#95 Brand Refresh 101: How to Tell When It's Time for a Change with Finola Howard
11/06/24 • 13 min
1 Listener
Can a logo change really redefine your business, or is it time to dig deeper into your brand's soul? This week, join Finola as she navigates the sometimes murky waters between a brand refresh and a complete rebrand. With years of experience in brand positioning and development, Finola has learned that aligning with your brand's human values can be transformative.
Take, for instance, Nike's bold decision to stand by Colin Kaepernick—a move that sparked conversation while reinforcing their core identity. In this episode, Finola unpacks why such choices aren't just about aesthetics but about staying true to your brand's beliefs. She also shares personal insights from her book, "What If Joy Was How You Measured Success and the Money Proved You Right!" which taught her the importance of aligning business growth with personal fulfilment.
Get ready to honour the business you're becoming, map your brand's future, and choose the perfect path for change! Key points throughout include:
- Branding with Purpose: The Human Element That Builds Trust
- Rebrand or Refresh? How to Choose the Right Strategy for Your Brand
- Letting Go to Grow: Releasing the Old to Embrace a Brand New You
- Does Your Brand Reflect Your Future?
"People now identify with brands as a reflection of their own beliefs and values. They need to feel the humanness of the brand before they trust it." – Finola Howard.
Resources:
Not sure if it's time for a refresh or a complete rebrand?
DOWNLOAD Finola's Refresh vs Rebrand Checklist now and discover the best path for you and your business: https://www.finolahoward.com/refresh-vs-rebrand-checklist
Get connected with host Finola Howard:
https://www.finolahoward.com/book
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
Can a logo change really redefine your business, or is it time to dig deeper into your brand's soul? This week, join Finola as she navigates the sometimes murky waters between a brand refresh and a complete rebrand. With years of experience in brand positioning and development, Finola has learned that aligning with your brand's human values can be transformative.
Take, for instance, Nike's bold decision to stand by Colin Kaepernick—a move that sparked conversation while reinforcing their core identity. In this episode, Finola unpacks why such choices aren't just about aesthetics but about staying true to your brand's beliefs. She also shares personal insights from her book, "What If Joy Was How You Measured Success and the Money Proved You Right!" which taught her the importance of aligning business growth with personal fulfilment.
Get ready to honour the business you're becoming, map your brand's future, and choose the perfect path for change! Key points throughout include:
- Branding with Purpose: The Human Element That Builds Trust
- Rebrand or Refresh? How to Choose the Right Strategy for Your Brand
- Letting Go to Grow: Releasing the Old to Embrace a Brand New You
- Does Your Brand Reflect Your Future?
"People now identify with brands as a reflection of their own beliefs and values. They need to feel the humanness of the brand before they trust it." – Finola Howard.
Resources:
Not sure if it's time for a refresh or a complete rebrand?
DOWNLOAD Finola's Refresh vs Rebrand Checklist now and discover the best path for you and your business: https://www.finolahoward.com/refresh-vs-rebrand-checklist
Get connected with host Finola Howard:
https://www.finolahoward.com/book
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
Previous Episode
#94 - How to Turn Skyrocketing Costs into Opportunities for Growth with Grainne Mullins
What does it take to turn skyrocketing costs and near-insurmountable obstacles into opportunities for growth and community-building?
Gráinne Mullins, the visionary founder and CEO of Grá Chocolates, reveals her unique approach to tackling these challenges head-on. From battling drastic increases in ingredient prices to dealing with soaring rent, Gráinne shares her story with raw honesty, turning her struggles into a source of inspiration and resilience.
From her origins as a pastry chef to creating hand-painted Easter eggs that became an instant hit during lockdown, Gráinne’s journey is nothing short of inspiring. Her background in fine dining infuses every aspect of Grá Chocolates, from the use of premium Irish ingredients to the meticulous attention to customer experience. This episode is a celebration of local Irish businesses and the massive impact they have on the economy. By supporting ventures like Grá Chocolates, we contribute to a thriving business landscape. Don't miss this heartfelt and motivational conversation filled with valuable insights for entrepreneurs aiming to turn adversity into opportunity.
Key points throughout include:
- Discover how Gráinne Mullins transitioned from a fine dining pastry chef to the founder and CEO of Grá Chocolates.
- How a desperate LinkedIn post transformed into a viral call for support, resulting in a game-changing Kickstarter campaign.
- Insights into building a luxury brand from scratch.
- Survival amidst rising costs across the hospitality industry.
- The importance of supporting local enterprises and how Grá Chocolates is contributing to the Irish economy.
- Explore Gráinne’s ambitious plans for the future, including the construction of a new chocolate factory.
KICKSTARTER LINK
https://www.kickstarter.com/projects/grachocolates/chocolate-
lovers-destination-in-the-west-of-ireland
Find out more about Gra Chocolates:
grachocolates.com
Get connected with host Finola Howard:
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
Next Episode
#96 Uniting Technology, Brands and Consumers Like Never Before with Wendy Slattery
Hands up if you’ve ever felt overwhelmed by the sheer number of products in the beauty industry! Do you have a little bag stashed away in the back of your drawer with half-used products? Don’t worry, you’re not alone! This week, Wendy Slattery, CEO of Beauty Buddy, is here to take us on her and her sister’s journey to transform personal challenges within the beauty industry into a flourishing, tech-based, community-driven solution. Wendy, alongside her sister and co-founder, aimed to change how consumers navigate the overwhelming sea of beauty products by creating a platform inspired by TripAdvisor. Their vision was clear: to empower consumers with unbiased reviews through a simple barcode-scanning app.
Hear firsthand about the pivotal role that accelerator programs like New Frontiers and the NDRC played in shaping Beauty Buddy’s trajectory. Wendy also unpacks the a-ha moments of her career, behind the scenes of planning an adventurous expansion into the U.S. market and how their platform now offers valuable consumer insights directly into the hands of beauty brands. Wendy also reminds us that, no matter the hurdles, we should keep pursuing our dreams because we don’t want to live with the true cost of not trying. Key points throughout include:
- From frustrated consumers to beauty innovators: Tackling overwhelm and waste in the industry
- Sisters on a mission: Building a global business from Ireland
- The knowledge gap: How the beauty industry overlooked consumer needs
- Leveraging support and programs to accelerate business growth
- Overcoming investment challenges and the importance of a clear business plan
- How Beauty Buddy connects brands with their unseen consumers
- Win-Win-Win: A Model Where the Beauty Squad, Brands, and Consumers All Benefit
- Navigating B2B2C challenges and simplifying a dual business model
- Looking ahead and essential advice for aspiring entrepreneurs
“The more we got into the beauty industry, the more we’ve spoken to makeup artists, beauticians, brands, and retailers. They were all like, how does that not exist already? It’s because they knew the answers, but the consumer didn’t.” – Wendy Slattery.
Get connected with Wendy Slattery:
https://www.linkedin.com/in/wendyslattery/
https://www.poweredxbeautybuddy.com/
Get connected with host Finola Howard:
https://www.finolahoward.com/book
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
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