5 trends that will impact your brand in 2023

01/31/23 • 7 min

Welcome to Season 2 of Branding for Impact Podcast!
2022 has been a year of realigning and reassessing our priorities. It’s an exciting time for brands to experiment with new ways of working, and new ways of interacting with consumers. In this episode, I’ll be covering 5 key trends we see that will impact your brand in 2023.
What we cover:
1:16 Reduce, recycle, reuse, repair: The second-hand market is booming, with consumers looking for more cost-effective and sustainable ways to shop.

2:27 Shopping Local: With the increase of remote work, there has been a growth in demand for workspaces outside city centres, leading to a shift in spending from city centres to local shops.

3:21 Disconnect to reconnect: Immersive experiences are becoming increasingly popular as a way for people to escape and give their overworked brains a break.

4:19 Rise of preventive care: The Health and Wellness industry is getting more attention than ever.

5:28 Me first, Sustainability second: Sustainability alone doesn’t sell. It’s more a case of prioritization and mental bandwidth.

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We’ve received such amazing feedback from our bite-sized branding and business tips and can’t wait to bring more helpful content to help you make an impact with your brand.
Aside from our quick 15 minute episodes, Season 2 will also be bring on guests from all walks of life and industries ranging from Wellness, to NGO, to Aromatherapy, to Hospitality to share their entrepreneurial journey and how their life experiences have crafted their unique perspectives on brand building.
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If you’re interested to chat more about this topic, reach out to me on [email protected]
Connect with me: www.prismcreative.co / Instagram: @prismcreative.co—-----------------------------------------
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

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ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

2:27 Shopping Local: With the increase of remote work, there has been a growth in demand for workspaces outside city centres, leading to a shift in spending from city centres to local shops.

3:21 Disconnect to reconnect: Immersive experiences are becoming increasingly popular as a way for people to escape and give their overworked brains a break.

4:19 Rise of preventive care: The Health and Wellness industry is getting more attention than ever.

5:28 Me first, Sustainability second: Sustainability alone doesn’t sell. It’s more a case of prioritization and mental bandwidth.

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Previous Episode

3 marketing ideas you can steal right now

How can you work smarter rather than harder on building brand awareness? Here are 3 ideas that you can steal right now to implement on your next marketing campaign!
What we cover:
02:05 Strategic product placement makes it hard to say no (Case study: Riparide - Zero)
04:52 Think beyond the physical and into the 5 senses (Case study: Joloko)
06:15 How intimate experiences are in demand in a post-covid world (Case study: La Taula)
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If you’re interested to chat more about this topic, reach out to me on [email protected].

Connect with me: www.prismcreative.co / Instagram: @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

Next Episode

The role of NFT in brand experiences

The possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”.
In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences.
What we cover in this episode:
What is the purpose of the NFT?
How does it add value to both the brand and the audience?
How to use NFT as a tool, rather than a commodity
Understand how the NFT fits into your brand story and holistic customer experience
This episode is packed with BIG branding lessons and some new perspectives on NFTs that you need to know and apply to your own business!
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If you’re interested to chat more about this topic, reach out to me on [email protected]
Connect with me: www.prismcreative.co / Instagram: @prismcreative.co
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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.