Which Social Media Platforms Should I Use for My Small Business?

Digital Marketing Hotseat Podcast

Episode 010

Which Social Media Platform Should I be on?

Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark chime in on what social media platform you should be using. Listen in to hear how to determine what platform is best for you, and how to take full advantage of the analytics that come with.

Emilie Davis from Whole Essentials Nutrition

This week’s guest is Emilie Davis, owner of Whole Essentials Nutrition. Emilie has been a health coach for more than three years, and specializes in one-on-one nutrition counseling with a focus on gut health. Gut health affects the entire body in a wide variety of ways, and Emilie helps people address chronic health conditions, lose weight, or simply feel better in their body by approaching an individual’s nutrition and teaching them what and how to eat.

What Social Media Platform is Right for Me?

This is a question that we’ve had from a lot of clients. There are many different options for social media platforms, each with its own advantages. The first place to start is with your audience. For someone like Emilie, who works mostly with those in their mid-life, Facebook and Instagram are the ideal platforms to start exploring.

Mark also recommends working on the platforms you’re best with. Are you comfortable in front of a camera or do you prefer the written word? Dedicate your time to the platform that best shows off your strong suits. Remember, you don’t need to be on every platform. Realistically, you should master one to two before branching out.

Navigating Social Media Analytics

Social media offers the unique opportunity to create an ongoing dialogue with your audience and uncover information on the needs of your ideal client. But what analytics should you be looking at? How often should you post? What’s working and what’s wasting time?

Lynn suggests using attention-grabbing visual content on Instagram, such as before-and-after pictures or quick, 1-minute video reels. She also recommends a social media scheduler, like Buffer or Heropost, to streamline posting on multiple platforms.

To take full advantage of analytics, Mark says to look for little clues in the data. He shares a few benchmark standards to start with, but recommends downloading the analytics and diving into the numbers on a spreadsheet to get the full story.

One standard he shares is the average reach for posts is about 5-10% of followers, but the ideal goal is 30%. So, posts that are performing closer to that 30% baseline are really hitting the mark. A good video view length is 15-20 seconds, but if you’re only averaging 8, that might mean you’re not reaching the right audience.

There’s a lot to think about, but starting with the common benchmarks can give you a good idea of what content is working for your brand. Keep things simple with one or two platforms, and expand from there

Podcast Resources

Find Emilie’s services on her website

Connect with Whole Essentials Nutrition on Facebook

Visit Lynn and Mark at Digital Marketing Hotseat

Find out about digital marketing services from Mark Thackeray

Grab a 20-Minute Strategy Session from Mark

Subscribe to Mark Thackeray on YouTube

Learn how Lynn Smargis can help you grow your digital content

Get a 15-Minute Complimentary Consult with Lynn

Subscribe to Write For You Content Creation on YouTube

“One of the things that I think is so, so unique about social media is that it provides for this opportunity for a direct conversation with your audience.” - Mark

“My takeaway from today is that I just need to keep it simple. Keep it simple, stick to one or two platforms, do it well.” - Emilie