Top Of Mind with Stewart Hillhouse

Getting a new customer is cool. But you know what's really cool? Keeping a customer for life. Ramli John joins Stewart Hillhouse to discuss why investing in user onboarding could save your business. On this episode of Top Of Mind, Ramli and Stewart chat about: • Why More SaaS Businesses Should Think Like Costco • The 3 Things That Build High Converting User Onboarding • Ramli's Favourite Examples of Quality Onboarding • And So Much More Ramli John is the Program Lead at the Product-Led Institute and the host of Growth Marketing Today. LinkedIn: https://www.linkedin.com/in/ramlijohn Twitter: https://twitter.com/ramlijohn Podcast: https://growthtoday.fm/

What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy. On this episode of Top Of Mind, Devin and Stewart chat about: • Devin's Three-Part Content Formula • Why He Doesn't Mind Sending Apology Emails To His Customers • The Biggest Mistake He Sees Other Content Teams Making • And So Much More Devin Reed is Head of Content Strategy at Gong, and the host of Reveal: The Revenue Intelligence Podcast. LinkedIn: https://www.linkedin.com/in/devinreed/ --- Join Top Of Mind Weekly. Your weekly digest of marketing trends and how to make them work for you. Sign up today: https://stewarthillhouse.carrd.co/

When it comes to writing copy or choosing the photos for a campaign, the last thing any marketer wants to do is start a focus group. But if you make feedback and data collection part of your customer experience mapping, then making creative decisions can be a snap. Clay Ostrom is the founder of Map & Fire, where he helps businesses create a smart, data driven brand. On this episode, we chat about: How to use data to make better creative decisionsWhy marketing and the founder need to have alignment on the purpose of the businessWhat data every marketer should be collectingAnd so much more.Enjoy! Get on the email list at topofmind.substack.com

If you're a one-person marketing team, then this episode is for you. Sarah Noel Block has made a name for herself by serving a specific type of marketer - a tiny marketer. Though their teams may be small and their budgets, even smaller, tiny marketer's punch way above their weight class to drive serious business outcomes.Sarah Noel Block is a writer, the founder of tiny marketing, and the marketing manager of the Chicago Faucet Company. Get on the email list at topofmind.substack.com

For how much time we spend working in our lives, we sure are terrible at talking about it with others. Terry Schilling breaks down the exact framework he uses before any copywriting project to get his clients speaking clearly about their value. We talk about:Why you need to be very specific when writing on the internetHow to discover who your ideal customer isWhat you need to consider when creating a brand voiceAnd so much more!Check out Terry’s three step guide we talk about in this episode here: https://www.terryschillingwrites.com/howtowritewhatyoudo Get on the email list at topofmind.substack.com