
Shows mentioned:
#impact Podcast: A World Where Everyone Has A Decent Place To Live with Jo Hayes
The Feminine Business School Podcast: Ep. 26 How To Make Million Dollar Business Decisions
Send in your burning questions about branding to rosann@prismcreative.co and we'll answer them in our first episode of 2022!
------------------------------------------
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
12/22/21 • 15 min
Coming Soon - Branding for Impact Podcast
Branding for Impact with Rosann Ling
Welcome to “Branding for Impact” podcast. I’m your host, Rosann, founder of Prism Creative. Join me as we talk about all things branding, marketing and myth-busting when it comes to making an impact.
Season 1 will be filled with bite-sized tips, inspirational case studies and some of my personal experiences working with clients in your industry. You’ll hear about some of the most common mistakes I see people make when building a brand, and how to overcome them.
I hope that this Podcast will become a resource for you to create an impact with confidence and clarity, and that you’ll finish each episode feeling inspired to take action.
Find more information and resources at prismcreative.co/podcast
➫ Visit our website www.priscmreative.co
➫ Connect with us on Instagram @prismcreative.co
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
Welcome to “Branding for Impact” podcast. I’m your host, Rosann, founder of Prism Creative. Join me as we talk about all things branding, marketing and myth-busting when it comes to making an impact.
Season 1 will be filled with bite-sized tips, inspirational case studies and some of my personal experiences working with clients in your industry. You’ll hear about some of the most common mistakes I see people make when building a brand, and how to overcome them.
I hope that this Podcast will become a resource for you to create an impact with confidence and clarity, and that you’ll finish each episode feeling inspired to take action.
Find more information and resources at prismcreative.co/podcast
➫ Visit our website www.priscmreative.co
➫ Connect with us on Instagram @prismcreative.co
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
10/09/21 • 1 min
The unexpected path to Circular Fashion with Sharon Tsang
Branding for Impact with Rosann Ling
Learn about how this Hong Kong based sourcing and production consultancy is bringing sustainable solutions to the fashion industry.
Our expert guest Sharon of ANEW Studios shares her entrepreneurial journey, the moment that pivoted her into this purpose-driven path and where she sees the space of circular fashion going.
What we cover:
- How we need to move past RECYCLING into ELIMINATING WASTE
- The urgency for the fashion industry to reinvent itself through material innovation
- Being proactive as a leader instead of letting the industry dictate where it’s going
- Looking at other industries for inspiration and adapting it into yours
- Seeing setbacks as pivots and catapults
If you run a fashion business or a materials startup and would like to reach out to Sharon, you can contact her on www.anewstudios.com or on Instagram @anew.studios
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
Learn about how this Hong Kong based sourcing and production consultancy is bringing sustainable solutions to the fashion industry.
Our expert guest Sharon of ANEW Studios shares her entrepreneurial journey, the moment that pivoted her into this purpose-driven path and where she sees the space of circular fashion going.
What we cover:
- How we need to move past RECYCLING into ELIMINATING WASTE
- The urgency for the fashion industry to reinvent itself through material innovation
- Being proactive as a leader instead of letting the industry dictate where it’s going
- Looking at other industries for inspiration and adapting it into yours
- Seeing setbacks as pivots and catapults
If you run a fashion business or a materials startup and would like to reach out to Sharon, you can contact her on www.anewstudios.com or on Instagram @anew.studios
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
06/13/23 • 60 min
5 trends that will impact your brand in 2023
Branding for Impact with Rosann Ling
Welcome to Season 2 of Branding for Impact Podcast!
2022 has been a year of realigning and reassessing our priorities. It’s an exciting time for brands to experiment with new ways of working, and new ways of interacting with consumers. In this episode, I’ll be covering 5 key trends we see that will impact your brand in 2023.
What we cover:
1:16 Reduce, recycle, reuse, repair: The second-hand market is booming, with consumers looking for more cost-effective and sustainable ways to shop.
2:27 Shopping Local: With the increase of remote work, there has been a growth in demand for workspaces outside city centres, leading to a shift in spending from city centres to local shops.
3:21 Disconnect to reconnect: Immersive experiences are becoming increasingly popular as a way for people to escape and give their overworked brains a break.
4:19 Rise of preventive care: The Health and Wellness industry is getting more attention than ever.
5:28 Me first, Sustainability second: Sustainability alone doesn’t sell. It’s more a case of prioritization and mental bandwidth.
—-----------------------------------------
We’ve received such amazing feedback from our bite-sized branding and business tips and can’t wait to bring more helpful content to help you make an impact with your brand.
Aside from our quick 15 minute episodes, Season 2 will also be bring on guests from all walks of life and industries ranging from Wellness, to NGO, to Aromatherapy, to Hospitality to share their entrepreneurial journey and how their life experiences have crafted their unique perspectives on brand building.
—-----------------------------------------
If you’re interested to chat more about this topic, reach out to me on rosann@prismcreative.co
Connect with me: www.prismcreative.co / Instagram: @prismcreative.co—-----------------------------------------
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
Welcome to Season 2 of Branding for Impact Podcast!
