In & Around Podcasting

Mark Asquith, Danny Brown & Friends

2 Creators

We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard. The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable. Download the intro lyrics and more at https://www.inandaroundpodcasting.com. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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Top 10 In & Around Podcasting Episodes

Goodpods has curated a list of the 10 best In & Around Podcasting episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to In & Around Podcasting for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite In & Around Podcasting episode by adding your comments to the episode page.

Podcasting's Death is Greatly Exaggerated, Right?

In & Around Podcasting

03/19/24 • 42 min

“You can’t make money unless you have 10-20,000 downloads in the first 28 days”, and “you’re not serious podcaster if you’re not hitting those downloads, you’re just a hobbyist”

Plus! Stupid stuff from a "guru" telling us to double our output and our guest co-host drives The Flattering Ram!

Our co-host this week is , .

Connect with our co-host: , , .

Takeaways

Monetisation opportunities in podcasting go beyond traditional sponsorships and can include direct sales, merchandise, speaking engagements, and more.
Nurturing super fans is a long-term process that requires thoughtful work and strategy.
The old school thinking that high download numbers are necessary for monetization is not always true, and alternative approaches can be successful.
It's important to have a clear vision and strategy for your podcast, considering factors such as audience, goals, and values.
The elitist mindset in the podcasting industry can discourage aspiring podcasters, but it's important to focus on your own journey and passion. Don't let the elitist mindset in podcasting discourage you from starting a podcast. Enjoy the process and focus on your own goals.
Having a plan is important for podcasters who want to achieve specific outcomes, such as monetization or building a community.
Starting a podcast as a hobby can lead to unexpected opportunities and growth.
Building super fans takes time and consistency. Don't expect immediate results.
Celebrity podcasts may have an advantage in terms of initial listenership, but building a loyal fan base takes time and effort.
Doubling the number of episodes does not necessarily lead to increased listenership. Focus on quality and engaging content.
Listenership is more important than download numbers. Focus on building a loyal audience.
Shine a light on people doing great things in the podcasting industry and support their work.

Chapters

00:00 Introduction and Overview
01:03 Introducing the Guest Co-host
06:43 Monetization Opportunities
10:53 The Importance of Strategy in Podcasting
13:54 Nurturing Super Fans
15:48 Old School Thinking vs. New Approaches to Monetization
21:03 The Elitist Mindset in Podcasting
22:32 The Elitist Mindset in Podcasting
24:08 The Importance of Having a Plan
24:38 Starting a Podcast as a Hobby
26:08 The Long Process of Building Super Fans
27:39 The Reality of Celebrity Podcasts
29:33 Stupid Stuff in Podcasting - The Stupid Advice of Doubling Episodes
31:30 The Importance of Listenership over Downloads
36:45 The Flattering Ram - Shining a Light on People Doing Great Things
40:00 Wrap up

Links to interesting things from this episode

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

The #1 Place for Podcasting News - Podnews Newsletter

Podnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry e...

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1 Comment

Is the CPM Model in Podcasting Really Sustainable?

In & Around Podcasting

05/07/24 • 49 min

In a recent article published by Mia Lobel, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting."

Join us as we dive deep into this topic with two podcasting pros.

Plus, Stupid Stuff in Podcasting and The Flattering Ram!

Co-hosts, ( ) and Gareth Davies(@garethsounds on X) .

Links to interesting things from this episode

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

A Breath of Fresh Air with Sandy Kaye

Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!

A Breath of Fresh Air

The Podcast Show, London, 2024

Get ready for over 150 hours of content from a lineup wall-to-wall with some of the most recognisable voices in audio and major players in the UK and International podcast industry. And of course, Mark and the Captivate team (plus, team Global!) will be there to give some merch away and to speak on pressing topics for creators, and the industry at large!

The Podcast Show, London 2024

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

2 Listeners

Why Do Podcasters Quit by Episode 5?

In & Around Podcasting

04/23/24 • 53 min

Many podcasts don't make it past episode five, according to new data from the Podcast Index. In this episode, Mark, Danny, Dave Jackson, and Ashley Hamer discuss the challenges and misconceptions surrounding podcasting.

Takeaways

Many podcasts don't make it past episode five, possibly due to the rise of free podcast hosting platforms like Anchor, now Spotify for Podcasters.
The lack of immediate feedback and community engagement in podcasting can be disheartening for new podcasters.
The influx of celebrity podcasts and the perception of difficulty in getting noticed may discourage indie podcasters.
To overcome these challenges, podcasters should focus on their internal motivation, have a long list of episode topics, and plan for breaks or hiatuses.
Setting realistic expectations is crucial in podcasting, as it takes time and effort to grow an audience and make money.
Podcasting is not a quick way to make six figures, and it's important to focus on creating valuable content and building a loyal audience.

