Is sustainability only for the rich? Plus Australia making historic progress to eliminate packaging waste
07/07/23 • 13 min
Welcome to July’s edition of Impactful Inspirations! We’re delighted to bring you our popular monthly newsletter in audio form.
For those of you who aren’t yet subscribed to our newsletter, Impactful Inspirations is our monthly newsletter for you to get your monthly dose of branding and marketing news in the impact space.
Topics we cover this month:
- How sustainable is Patagonia if no one can afford to buy it?
- Encourage Plant-Based diets with choice architecture, not bans or marketing stunts
- What are the main barriers to adopting a more sustainable lifestyle?
- Mars bars trial paper wrappers in effort to cut plastic waste
- Australian Government announces big changes in packaging regulations in historic agreement
- Lululemon partners with The Mills Fabrica and RHYS Workshop to upcycle unused stock into patchwork cushions for individuals experiencing homelessness
If you’d like to read more about the articles and reports mentioned, simply email us at [email protected] with NEWSLETTER as the subject, and we’ll send you a copy of July’s newsletter with all the links.
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ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
Welcome to July’s edition of Impactful Inspirations! We’re delighted to bring you our popular monthly newsletter in audio form.
For those of you who aren’t yet subscribed to our newsletter, Impactful Inspirations is our monthly newsletter for you to get your monthly dose of branding and marketing news in the impact space.
Topics we cover this month:
- How sustainable is Patagonia if no one can afford to buy it?
- Encourage Plant-Based diets with choice architecture, not bans or marketing stunts
- What are the main barriers to adopting a more sustainable lifestyle?
- Mars bars trial paper wrappers in effort to cut plastic waste
- Australian Government announces big changes in packaging regulations in historic agreement
- Lululemon partners with The Mills Fabrica and RHYS Workshop to upcycle unused stock into patchwork cushions for individuals experiencing homelessness
If you’d like to read more about the articles and reports mentioned, simply email us at [email protected] with NEWSLETTER as the subject, and we’ll send you a copy of July’s newsletter with all the links.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
Previous Episode
The unexpected path to Circular Fashion with Sharon Tsang
Learn about how this Hong Kong based sourcing and production consultancy is bringing sustainable solutions to the fashion industry.
Our expert guest Sharon of ANEW Studios shares her entrepreneurial journey, the moment that pivoted her into this purpose-driven path and where she sees the space of circular fashion going.
What we cover:
- How we need to move past RECYCLING into ELIMINATING WASTE
- The urgency for the fashion industry to reinvent itself through material innovation
- Being proactive as a leader instead of letting the industry dictate where it’s going
- Looking at other industries for inspiration and adapting it into yours
- Seeing setbacks as pivots and catapults
If you run a fashion business or a materials startup and would like to reach out to Sharon, you can contact her on www.anewstudios.com or on Instagram @anew.studios
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
Next Episode
Entering the Asian Beauty Market: Strategies for Success in 2025
In this episode of Branding for Impact, host Rosann welcomes beauty expert Allie Rooke, founder of Clean Beauty Asia, to discuss the dynamic beauty market in the Asia-Pacific region.
With over 17 years of experience working with renowned brands like Chanel, L'Oreal, and Burberry, Allie shares her insights on the opportunities and challenges faced by beauty brands in Asia.
She highlights her expertise in clean and natural products, cruelty-free practices, and cross-border e-commerce, particularly in China. Allie's extensive experience living in various Asian cities equips her with a unique perspective on navigating diverse markets, making this episode a valuable resource for anyone looking to understand or expand in the beauty industry.
Tune in for actionable tips and expert advice on growing your beauty venture in Asia!
Connect with Allie:
LinkedIn - @alexandrarooke and @cleanbeautyasia
Website - www.cleanbeautyasia.com
Instagram - @cleanbeautyasia
Timestamps
[00:02:36] Rise of local beauty brands.
[00:05:39] Chinese brands' unique identity challenge.
[00:09:20] APAC beauty market expansion opportunities.
[00:12:04] Market localization strategies.
[00:17:10] Market testing strategies for brands.
[00:22:42] Market competition between beauty retailers.
[00:27:00] Scientific beauty in Asia.
[00:31:33] Long-term approach to market entry.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
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