2022 has been a year of realigning and reassessing our priorities. It’s an exciting time for brands to experiment with new ways of working, and new ways of interacting with consumers. In this episode, I’ll be covering 5 key trends we see that will impact your brand in 2023.
What we cover:
1:16 Reduce, recycle, reuse, repair: The second-hand market is booming, with consumers looking for more cost-effective and sustainable ways to shop.
2:27 Shopping Local: With the increase of remote work, there has been a growth in demand for workspaces outside city centres, leading to a shift in spending from city centres to local shops.
3:21 Disconnect to reconnect: Immersive experiences are becoming increasingly popular as a way for people to escape and give their overworked brains a break.
4:19 Rise of preventive care: The Health and Wellness industry is getting more attention than ever.
5:28 Me first, Sustainability second: Sustainability alone doesn’t sell. It’s more a case of prioritization and mental bandwidth.
—-----------------------------------------
We’ve received such amazing feedback from our bite-sized branding and business tips and can’t wait to bring more helpful content to help you make an impact with your brand.
Aside from our quick 15 minute episodes, Season 2 will also be bring on guests from all walks of life and industries ranging from Wellness, to NGO, to Aromatherapy, to Hospitality to share their entrepreneurial journey and how their life experiences have crafted their unique perspectives on brand building.
—-----------------------------------------
If you’re interested to chat more about this topic, reach out to me on rosann@prismcreative.co
Connect with me: www.prismcreative.co / Instagram: @prismcreative.co—-----------------------------------------
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
01/31/23 • 7 min
3 biggest mistakes brand owners make and how to overcome them
Branding for Impact with Rosann Ling
Feeling overwhelmed, stuck, and don’t know what to focus on? You’re not alone!
In this episode, I’ll share which mindset shifts can really help you get from a place of chasing perfection and procrastination, to feeling motivated and positive to get back on the brand building bandwagon.
What we cover:
01:16 How not having a long term goal or being afraid to dream big hold you back from big success
03:23 Not understanding what your unique selling point (USP) is, and what’s in it for people
04:40 Stop waiting for things to be perfect to launch. You’ve got this!
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Connect with us on instagram @prismcreative.co
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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
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ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
Feeling overwhelmed, stuck, and don’t know what to focus on? You’re not alone!
In this episode, I’ll share which mindset shifts can really help you get from a place of chasing perfection and procrastination, to feeling motivated and positive to get back on the brand building bandwagon.
What we cover:
01:16 How not having a long term goal or being afraid to dream big hold you back from big success
03:23 Not understanding what your unique selling point (USP) is, and what’s in it for people
04:40 Stop waiting for things to be perfect to launch. You’ve got this!
------------------------------------------
Connect with us on instagram @prismcreative.co
------------------------------------------
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
11/30/21 • 8 min
The role of NFT in brand experiences
Branding for Impact with Rosann Ling
The possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”.
In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences.
What we cover in this episode:
What is the purpose of the NFT?
How does it add value to both the brand and the audience?
How to use NFT as a tool, rather than a commodity
Understand how the NFT fits into your brand story and holistic customer experience
This episode is packed with BIG branding lessons and some new perspectives on NFTs that you need to know and apply to your own business!
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If you’re interested to chat more about this topic, reach out to me on rosann@prismcreative.co
Connect with me: www.prismcreative.co / Instagram: @prismcreative.co
—-----------------------------------------
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
The possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”.
In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences.
What we cover in this episode:
What is the purpose of the NFT?
How does it add value to both the brand and the audience?
How to use NFT as a tool, rather than a commodity
Understand how the NFT fits into your brand story and holistic customer experience
This episode is packed with BIG branding lessons and some new perspectives on NFTs that you need to know and apply to your own business!
—-----------------------------------------
If you’re interested to chat more about this topic, reach out to me on rosann@prismcreative.co
Connect with me: www.prismcreative.co / Instagram: @prismcreative.co
—-----------------------------------------
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
03/21/23 • 9 min
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FAQ
How many episodes does Branding for Impact with Rosann Ling have?
Branding for Impact with Rosann Ling currently has 17 episodes available.
What topics does Branding for Impact with Rosann Ling cover?
The podcast is about Purpose, Non-Profit, Branding, Marketing, Podcasts, Esg, Business and Sustainability.
What is the most popular episode on Branding for Impact with Rosann Ling?
The episode title 'Is sustainability only for the rich? Plus Australia making historic progress to eliminate packaging waste' is the most popular.
What is the average episode length on Branding for Impact with Rosann Ling?
The average episode length on Branding for Impact with Rosann Ling is 20 minutes.
How often are episodes of Branding for Impact with Rosann Ling released?
Episodes of Branding for Impact with Rosann Ling are typically released every 23 days, 19 hours.
When was the first episode of Branding for Impact with Rosann Ling?
The first episode of Branding for Impact with Rosann Ling was released on Oct 9, 2021.
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