Our co-hosts this week:

Ashley Hamer

Ashley Hamer is Managing Editor at Descript, an AI-powered audio and video editor. She's also the author of the Weekly Tweak, a newsletter that helps podcasters improve their show week by week, and the creator/host of Taboo Science, a podcast that examines taboos through a scientific lens. Formerly, she was the co-creator and co-host of Curiosity Daily, a daily science podcast from Discovery. She lives in Asheville, North Carolina with her husband and toddler daughter where she plays jazz saxophone at venues around the city.

@smashleyhamer on X - Ashley on YouTube - Ashley's Website

Dave Jackson

Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3.1 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team. In 2018 he was inducted into the Academy of Podcasters Hall of Fame. His flagship show is at www.schoolofpodcast..com

@DaveJackson on X - @schoolofpodcasting on Instagram - Dave on YouTube - Dave's Website Dave's Facebook page

Links to interesting things from this episode

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify,

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What's Attracting Sponsors in 2024? (Live from PodSummit YYC '24!)

In & Around Podcasting

10/09/24 • 58 min

It used to be that podcast downloads were the main data point podcasters would use to track their growth. The thinking was, get X amount of downloads per month and sponsors will jump at you with wallets full of cash. While that may have been the way back in the day, today's success metrics looks a lot different when it comes to podcast success.

In this special live recording of In & Around Podcasting from PodSummit YYC 2024 in Calgary, Alberta, Canada, Danny is joined by Kattie Laur and Tim Truax to talk about how you can take advantage of them, and reframe your thinking and discussion around monetization and sponsorship.

Takeaways:

The podcasting industry is evolving, and metrics should extend beyond just downloads.
Engaged listeners are more valuable than sheer download numbers when seeking sponsorships.
Indie podcasters should focus on local sponsorships to create meaningful monetization opportunities.
Understanding your audience's engagement can help shape your content and sponsorship strategies.
Value for value models allow listeners to support creators without traditional sponsorships.
Experimenting with different ad formats can improve listener retention and engagement rates.

Companies mentioned in this episode:

Bumper
Captivate
Apple
Spotify
Acast
Douglas
AG1
Buy Me a Coffee
North Bay Echo
Canadaland

Our guest co-hosts this week:

Kattie Laur

Kattie Laur is an award-winning, freelance podcast producer and writer based in Brantford, Ontario. She has a life-long love of public radio, and has been clinging to the podcasting space since 2013. As both a professional and independent podcast creator, Kattie’s insights have her keenly focused on making the Canadian podcasting ecosystem sustainable, equitable and world-renowned. Kattie writes the biweekly newsletter for the Canadian podcasting ecosystem, Pod the North. Pod the North’s regular readers include many media excutives from the likes of CBC Podcasts, Spotify and Apple Podcasts. She is currently also working on her debut podcast, Canardian, in association with her newsletter coming Spring 2024.

Kattie's Website

@podthenorth on Instagram

@PodKatt on X

Kattie on YouTube

Links to interesting things from this episode

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

2 Listeners

Is Value4Value Dead?

In & Around Podcasting

07/09/24 • 54 min

It was recently announced that Alby, one of the most popular streaming sats platforms for podcasters when using Value4Value (V4V), is no longer offering new accounts to people in the US.

Does this news mean a major roadblock to growth and adoption of V4V, or just part of a new medium's growing pains? And what alternatives do podcasters have?

Join Mark and Danny and guest co-host Mathew Passy as they share their thoughts on where we are and what the future holds for the V4V approach to creator support.

Our guest co-host this week is Mathew Passy

Long time podcast producer and consultant, now trying to solve as many other problems as I can for podcasters via Custom Podcast Solutions!

Mathew's Website

Mathew's Facebook page

@mathewpassy on Instagram

@mathewpassy on X

Mathew on YouTube

Links to interesting things from this episode

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

1 Listener

Do Small Podcast Apps Really Have a Future?

In & Around Podcasting

04/16/24 • 51 min

In this episode, Danny, Sam Sethi, and Garry Aylott discuss the current state of podcasting apps and the recent closures of several apps. They explore the challenges faced by podcasting apps in terms of monetization and discoverability, and question whether this means some podcast apps have a future.

The conversation also touches on the need for apps to offer more features and interactivity to both listeners and creators, and the potential for larger apps to tap into their existing platforms and open up APIs to smaller apps, creating a more diverse and innovative ecosystem.

Takeaways

Podcasting apps face challenges in terms of monetization and discoverability.
Apps need to offer more features and interactivity to attract and retain listeners and creators.
Larger apps could tap into their existing platforms and open up APIs to smaller apps to create a more diverse and innovative ecosystem.
Education and communication are key to bridging the gap between the podcasting community and the mainstream audience. Listen to your audience and be selective about which features to use in your podcasting app.
App closures and consolidations are likely to occur in the future.
Support your favorite podcasting apps to help them stay in the game.

Links to interesting things from this episode

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

The #1 Place for Podcasting News - Podnews Newsletter

Podnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day. Every week, James Cridland and Sam Sethi recap the week's podcasting news from the daily newsletter into an easily digestible weekly review. It's free and we highly recommend that you subscribe!

