2022 Guide: What you should know about Branding for sustainability and impact

01/27/22 • 13 min

Are you ready to make an even bigger impact in 2022? Hear what social and environmental issues are close to the hearts of Hong Kongers, and most importantly for YOU, what they are asking of brands today.

We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them?

In this episode, we’ll share the findings to these questions:

Which generations are taking the most action in helping social/environmental issues
What's the MOST influential factor in making a purchase, and what’s LEAST important to consumers today
How to get better messaging across to consumers so you get their support
Which platforms do they most often use to find out more about your brand

And we’ll finish with 3 key actions you can take RIGHT NOW to make an impact with your consumers.
What we cover:
03:00 Boomers care more than we think. How to target your messaging to different generations
06:18 People are willing to pay! But what stops them from taking action?
08:25 How to navigate the sustainability messaging and overcome skepticism
09:58 3 actions you can take to make an impact with your consumers

The full Impact Insights Report is available FREE for download here: www.prismcreative.co/impact-insights-report-2021

Connect with me: www.prismcreative.co / Instagram: @prismcreative.co
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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

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ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.
Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them?

In this episode, we’ll share the findings to these questions:

Which generations are taking the most action in helping social/environmental issues
What's the MOST influential factor in making a purchase, and what’s LEAST important to consumers today
How to get better messaging across to consumers so you get their support
Which platforms do they most often use to find out more about your brand

The full Impact Insights Report is available FREE for download here: www.prismcreative.co/impact-insights-report-2021

Previous Episode

Q&A: How to capture people’s attention, best email marketing practices and more….

We’re kicking off the new year with a round of Q&A’s! Here are some of the burning questions that you’ve submitted over the holidays:

How to make my instagram less messy, and more inviting?
What are eDM best practices?
How do I create a brand story when there’s none?
How do I get more fundraising when we have no budget to spend on paid ads?
How do I capture someone’s attention on my socials or website?

Listen in to find out!
What we cover:
01:22 “How to make my IG grid less messy and more inviting? And does having a pretty Instagram really matter that much?” Regina of #impact podcast
04:45 “What are the latest eDM do's / don'ts?” Cath from HandsOn HK
08:16 “How do you create a brand story when there is none to base off of or it’s just not a very interesting one?” Karen from StyliCollective
11:20 “We can't secure funding because we don't have awareness. But it’s hard to reach those niche markets organically without using paid posts. How do we overcome that catch-22 situation?”
15:05 “What captures someone’s attention when looking at a brand? What should I focus on on my social media or website?” Bernice of Expand
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Connect with me: www.prismcreative.co / Instagram: @prismcreative.co
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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

Next Episode

3 marketing ideas you can steal right now

How can you work smarter rather than harder on building brand awareness? Here are 3 ideas that you can steal right now to implement on your next marketing campaign!
What we cover:
02:05 Strategic product placement makes it hard to say no (Case study: Riparide - Zero)
04:52 Think beyond the physical and into the 5 senses (Case study: Joloko)
06:15 How intimate experiences are in demand in a post-covid world (Case study: La Taula)
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If you’re interested to chat more about this topic, reach out to me on [email protected].

Connect with me: www.prismcreative.co / Instagram: @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.