Podnews

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

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How Much is The Podcast Industry Really Worth?

In & Around Podcasting

11/19/24 • 51 min

There are many valuations of the podcast industry, depending on what report you read.

Polaris valued the global worth at $13.7B in 2021, expected to grow an average of 31.5% CAGR (compound annual growth rate) through to 2030 (seems supremely high)
Fortune Business Insights show is as $2.2B in 2022, projected to grow to $17.59B in 2030, a CAGR of 29.8%

Meanwhile, the IAB shares US ad revenue as $1.8B in 2022, rising to $1.9 in 2023 (which seems closer to Fortune Business Insights and their global ranking). So you can see why there's confusion.

Join Mark and Danny, and this week's guest co-host Rob Greenlee, as they break this all down in the usual In & Around Podcasting way.

Our guest co-host this week: Rob Greenlee

Rob Greenlee, a 2017 Podcast Hall of Fame inductee and podcasting pioneer, has spent over 24 years shaping the online media industry. As founder of Spoken Life Media - Adore Podcast Network and Creator Community, and Multi-Camera Video Production. He is also host of Podcast Tips with Rob Greenlee and Trust Factor Shows, he empowers creators with practical insights and innovative strategies. Rob’s background includes leadership roles at Microsoft, PodcastOne, Spreaker, and Libsyn, where he drove content development, distribution, and partnerships. He also co-hosts the 12-year running New Media Show with Todd Cochrane, providing weekly industry updates. As Chairperson of the Podcast Hall of Fame, Rob continues to champion the podcasting community worldwide through speaking and mentorship.

Rob's Website

Rob on YouTube

Rob's Facebook page

@robwgreenlee on Instagram

@robgreenlee on X

Links to interesting things from this episode

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podca...

1 Listener

Has Podcasting 2.0 Failed?

In & Around Podcasting

02/18/25 • 50 min

The Podcasting 2.0 initiative has been around since 2020, and is a way for the traditional RSS feed to be more interactive both for podcasters and listeners. This means offering features like transcripts, chapters, credits for talent on podcasters, funding your favourite shows, and more.

It's also meant to keep the RSS system open and "protect" it from the walled garden approach of Spotify, YouTube, and - to a lesser degree - Apple Podcasts.

Bit despite being the brainchild of the podcast OG Adam Curry, and lots of vocal support from certain parts of the industry, it seems that Podcasting 2.0 is still struggling to gain a real foothold. So why hasn't Podcasting 2.0 taken off, and has the boat sailed for this initiative?

Join regular hosts Mark and Danny, with guest co-host Claire Waite Brown, as they dive into this much-vaunted but sometimes equally-maligned topic.

This week's guest co-host: Claire Waite Brown

Indie podcaster - Creativity Found, 2020 to present; Podcasting 2.0 in Practice Jan 2025 to present Creativity Found podcast inspired me to build a directory of creative activities for adults, all taught by independent small business owners who are members of the Creativity Found Collective. Became interested in 2.0 through listening to podcasts about podcasting and meeting proponents at podcast live events. Friends with many indie podcasters who feel they 'should' know what 2.0 is, but not sure where to start, or if they should bother! Teach a dance fitness class, edit books, member of a parents' street dance crew!!

Claire's Facebook group

Claire's Facebook page

@podcasting2.0inpractice on Instagram

Claire on YouTube

Claire's Website

Links to interesting things from this episode

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

1 Listener

The Podcast Show London 2024 Review

In & Around Podcasting

05/28/24 • 50 min

Show notes written by AI and not touched... to prove that we do only get 70% of the way there with AI...

The episode features a review of the Podcast Show 2024, with discussions on booth activities, industry trends, and event experiences. The conversation covers topics such as booth engagement, monetization, video content, event organization, and after-party dynamics. The conversation covers the topics of exclusivity and networking at events, the role of AI in podcasting, and positive experiences and shoutouts from the podcast show. The hosts discuss the impact of exclusivity at events, the value of networking, and the use of AI in podcasting. They also share positive experiences and shoutouts from the podcast show.

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

A Breath of Fresh Air with Sandy Kaye

A Breath of Fresh Air

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

1 Listener

Does Podcasting Still Need the IAB? A Deep Dive with James Cridland

In & Around Podcasting

04/30/24 • 51 min

Spotify recently announced they've ceased their membership of the IAB (Interactive Advertising Bureau), which has long been seen as the standard for the podcast industry when it comes to analytics and measurement.

This announcement means Spotify for Podcasters (previously Anchor), Megaphone, and Chartable are no longer IAB Certified.

With the industry looking to standardize podcast measurement for both podcasters and sponsors/ad buyers, what now for the industry, with such a big player leaving the current standard?

About our co-host,

Links to interesting things from this episode

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

A Breath of Fresh Air with Sandy Kaye

A Breath of Fresh Air

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

1 Listener

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